*** TOM Micro ***

Estudio
PLAN REVISTAS
29/11/22
EGM: 2020 3er.ACUMULADO MOVIL
TARGET MUJER
Sin target filtro
INDIVIDUOS PONDERADOS 1694854
INDIVIDUOS FÍSICOS 1694854
N. CASOS 7413

DEFINICIÓN DEL TARGET

SEGMENTO VARIABLES
1 (100) OCUPACIÓN ACTUAL DEL ENTREVISTADO

SEXO
HÁBITAT 1

INDICE SOCIOECONOMICO
 12:51

4.20%
4.20%
5.00%

T
CATEGORÍAS PONDERACIONES
Dtor.gran empre 100
Dtor.peq.empres 100
Mando superior 100
Mando intermed. 100
Mujer 100
10. a 50.000 100
50. a 500.000 100
Capitales 100
IA1 100
IA2 100
IB 100
IC 100
 RANKING
Soportes Contactos GRP Cobertura Cobertura % Afinidad %
70 1433.5 84.58 627.7 37.04 5.7
El Jueves 13.8 0.82 13.8 0.82 3.9
Autopista 1.6 0.09 1.6 0.09 2.2
Hola 108.5 6.4 108.5 6.4 7
Semana 35 2.07 35 2.07 6.3
Lecturas 47.8 2.82 47.8 2.82 5.8
Diez Minutos 41.3 2.43 41.3 2.43 5.7
Pronto 85.8 5.06 85.8 5.06 4.4
Que Me Dices 10.4 0.61 10.4 0.61 5.9
Mía 14.2 0.84 14.2 0.84 8.7
Corazón CZN Tve 9.6 0.57 9.6 0.57 6.1
Fotogramas 26.4 1.56 26.4 1.56 6.7
Emprendedores 10.4 0.62 10.4 0.62 6.4
Speak Up 4.5 0.27 4.5 0.27 10.8
Sport Life 10.5 0.62 10.5 0.62 5.1
Men's Health 5.8 0.34 5.8 0.34 2.3
Runners World 4 0.23 4 0.23 3.6
Muy Interesante 70.7 4.17 70.7 4.17 5.3
Historia y Vida 5.6 0.33 5.6 0.33 3.6
Historia National Geographic 35.2 2.08 35.2 2.08 5.4
Muy Historia 21.5 1.27 21.5 1.27 6.3
Viajar 19.8 1.17 19.8 1.17 7
De Viajes 4.2 0.25 4.2 0.25 5.2
Viajes National Geogr. 35.3 2.08 35.3 2.08 6
National Geographic 72.3 4.27 72.3 4.27 4.8
Conde Nast Traveler 10 0.59 10 0.59 10.5
Cuerpo-mente 21 1.24 21 1.24 9.9
Solo Camión 1.1 0.07 1.1 0.07 1.8
Automóvil 2 0.12 2 0.12 2.3
Solo Auto 4X4 0.4 0.03 0.4 0.03 0.7
Car And Driver 1.1 0.07 1.1 0.07 0.9
Autovía 1.4 0.08 1.4 0.08 1.3
Autofácil 3.1 0.18 3.1 0.18 1.6
Todo Terreno 1.3 0.07 1.3 0.07 1.6
Evo 1 0.06 1 0.06 2.6
Coches 2.6 0.15 2.6 0.15 1.2
La Moto 1.4 0.08 1.4 0.08 2.4
Moto Verde 0.6 0.04 0.6 0.04 0.6
Motos 2000 1.3 0.07 1.3 0.07 1.2
Solo Moto 3.7 0.22 3.7 0.22 1.7
Cosmopolitan 51.6 3.05 51.6 3.05 9.2
Elle 50.7 2.99 50.7 2.99 10.1
Vogue 66.4 3.92 66.4 3.92 9.3
Marie Claire 12.1 0.72 12.1 0.72 8.4
Telva 25.4 1.5 25.4 1.5 11
Woman 19.1 1.13 19.1 1.13 9.5
Clara 21 1.24 21 1.24 9.3
Glamour 43.6 2.57 43.6 2.57 10.9
Instyle 9.4 0.55 9.4 0.55 11.8
Vanity Fair 10.5 0.62 10.5 0.62 9.4
Hola Fashion 11.9 0.7 11.9 0.7 5.9
Delooks 4.2 0.25 4.2 0.25 8.6
Harper's Bazaar 12.3 0.73 12.3 0.73 10.5
Viva la Vida 10.3 0.61 10.3 0.61 6.1
Saber Vivir 33 1.95 33 1.95 5.1
Mente Sana 16.5 0.97 16.5 0.97 8
Cocina Fácil 29 1.71 29 1.71 6.6
Saber Cocinar 19 1.12 19 1.12 6.7
Patrones 9.8 0.58 9.8 0.58 7.7
Labores del Hogar 13.5 0.8 13.5 0.8 6.8
Mi Bebe y Yo 38.6 2.28 38.6 2.28 8.8
El Mueble 41.1 2.43 41.1 2.43 9.6
Nuevo Estilo 11.1 0.66 11.1 0.66 8.8
Micasa 34.9 2.06 34.9 2.06 8.1
Cosas de Casa 25.2 1.49 25.2 1.49 8.3
Casa Diez 15.6 0.92 15.6 0.92 7.5
Interiores 8.4 0.5 8.4 0.5 7.3
Arquitectura y Diseño 6.6 0.39 6.6 0.39 7.7
Ad 14.2 0.84 14.2 0.84 12.4
Elle Decoration 19.7 1.16 19.7 1.16 10.8
Playmania 2.3 0.13 2.3 0.13 1.8
PESOS DE LAS VARIABLES DE LA CLASIF
Afinidad %=100, Cobertura=100, Ren

Soportes Contactos GRP Cobertura Cobertura % Afinidad %

70 1433.5 84.58 627.7 37.04 5.7
El Jueves 13.8 0.82 13.8 0.82 3.9
Autopista 1.6 0.09 1.6 0.09 2.2
Hola 108.5 6.4 108.5 6.4 7
Semana 35 2.07 35 2.07 6.3
Lecturas 47.8 2.82 47.8 2.82 5.8
Diez Minutos 41.3 2.43 41.3 2.43 5.7
Pronto 85.8 5.06 85.8 5.06 4.4
Que Me Dices 10.4 0.61 10.4 0.61 5.9
Mía 14.2 0.84 14.2 0.84 8.7
Corazón CZN Tve 9.6 0.57 9.6 0.57 6.1
Fotogramas 26.4 1.56 26.4 1.56 6.7
Emprendedores 10.4 0.62 10.4 0.62 6.4
Speak Up 4.5 0.27 4.5 0.27 10.8
Sport Life 10.5 0.62 10.5 0.62 5.1
Men's Health 5.8 0.34 5.8 0.34 2.3
Runners World 4 0.23 4 0.23 3.6
Muy Interesante 70.7 4.17 70.7 4.17 5.3
Historia y Vida 5.6 0.33 5.6 0.33 3.6
Historia National Geographic 35.2 2.08 35.2 2.08 5.4
Muy Historia 21.5 1.27 21.5 1.27 6.3
Viajar 19.8 1.17 19.8 1.17 7
De Viajes 4.2 0.25 4.2 0.25 5.2
Viajes National Geogr. 35.3 2.08 35.3 2.08 6
National Geographic 72.3 4.27 72.3 4.27 4.8
Conde Nast Traveler 10 0.59 10 0.59 10.5
Cuerpo-mente 21 1.24 21 1.24 9.9
Solo Camión 1.1 0.07 1.1 0.07 1.8
Automóvil 2 0.12 2 0.12 2.3
Solo Auto 4X4 0.4 0.03 0.4 0.03 0.7
Car And Driver 1.1 0.07 1.1 0.07 0.9
Autovía 1.4 0.08 1.4 0.08 1.3
Autofácil 3.1 0.18 3.1 0.18 1.6
Todo Terreno 1.3 0.07 1.3 0.07 1.6
Evo 1 0.06 1 0.06 2.6
Coches 2.6 0.15 2.6 0.15 1.2
La Moto 1.4 0.08 1.4 0.08 2.4
Moto Verde 0.6 0.04 0.6 0.04 0.6
Motos 2000 1.3 0.07 1.3 0.07 1.2
Solo Moto 3.7 0.22 3.7 0.22 1.7
Cosmopolitan 51.6 3.05 51.6 3.05 9.2
Elle 50.7 2.99 50.7 2.99 10.1
Vogue 66.4 3.92 66.4 3.92 9.3
Marie Claire 12.1 0.72 12.1 0.72 8.4
Telva 25.4 1.5 25.4 1.5 11
Woman 19.1 1.13 19.1 1.13 9.5
Clara 21 1.24 21 1.24 9.3
Glamour 43.6 2.57 43.6 2.57 10.9
Instyle 9.4 0.55 9.4 0.55 11.8
Vanity Fair 10.5 0.62 10.5 0.62 9.4
Hola Fashion 11.9 0.7 11.9 0.7 5.9
Delooks 4.2 0.25 4.2 0.25 8.6
Harper's Bazaar 12.3 0.73 12.3 0.73 10.5
Viva la Vida 10.3 0.61 10.3 0.61 6.1
Saber Vivir 33 1.95 33 1.95 5.1
Mente Sana 16.5 0.97 16.5 0.97 8
Cocina Fácil 29 1.71 29 1.71 6.6
Saber Cocinar 19 1.12 19 1.12 6.7
Patrones 9.8 0.58 9.8 0.58 7.7
Labores del Hogar 13.5 0.8 13.5 0.8 6.8
Mi Bebe y Yo 38.6 2.28 38.6 2.28 8.8
El Mueble 41.1 2.43 41.1 2.43 9.6
Nuevo Estilo 11.1 0.66 11.1 0.66 8.8
Micasa 34.9 2.06 34.9 2.06 8.1
Cosas de Casa 25.2 1.49 25.2 1.49 8.3
Casa Diez 15.6 0.92 15.6 0.92 7.5
Interiores 8.4 0.5 8.4 0.5 7.3
Arquitectura y Diseño 6.6 0.39 6.6 0.39 7.7
Ad 14.2 0.84 14.2 0.84 12.4
Elle Decoration 19.7 1.16 19.7 1.16 10.8
Playmania 2.3 0.13 2.3 0.13 1.8
 RANKING
Afinidad Ind. OTS Clasificación Mixta Peso Cob.Max. Cob.Max.% Fidelidad Cob.Exc. Cob.Exc.%
136.2 2.28 962.4 56.79 65
93.7 1 39 100 76.9 4.54 18 4.4 0.26
51.7 1 12 100 7.1 0.42 22 0.1 0
168.1 1 100 100 427.9 25.25 25 36.4 2.15
152 1 57 100 131.6 7.77 27 7.4 0.44
137.8 1 65 100 185.2 10.93 26 10.7 0.63
135.8 1 59 100 159 9.38 26 7.5 0.44
104.4 1 83 100 223.4 13.18 38 30.7 1.81
140.3 1 35 100 41.5 2.45 25 2.3 0.13
208.4 1 49 100 62.6 3.7 23 1.7 0.1
146 1 37 100 33.7 1.99 28 1.6 0.09
160.8 1 54 100 49.6 2.93 53 6.3 0.37
152.8 1 38 100 20.5 1.21 51 1.6 0.09
257.5 1 59 100 7.6 0.45 60 0.9 0.05
122.8 1 36 100 16.4 0.97 64 3.8 0.23
54.3 1 15 100 13.2 0.78 44 0.7 0.04
85.7 1 22 100 9.4 0.55 42 0.5 0.03
127.9 1 74 100 153.2 9.04 46 17.7 1.05
85.2 1 23 100 13.1 0.78 43 0.9 0.05
129.4 1 58 100 67.3 3.97 52 7.6 0.45
150.1 1 54 100 39 2.3 55 2.6 0.15
168.1 1 55 100 36 2.12 55 2.9 0.17
124.1 1 29 100 8.3 0.49 50 0.4 0.02
144.4 1 72 100 83.1 4.9 43 7.2 0.42
115.9 1 82 100 166.5 9.82 43 20.9 1.23
251.8 1 58 100 21.8 1.29 46 1.1 0.06
236.1 1 79 100 47.4 2.8 44 4.7 0.28
43 1 10 100 2.5 0.14 47 0.1 0
55.2 1 13 100 2.7 0.16 71 0 0
17.7 1 4 100 1.6 0.09 28 0 0
21.8 1 5 100 2 0.12 56 0 0
31.3 1 7 100 3.5 0.21 40 0.1 0.01
38.8 1 10 100 6 0.35 52 0.3 0.02
37.5 1 9 100 1.9 0.11 65 0.3 0.02
63 1 14 100 1.6 0.1 59 0.1 0.01
28.9 1 7 100 6.3 0.37 41 0.4 0.02
58.1 1 13 100 1.6 0.09 90 0.1 0.01
14.8 1 4 100 1.1 0.06 58 0 0
28.7 1 7 100 3.2 0.19 40 0.1 0.01
40.5 1 9 100 6.1 0.36 61 1.2 0.07
219.6 1 71 100 117.6 6.94 44 7.5 0.44
241 1 73 100 108 6.37 47 7.7 0.46
 221.7 1 79 100 138 8.14 48 11.3 0.67
201.8 1 47 100 28.6 1.69 42 0.6 0.04
262.9 1 62 100 52.5 3.1 48 4.2 0.25
227 1 54 100 40.6 2.4 47 1.9 0.11
221.4 1 55 100 37.5 2.21 56 3.7 0.22
260.7 1 72 100 87.9 5.19 50 7.1 0.42
282.1 1 63 100 21.1 1.24 45 0.8 0.05
225.4 1 51 100 20.8 1.23 51 1.5 0.09
141.7 1 34 100 23.8 1.4 50 2 0.12
204.7 1 46 100 6.6 0.39 64 0.2 0.01
251.1 1 58 100 23 1.36 54 2.1 0.12
145.9 1 36 100 19.7 1.16 52 1.2 0.07
122.3 1 53 100 75.8 4.47 44 7.2 0.42
190.6 1 52 100 37.1 2.19 44 3.6 0.21
158.6 1 77 100 58.2 3.44 50 5.6 0.33
159.4 1 48 100 36 2.12 53 2.7 0.16
184.8 1 49 100 19.5 1.15 50 2.3 0.13
161.8 1 45 100 30.5 1.8 44 2.8 0.17
211.4 1 65 100 67 3.96 58 19 1.12
230.8 1 68 100 90.5 5.34 45 7.8 0.46
211.7 1 49 100 30.4 1.79 37 0.8 0.05
193.5 1 63 100 85.7 5.06 41 5.2 0.31
198.4 1 58 100 62.5 3.69 40 2.9 0.17
179.7 1 47 100 36.9 2.18 42 1.6 0.1
174.1 1 40 100 19.5 1.15 43 0.8 0.05
184.8 1 43 100 18.3 1.08 36 1 0.06
296.7 1 69 100 31 1.83 46 2.4 0.14
257.8 1 64 100 45.9 2.71 43 1.8 0.1
42.7 1 11 100 5.7 0.34 40 0.7 0.04
DE LAS VARIABLES DE LA CLASIFICACIÓN MIXTA
dad %=100, Cobertura=100, Rentabilidad=100

PERSONALIZADO
Afinidad Ind. OTS Clasificación Mixta Peso Cob.Max. Cob.Max.% Fidelidad Cob.Exc. Cob.Exc.%
136.2 2.28 962.4 56.79 65
93.7 1 39 100 76.9 4.54 18 4.4 0.26
51.7 1 12 100 7.1 0.42 22 0.1 0
168.1 1 100 100 427.9 25.25 25 36.4 2.15
152 1 57 100 131.6 7.77 27 7.4 0.44
137.8 1 65 100 185.2 10.93 26 10.7 0.63
135.8 1 59 100 159 9.38 26 7.5 0.44
104.4 1 83 100 223.4 13.18 38 30.7 1.81
140.3 1 35 100 41.5 2.45 25 2.3 0.13
208.4 1 49 100 62.6 3.7 23 1.7 0.1
146 1 37 100 33.7 1.99 28 1.6 0.09
160.8 1 54 100 49.6 2.93 53 6.3 0.37
152.8 1 38 100 20.5 1.21 51 1.6 0.09
257.5 1 59 100 7.6 0.45 60 0.9 0.05
122.8 1 36 100 16.4 0.97 64 3.8 0.23
54.3 1 15 100 13.2 0.78 44 0.7 0.04
85.7 1 22 100 9.4 0.55 42 0.5 0.03
127.9 1 74 100 153.2 9.04 46 17.7 1.05
85.2 1 23 100 13.1 0.78 43 0.9 0.05
129.4 1 58 100 67.3 3.97 52 7.6 0.45
150.1 1 54 100 39 2.3 55 2.6 0.15
168.1 1 55 100 36 2.12 55 2.9 0.17
124.1 1 29 100 8.3 0.49 50 0.4 0.02
144.4 1 72 100 83.1 4.9 43 7.2 0.42
115.9 1 82 100 166.5 9.82 43 20.9 1.23
251.8 1 58 100 21.8 1.29 46 1.1 0.06
236.1 1 79 100 47.4 2.8 44 4.7 0.28
43 1 10 100 2.5 0.14 47 0.1 0
55.2 1 13 100 2.7 0.16 71 0 0
17.7 1 4 100 1.6 0.09 28 0 0
21.8 1 5 100 2 0.12 56 0 0
31.3 1 7 100 3.5 0.21 40 0.1 0.01
38.8 1 10 100 6 0.35 52 0.3 0.02
37.5 1 9 100 1.9 0.11 65 0.3 0.02
63 1 14 100 1.6 0.1 59 0.1 0.01
28.9 1 7 100 6.3 0.37 41 0.4 0.02
58.1 1 13 100 1.6 0.09 90 0.1 0.01
14.8 1 4 100 1.1 0.06 58 0 0
28.7 1 7 100 3.2 0.19 40 0.1 0.01
40.5 1 9 100 6.1 0.36 61 1.2 0.07
219.6 1 71 100 117.6 6.94 44 7.5 0.44
241 1 73 100 108 6.37 47 7.7 0.46
221.7 1 79 100 138 8.14 48 11.3 0.67
201.8 1 47 100 28.6 1.69 42 0.6 0.04
262.9 1 62 100 52.5 3.1 48 4.2 0.25
227 1 54 100 40.6 2.4 47 1.9 0.11
221.4 1 55 100 37.5 2.21 56 3.7 0.22
260.7 1 72 100 87.9 5.19 50 7.1 0.42
282.1 1 63 100 21.1 1.24 45 0.8 0.05
225.4 1 51 100 20.8 1.23 51 1.5 0.09
141.7 1 34 100 23.8 1.4 50 2 0.12
204.7 1 46 100 6.6 0.39 64 0.2 0.01
251.1 1 58 100 23 1.36 54 2.1 0.12
145.9 1 36 100 19.7 1.16 52 1.2 0.07
122.3 1 53 100 75.8 4.47 44 7.2 0.42
190.6 1 52 100 37.1 2.19 44 3.6 0.21
158.6 1 77 100 58.2 3.44 50 5.6 0.33
159.4 1 48 100 36 2.12 53 2.7 0.16
184.8 1 49 100 19.5 1.15 50 2.3 0.13
161.8 1 45 100 30.5 1.8 44 2.8 0.17
211.4 1 65 100 67 3.96 58 19 1.12
230.8 1 68 100 90.5 5.34 45 7.8 0.46
211.7 1 49 100 30.4 1.79 37 0.8 0.05
193.5 1 63 100 85.7 5.06 41 5.2 0.31
198.4 1 58 100 62.5 3.69 40 2.9 0.17
179.7 1 47 100 36.9 2.18 42 1.6 0.1
174.1 1 40 100 19.5 1.15 43 0.8 0.05
184.8 1 43 100 18.3 1.08 36 1 0.06
296.7 1 69 100 31 1.83 46 2.4 0.14
257.8 1 64 100 45.9 2.71 43 1.8 0.1
42.7 1 11 100 5.7 0.34 40 0.7 0.04
PESOS DE LAS VARIABLES DE LA CLASIFICACIÓ
Afinidad %=100, Cobertura=100, Rentabilid
PERSONALIZADO
Formato PRECIO CPM (CONT) C/GRP CPM (IND) CPM(EXC.) Descuento precio
811279 565932.1 9591719.7 1292454.5 0.00% 811279
Pag Col 6580 475362.7 8056701.8 475362.7 1489907.7 0.00% 6580
Pag Col 12300 7747861.4 131314906 7747861.4 184788983 0.00% 12300
Pag Col 25100 231379 3921534.5 231379 690371.4 0.00% 25100
Pag Col 13030 371940.6 6303847.9 371940.6 1756645.3 0.00% 13030
Pag Col 14450 302611.2 5128815.9 302611.2 1354731.2 0.00% 14450
Pag Col 14200 344222.8 5834072.4 344222.8 1883532.4 0.00% 14200
Pag Col 21500 250515.1 4245863.5 250515.1 699214.3 0.00% 21500
Pag Col 11000 1057976.3 17931148.6 1057976.3 4818990.6 0.00% 11000
Pag Col 13800 970722.8 16452330.4 970722.8 8287210.6 0.00% 13800
Pag Col 8050 840254.1 14241077.4 840254.1 5127677.3 0.00% 8050
Pag Col 10800 409246.7 6936132.4 409246.7 1706316.6 0.00% 10800
Pag Col 9400 900498.6 15262132.9 900498.6 5973668.4 0.00% 9400
Pag Col 4780 1051105.5 17814698.8 1051105.5 5302700.2 0.00% 4780
Pag Col 7250 689384.4 11684055.4 689384.4 1897595.4 0.00% 7250
Pag Col 12000 2073117.3 35136302.7 2073117.3 17325342.6 0.00% 12000
Pag Col 6000 1515057.7 25678009.8 1515057.7 11356998.7 0.00% 6000
Pag Col 20300 287310.3 4869488.6 287310.3 1144518.8 0.00% 20300
Pag Col 6400 1140016.8 19321615.1 1140016.8 7299292.9 0.00% 6400
Pag Col 11540 327525.4 5551075.5 327525.4 1522131.7 0.00% 11540
Pag Col 8000 372339 6310601.5 372339 3083536.6 0.00% 8000
Pag Col 7800 393543.4 6669983.6 393543.4 2712077.7 0.00% 7800
Pag Col 7100 1688948.1 28625197 1688948.1 18723748.1 0.00% 7100
Pag Col 8770 248252.3 4207513.4 248252.3 1218684.7 0.00% 8770
Pag Col 17180 237460.1 4024601.7 237460.1 822425.2 0.00% 17180
Pag Col 11200 1116570.9 18924242.4 1116570.9 10366857.6 0.00% 11200
Pag Col 5540 264406.4 4481300.7 264406.4 1174038.6 0.00% 5540
Pag Col 5318 4651601.8 78837839.1 4651601.8 97393422.2 0.00% 5318
Pag Col 11150 5717776.4 96907938.2 5717776.4 273637280 0.00% 11150
Pag Col 6371 14439811.1 244733654 14439811.1 318615753 0.00% 6371
Pag Col 8100 7341456.6 124426940 7341456.6 728096267 0.00% 8100
Pag Col 8800 6215385.6 105341685 6215385.6 93903453.1 0.00% 8800
Pag Col 12130 3876932.2 65708322.9 3876932.2 35985618.3 0.00% 12130
Pag Col 7815 6178761.3 104720957 6178761.3 28693264.5 0.00% 7815
Pag Col 9135 9510027.9 161181047 9510027.9 73113136.5 0.00% 9135
Pag Col 14490 5584927.3 94656339.4 5584927.3 41101451 0.00% 14490
Pag Col 6700 4688165.7 79457544.4 4688165.7 65409805 0.00% 6700
Pag Col 4700 7727280 130966081 7727280 131771658 0.00% 4700
Pag Col 6785 5408614.2 91668090.4 5408614.2 55544053.3 0.00% 6785
0 0 0 0 0 0.00% 0
Pag Col 19000 368102.9 6238805.6 368102.9 2522387.1 0.00% 19000
Pag Col 19300 380992.5 6457265.5 380992.5 2501809.4 0.00% 19300
Pag Col 21100 317720.4 5384894.9 317720.4 1865741.6 0.00% 21100
Pag Col 15350 1266133.6 21459111 1266133.6 25023453.1 0.00% 15350
Pag Col 23100 907679.4 15383836.3 907679.4 5549199.8 0.00% 23100
Pag Col 17900 935712.5 15858956.7 935712.5 9452112.8 0.00% 17900
Pag Col 14110 671486.8 11380717.3 671486.8 3858392.3 0.00% 14110
Pag Col 19800 454471 7702617.9 454471 2774521.1 0.00% 19800
Pag Col 14570 1551292.2 26292132 1551292.2 18913276.6 0.00% 14570
Pag Col 20200 1922360.2 32581191.1 1922360.2 13059950.8 0.00% 20200
Pag Col 15500 1297777.7 21995431.5 1297777.7 7787625.4 0.00% 15500
Pag Col 11000 2598967.4 44048691.4 2598967.4 59252051 0.00% 11000
Pag Col 14300 1160158.3 19662984.4 1160158.3 6902168.1 0.00% 14300
Pag Col 10000 970748 16452757.7 970748 8393025.6 0.00% 10000
Pag Col 12350 373704.6 6333746 373704.6 1722185.6 0.00% 12350
Pag Col 8450 512590.5 8687658.2 512590.5 2374683.8 0.00% 8450
 Pag Col 6700 230971.5 3914629 230971.5 1192982 0.00% 6700
Pag Col 9590 504355.7 8548090.8 504355.7 3518271.6 0.00% 9590
Pag Col 5460 557971.3 9456796.2 557971.3 2415037.1 0.00% 5460
Pag Col 7920 585793.4 9928339.7 585793.4 2824002 0.00% 7920
Pag Col 14890 385733 6537608.8 385733 782947.7 0.00% 14890
Pag Col 16970 412759.5 6995668.3 412759.5 2161949.2 0.00% 16970
Pag Col 13100 1176057.9 19932459.7 1176057.9 16701877.9 0.00% 13100
Pag Col 12975 372047.8 6305665.4 372047.8 2493164.4 0.00% 12975
Pag Col 11180 443486.8 7516452.1 443486.8 3877827.6 0.00% 11180
Pag Col 10500 674201.6 11426730.4 674201.6 6477847.2 0.00% 10500
Pag Col 15450 1837483.6 31142656.7 1837483.6 18226386.6 0.00% 15450
Pag Col 7600 1148897 19472122.2 1148897 7522139.9 0.00% 7600
Pag Col 10300 726211 12308213.7 726211 4324768.8 0.00% 10300
Pag Col 11300 574125.4 9730584.2 574125.4 6444185.5 0.00% 11300
Pag Col 5750 2524214.1 42781733.3 2524214.1 8180026.9 0.00% 5750
RIABLES DE LA CLASIFICACIÓN MIXTA
Cobertura=100, Rentabilidad=100
cpm (cont) c/grp cpm (ind) cpm(exc.) Total Plan 1 Plan 2
565932.1 9591719.7 1292454.5 91 91 0
475362.7 8056701.8 475362.7 1489907.7 1 1 0
7747861.4 131314906 7747861.4 184788983 1 1 0
231379 3921534.5 231379 690371.4 3 3 0
371940.6 6303847.9 371940.6 1756645.3 2 2 0
302611.2 5128815.9 302611.2 1354731.2 2 2 0
344222.8 5834072.4 344222.8 1883532.4 2 2 0
250515.1 4245863.5 250515.1 699214.3 3 3 0
1057976.3 17931148.6 1057976.3 4818990.6 1 1 0
970722.8 16452330.4 970722.8 8287210.6 1 1 0
840254.1 14241077.4 840254.1 5127677.3 1 1 0
 409246.7 6936132.4 409246.7 1706316.6 1 1 0
900498.6 15262132.9 900498.6 5973668.4 1 1 0
1051105.5 17814698.8 1051105.5 5302700.2 1 1 0
689384.4 11684055.4 689384.4 1897595.4 1 1 0
2073117.3 35136302.7 2073117.3 17325342.6 1 1 0
1515057.7 25678009.8 1515057.7 11356998.7 1 1 0
287310.3 4869488.6 287310.3 1144518.8 3 3 0
1140016.8 19321615.1 1140016.8 7299292.9 1 1 0
327525.4 5551075.5 327525.4 1522131.7 2 2 0
372339 6310601.5 372339 3083536.6 1 1 0
393543.4 6669983.6 393543.4 2712077.7 1 1 0
1688948.1 28625197 1688948.1 18723748.1 1 1 0
248252.3 4207513.4 248252.3 1218684.7 2 2 0
237460.1 4024601.7 237460.1 822425.2 3 3 0
1116570.9 18924242.4 1116570.9 10366857.6 1 1 0
264406.4 4481300.7 264406.4 1174038.6 1 1 0
4651601.8 78837839.1 4651601.8 97393422.2 1 1 0
5717776.4 96907938.2 5717776.4 273637280 1 1 0
14439811.1 244733654 14439811.1 318615753 1 1 0
7341456.6 124426940 7341456.6 728096267 1 1 0
6215385.6 105341685 6215385.6 93903453.1 1 1 0
3876932.2 65708322.9 3876932.2 35985618.3 1 1 0
6178761.3 104720957 6178761.3 28693264.5 1 1 0
9510027.9 161181047 9510027.9 73113136.5 1 1 0
5584927.3 94656339.4 5584927.3 41101451 1 1 0
4688165.7 79457544.4 4688165.7 65409805 1 1 0
7727280 130966081 7727280 131771658 1 1 0
5408614.2 91668090.4 5408614.2 55544053.3 1 1 0
0 0 0 0 1 1 0
368102.9 6238805.6 368102.9 2522387.1 2 2 0
380992.5 6457265.5 380992.5 2501809.4 2 2 0
317720.4 5384894.9 317720.4 1865741.6 2 2 0
1266133.6 21459111 1266133.6 25023453.1 1 1 0
907679.4 15383836.3 907679.4 5549199.8 1 1 0
935712.5 15858956.7 935712.5 9452112.8 1 1 0
671486.8 11380717.3 671486.8 3858392.3 1 1 0
454471 7702617.9 454471 2774521.1 2 2 0
1551292.2 26292132 1551292.2 18913276.6 1 1 0
1922360.2 32581191.1 1922360.2 13059950.8 1 1 0
1297777.7 21995431.5 1297777.7 7787625.4 1 1 0
2598967.4 44048691.4 2598967.4 59252051 1 1 0
1160158.3 19662984.4 1160158.3 6902168.1 1 1 0
970748 16452757.7 970748 8393025.6 1 1 0
373704.6 6333746 373704.6 1722185.6 2 2 0
512590.5 8687658.2 512590.5 2374683.8 1 1 0
 230971.5 3914629 230971.5 1192982 1 1 0
504355.7 8548090.8 504355.7 3518271.6 1 1 0
557971.3 9456796.2 557971.3 2415037.1 1 1 0
585793.4 9928339.7 585793.4 2824002 1 1 0
385733 6537608.8 385733 782947.7 2 2 0
412759.5 6995668.3 412759.5 2161949.2 2 2 0
1176057.9 19932459.7 1176057.9 16701877.9 1 1 0
372047.8 6305665.4 372047.8 2493164.4 2 2 0
443486.8 7516452.1 443486.8 3877827.6 1 1 0
674201.6 11426730.4 674201.6 6477847.2 1 1 0
1837483.6 31142656.7 1837483.6 18226386.6 1 1 0
1148897 19472122.2 1148897 7522139.9 1 1 0
726211 12308213.7 726211 4324768.8 1 1 0
574125.4 9730584.2 574125.4 6444185.5 1 1 0
2524214.1 42781733.3 2524214.1 8180026.9 1 1 0