The aim of this study was to clarify how the sense of heaviness
changes our cognition. According to recent studies in cognitive
science, intelligent human behaviors ranging from perception
to inference are not closed mental processes; rather, they
are affected by body and action (Wilson, 2002; Gibbs, 2005;
Proffitt, 2006). In previous studies, the sense of heaviness
activated concepts metaphorically related to heaviness, and
changed impressions accordingly. However, previous studies
have not distinguished between subjective heaviness and physical
weight. The purpose of this study was to clarify whether
changes in impressions are due to subjective heaviness or physical
weight. To examine this issue, a psychological experiment
using a tasting task was conducted. The results confirmed that
subjective heaviness influences evaluations of price and value.