CJAX-FM

The station signed on the air on March 1, 1980; 44 years ago (1980-03-01). Its original call sign was CJAZ-FM and it broadcast on 92.1 FM in Vancouver. It was owned by Selkirk Communications, airing an all-jazz format. It transmitted from Salt Spring Island at 100,000 watts. Although overall regional coverage was very good, poor stereo reception in the key Vancouver area led the station to make some changes in 1984. It switched its frequency to 96.9 MHz and it relocated its transmitter to Mount Seymour.

Low ratings for its jazz format led to a format change on September 15, 1985, when the station adopted an urban adult contemporary format, the first in Canada. It rebranded as FM 97 and the call sign was changed to CKKS-FM.

In 1986, CKKS began playing adult contemporary music with an on-air rebranding to 97 Kiss FM. Four years later, the station was sold to Maclean-Hunter Ltd., and in 1994, it became a part of Rogers Broadcasting. Rival station CHQM-FM dropped its easy listening format in 1992, also switching to an adult contemporary format. Its ratings surpassed CKKS as Vancouver's leading AC station, becoming Vancouver's most-listened-to FM station later on.

In 1988, the West Coast Community T.V. Association received CRTC approval to add a low-power transmitter at 102.7 MHz in Ucluelet to rebroadcast the programming of CKKS-FM.^[3] The call sign for the Ucluelet transmitter (currently dark) is CIWC-FM.

 

In early December of 2002, the station switched to Christmas music for the holidays. On Boxing Day, at 8 a.m., CKKS flipped to adult hits as Jack FM. The first song on "Jack" was "You Shook Me All Night Long" by AC/DC. The change ended the ten-year AC war in Vancouver, which meant that CHQM-FM became the only mainstream AC station in the Vancouver market.^[4]

Given the "attitude" inherent in the "Jack" brand, management felt that the call letters "CKKS" would maintain an undesirable association with Kiss-FM's "soft favourites" identity. As it turned out, in 2001, Corus Entertainment had abandoned the old CKLG call sign formerly assigned to one of its Vancouver AM stations (Mojo AM 730). Rogers applied to transfer these letters to Jack FM, and the station's call sign became CKLG-FM shortly thereafter. This was in part an attempt to trade on CKLG-AM's history as a popular Vancouver music station in the 1960s, 1970s, and 1980s. The move was successful, as Jack-FM's ratings increased dramatically, at one point briefly surpassing traditional market leader CKNW before settling into the upper rankings in the Vancouver market. (The CKKS call sign was subsequently given to a Sechelt rebroadcaster of CISQ-FM in Squamish, British Columbia.)^[5]

 

In July 2012, the station adopted the "Playing Whatever! Whenever!" slogan. The station also added in more recent adult contemporary and hot adult contemporary songs. In 2014, the call letters were changed again, this time to CJAX-FM to reflect the "Jack" branding.

In 2005, some members of Vancouver's Indo-Canadian community accused the station of racial insensitivity. They objected to 96.9 Jack-FM's advertising strategy.^[6][7]

The ads in question featured Vijay Chandra, a Fijian radio engineer for the station with a strong South Asian accent, singing to promote Jack-FM's "Larry and Willy show".^[8] The complaints stemmed from a perception that viewers are intended to laugh at Chandra's accent, rather than at the ad copy itself, and that similar lyrics performed without an accent would not be considered humorous.

In May 2016, CJAX began broadcasting using HD Radio technology.^[9] On June 23, 2016, CJAX added a simulcast of all-news sister station CKWX on its HD2 digital subchannel.^[10][11] On August 28, 2017, CJAX added a simulcast of co-owned sports radio station CISL to its HD3 subchannel.

• Jack 96.9
• CJAX-FM at The History of Canadian Broadcasting by the Canadian Communications Foundation
• CKLG-FM in the REC Canadian station database
• CIWC-FM in the REC Canadian station database
• CJAX-FM in the REC Canadian station database