Aatma Gowravam (transl. Self-esteem) is a 1966 Indian Telugu-language drama film directed by K. Viswanath. It stars Akkineni Nageswara Rao, Kanchana, Rajasree, and music composed by S. Rajeswara Rao. It is produced by D. Madhusudhana Rao under Annapurna Pictures banner.
| Aatma Gowravam | |
|---|---|
 Theatrical release poster | |
| Telugu | ఆత్మ గౌరవం |
| Directed by | K. Viswanath |
| Written by | Gollapudi Maruthi Rao Bhamidipati Radhakrishna (dialogues) |
| Screenplay by | K. Viswanath |
| Based on | Aathma Gouravam by Yaddanapudi Sulochana Rani |
| Produced by | D. Madhusudhana Rao |
| Starring | Akkineni Nageswara Rao Kanchana Rajasree |
| Cinematography | P. S. Selvaraj |
| Edited by | M. S. Mani |
| Music by | S. Rajeswara Rao |
Production company | |
| Distributed by | Navayuga Films |
Release date |
|
Running time | 170 mins |
| Country | India |
| Language | Telugu |
The film is the directorial debut of K. Viswanath.[1] It is based on the novel of same name by Yaddanapudi Sulochana Rani, and won two Nandi Awards. The film was screened at the Asian and African film Festival at Tashkent.[2][3]
Plot
editThe film begins with a wealthy couple Zamindar Varahala Rao & shrew, Santana Lakshmi, and childlessness perturbs them. Once Zamindar visits their village, he is very affectionate towards his peasant, Ramaiah's younger Srinivasa Rao / Vasu, and decides to adopt him. Therein, Ramaiah's mother, Shanthamma, proclaims her aspiration to knit Vasu with his niece, Savitri, when Zamindar guarantees to fulfill it. Though Santana Lakshmi is half-hearted about taking on Vasu Zamindar makes it done. Soon after, she cuts Vasu's cords to his family by admitting him to boarding school with her sister's son Venu. Years pass, and Vasu & Venu get up to college, where they acquaint Varahala Rao's best friend, Bhaja Govindam & his daughter, Geeta. She crushes on Vasu, which he doesn't reciprocate, but elders affirm to splice them. Parallelly, Savitri's adoration of Vasu grows with her.
Meanwhile, Ramaiah's wife, Janaki, dies due to a miscarriage, which madcap Santana Lakshmi avoids from Vasu, and his absence furthers Ramaiah. After a while, Ramaiah proceeds to Zamindar for the bridal connection of Vasu & Savitri but receives mortification. So, Ramaiah enrages and fixes a prosperous alliance with Savitri, where he accepts the bridegroom's stipulation to wedlock his insane sibling, Parvati. Before the wedding, Savitri quits for self-sacrifice, yet Ramaiah stands for holiness and espouses Parvati. Being conscious of the afflict, Vasu rushes where Ramaiah initially accuses him, but realizing the factuality, the two embrace. Besides, Geeta secures & shelters Savitri. Destiny brings her nearer to Vasu, and they fall in love with him incognito. Geeta charges Savitri when she divulges the reality. Hence, Geet unites them, unveiling Savitri's selfhood. At last, Vasu, Savitri, Geeta, & Venu tricksy make elders admit their mistakes. Finally, the movie ends happily with the marriage of Vasu & Savitri.
Cast
edit- Akkineni Nageswara Rao as Srinivasa Rao
- Kanchana as Savitri / Sarala
- Rajasree as Geeta Devi
- Gummadi as Ramayya
- Relangi as Zamindar Varahala Rao
- Ramana Reddy as Bhajagovindam
- Chalam as Venu
- Allu Ramalingaiah as Appalacharyulu
- Suryakantham as Santana Lakshmi
- Vasanthi as Parvathi
- Hemalatha as Santhamma
- Pushpa Kumari as Janaki
- Giribabu as Raj
Music
edit| Aatma Gowravam | |
|---|---|
| Film score by | |
| Released | 1966 |
| Genre | Soundtrack |
| Length | 36:34 |
| Label | H.M.V. Audio |
| Producer | S. Rajeswara Rao |
Music was composed by S. Rajeswara Rao. Music released on H.M.V. Audio Company.
| S. No. | Song Title | Lyrics | Singers | Length |
|---|---|---|---|---|
| 1 | "Preminichi Pellichesuko" | Aarudhra | Ghantasala | 3:30 |
| 2 | "Maaraajulochchaaru" | C. Narayana Reddy | P. Susheela, Vasantha | 3:14 |
| 3 | "Preminchanide Pellaadanani" | Arudra | Ghantasala, P. Susheela | 3:37 |
| 4 | "Paruvam Ponge Velalo" | C. Narayana Reddy | Ghantasala, P. Susheela | 4:04 |
| 5 | "Mundativale Naapai" | Dasaradhi | P.Susheela | 4:55 |
| 6 | "Andenu Nede Andani" | Dasaradhi | P. Susheela | 3:31 |
| 7 | "Oka Poolabaanam" | Dasaradhi | Ghantasala, P. Susheela | 3:41 |
| 8 | "Bratuku Netito Baruvai" | Arudra | P. Susheela | 3:30 |
| 9 | "Raanani Raalenani" | Arudra | Ghantasala | 3:23 |
| 10 | "Valapulu Virisina" | Sri Sri | Ghantasala, P. Susheela | 3:09 |
Accolades
edit- Nandi Awards - 1966[4]
Reception
editSport and Pastime gave a positive review citing "It has all the elements – a heart-warming story, good acting, pleasing music and conventional cliches – that appeal to the average moviegoer".[5]
References
edit- ^ "Articles : Movie Retrospect : Atma gowravam (1966)". Telugucinema.com. Archived from the original on 25 February 2012. Retrieved 11 February 2012.
- ^ Collections. Update Video Publication. 1991. p. 387.
- ^ "Arts / History & Culture : Celebrating a doyen". The Hindu. 26 April 2012. Archived from the original on 1 July 2012. Retrieved 5 September 2012.
- ^ "నంది అవార్డు విజేతల పరంపర (1964–2008)" [A series of Nandi Award Winners (1964–2008)] (PDF) (in Telugu). Information & Public Relations of Andhra Pradesh. Archived (PDF) from the original on 23 February 2015. Retrieved 21 August 2020.
- ^ "FOR THE AVERAGE MOVIEGOER". Sport and Pastime. 23 April 1966. p. 52.