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Them is an American online progressive LGBT magazine launched in October 2017 by Phillip Picardi and owned by Condé Nast.[1][2][3] Its coverage includes LGBT culture, fashion, and politics.[4][5]

Them
Logo since 2022
Type of site
Online magazine
Available inEnglish
FoundedOctober 2017
OwnerCondé Nast
EditorSarah Burke
URLwww.them.us Edit this at Wikidata
CommercialYes
Current statusActive

History

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In 2017 Picardi, then the director of Teen Vogue, proposed to Anna Wintour, Condé Nast's artistic director, that the company create an online, LGBT-focused media platform.[6] Founding editors included Meredith Talusan, Tyler Ford, and James Clarizio,[2][7] and launch partners included Burberry, Google, Lyft, and GLAAD.[8][9]

Upon the website's launch, there was some controversy over its naming, which some considered to be "othering".[10] The name is derived from the singular them pronoun,[11] emphasizing a gender neutral approach including in its fashion coverage.[12][13]

Picardi left Them and Condé Nast in the fall of 2018 to begin working as editor-in-chief of Out magazine.[14][15] Whembley Sewell was named the new executive editor in 2019.[15][16] In October 2021, Sarah Burke became the new editor-in-chief of Them.[16][17]

In 2020, Them hosted two virtual Pride Month events, Themfest and Out Now Live.[18][19] Out Now Live, its June 2020 virtual gay pride event, included speeches, LGBT history and musical performances.[4][20] It was produced in collaboration with Pitchfork.[19][20]

See also

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References

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  1. ^ Morrison, Cassidy (October 9, 2017). "Condé Nast Launches LGBTQ Publication "Them"". V Magazine. Retrieved October 18, 2021.
  2. ^ a b Diamond, Amelia (2017-12-15). "Them: the New, LGBTQ Publication at Condé Nast". Man Repeller. Retrieved 2019-12-05.
  3. ^ Wiedeman, Reeves (2020-01-17). "Hit by the changing media landscape, Condé Nast scrambles to stay in vogue". The Sydney Morning Herald. Retrieved 2021-10-18. ...Them aspires to be a stylish destination for queer young people.
  4. ^ a b II, Louis Lucero (2020-06-13). "Celebrate Pride With Town Halls and Club Beats". The New York Times. ISSN 0362-4331. Retrieved 2021-10-18.
  5. ^ "コンデナストがLGBTQプラットフォーム「them」立ち上げ". FashionSnap.com (in Japanese). 2017-10-27. Retrieved 2021-10-18.
  6. ^ Smith, Raven (2018-06-29). "'What makes it Them is us.'". System Magazine. Archived from the original on 2019-12-05. Retrieved 2019-12-05.
  7. ^ Brannigan, Maura. "Condé Nast to Launch New LGBTQ-Focused Media Platform, 'Them'". Fashionista. Retrieved 2019-12-05.
  8. ^ Morris, Chris (2017-10-10). "Name of Conde Nast's New LGBTQ Publication Falls Flat". Fortune. Retrieved 2019-12-05.
  9. ^ Ember, Sydney (2018-03-03). "Condé Nast's 26-Year-Old Man of the Moment". The New York Times. ISSN 0362-4331. Retrieved 2021-10-18.
  10. ^ Finkelstein, Elaina (2017-11-01). "New Condé Nast 'Them.' website sparks controversy after launch". WJLA. Retrieved 2021-03-08.
  11. ^ Silva, Emma (October 26, 2017). "Condé Nast Launches them, New LGBTQ Media Platform". Folio: Magazine.
  12. ^ Anderson, Tre’vell (November 14, 2017). "#GayMediaSoWhite no more? Two new digital magazines signal a more diverse LGBTQ media". Los Angeles Times. Retrieved October 18, 2021.
  13. ^ "Are you one of us? Condé Nast lança Them, publicação multiplataforma voltada para o público LGBTQ". Universo Online (in Brazilian Portuguese). 2017-10-05. Retrieved 2021-10-18.
  14. ^ Yar, Sanam (2019-12-13). "Out Magazine Sheds Top Editor and Staff". The New York Times. ISSN 0362-4331. Retrieved 2021-10-18.
  15. ^ a b Jerde, Sara (2019-01-08). "Condé Nast Names New Executive Editor for LGBTQ+ Brand, Them". Adweek. Retrieved 2019-12-05.
  16. ^ a b Drohan, Freya (October 4, 2021). "Daily News: Meet Condé Nast's Newest EIC..." Daily Front Row. Retrieved October 18, 2021.
  17. ^ Hopkins, Kathryn (October 11, 2021). "2021 Media Moves: Layoffs at Genius Media and More". Women's Wear Daily. Retrieved October 18, 2021.
  18. ^ Salam, Maya (2020-06-24). "Your 2020 Virtual Pride Guide". The New York Times. ISSN 0362-4331. Retrieved 2021-10-18.
  19. ^ a b Shadel, JD (June 3, 2020). "10 Pride events you can attend from home, from underground Zoom parties to a virtual Pridemobile". The Washington Post. Retrieved October 18, 2021.
  20. ^ a b Assunção, Muri (Jun 13, 2020). "Pride must go on: A virtual guide to celebrate LGBTQ Pride month". New York Daily News. Retrieved 2021-10-18.
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