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Glade (/gleɪd/) is an American brand of household air fresheners first introduced in 1956.[1] It is a worldwide brand owned by S. C. Johnson & Son,[2] also known as Gleid (among others). Brise was renamed Glade in Germany, France and the Netherlands in 2012.[3][4]
Logo from 2009–2014 | |
 | |
| Product type | Air fresheners Cleaning product |
|---|---|
| Owner | S. C. Johnson & Son |
| Country | United States |
| Introduced | 1956 |
| Markets | USA, Canada, Germany |
| Tagline | A family company at work for a better world |
| Website | www |
| Company | |
| Founder | Simon Furman |
Product list
editThe Glade family of products includes Aerosol, Candles, Car Scented Oil, Carpet & Room, Fragrant Mist, PlugIns (Scented Gel and Scented Oil), Press 'N Fresh, Quick 'N Fresh Secrets, Scented Oil Candles and Solid Air Fresheners.
Aerosol
edit- Blue Odyssey
- Clean Linen
- Country Garden
- Crisp Waters
- French Vanilla
- Fresh Lemon
- Fruit Explosion
- Hawaiian Breeze
- Jasmine & White Rose
- Lavender & Vanilla
- Lilac Spring
- Neutralizer
- Powder Fresh
- Rainshower
- Tropical Mist
- White Tea & Lily
- Blooming Peony & Cherry
Candles
edit- Cashmere Woods
- Apple Cinnamon
- Angel Whisper
- Clean Linen
- French Vanilla
- Glistening Snow - cancelled in 2009
- Lavender Meadow
- Melon Burst
- Mountain Berry
- Pumpkin Pie
- Rainshower
- Refreshing Spa
- Strawberries & Cream
- Fresh Mountain Morning
Three in one
edit- Baking With Grandma
- Berry Picking
- Evening At Home
- Starlit Garden
- Lighting
Car Scented Oil
edit- Jasmine Mist
- Tropical Moment
- Outdoor Fresh
- Ocean Blue
Carpet & Room
edit- Country Garden
- French Vanilla
- Fresh Scent
- Lilac Spring
- Melon Burst
- Neutralizer
- Rainshower
- Shake n' Vac
Fragrant Mist
edit- Alpine Spice
- Country Garden
PlugIns
edit- Apple Cinnamon
- Citrus Zest
- Clean Linen
- Country Garden
- Glade Country Spice
- Glistening Snow - cancelled in 2009
- Island Breeze
- Lilac Spring
- Mango Splash
- Mountain Berry
- Mountain Meadow
- Mountain Snow
- Natural Springs
- Rainshower
- Refreshing Spa
- Strawberry
- Tropical Garden
- Vanilla Garden
Scented Gel
edit- Lavender & Vanilla
Scented Oil
edit- Apple Cinnamon
- Butterfly Garden
- Clean Linen
- Clear Springs
- Ferns and Blossoms
- Floral Escape
- Glistening Snow - cancelled in 2009
- Hawaiian Breeze
- Jasmine & White Rose
- Lavender Meadow
- Mystical Garden
- Mango Fusion
- Ocean Blue
- Refreshing Citrus
- Rainshower
- Seaside Garden
- Sky Breeze
- Summer Berries
- Vanilla Breeze
Press 'N Fresh
edit- Country Garden
- Just Orange
- Rainshower
Quick 'N Fresh
edit- Country Garden
- Sunny Days
Secrets
edit- Country Garden
- Floral Breeze
- Lavender Meadow
- Rainshower
- Summer Cravings
Solid Air Fresheners
edit- Angel Whispers
- Apple Cinnamon
- Clean Linen
- Clear Springs (Tough Odor Solutions)
- Crisp Waters
- French Vanilla
- Fresh Berries
- Fresh Scent for Pet Odors (Tough Odor Solutions)
- Hawaiian Breeze
- Lavender & Vanilla
Holiday products
editIn the late 2005, Glade introduced candles inspired by artist Thomas Kinkade.[2] Both candles had a different wintry scene printed on the jar and offered the choice of vanilla, apple cinnamon, or pumpkin pie scent.
Competition
editGlade's two main competitors in the air freshener market are Air Wick and Renuzit. Formerly, Wizard Scented Oils was also a competitor to Glade as well until it was discontinued due to poor sales.
References
edit- ^ Palmer, Brian (September 14, 2010). "Green Lantern: Some air fresheners contain ingredients that may be harmful". The Washington Post. Retrieved May 30, 2011.
- ^ a b Bosman, Julie (2005-12-12). "Holiday Themes Sell Everyday Items". The New York Times. ISSN 0362-4331. Retrieved 2021-09-16.
- ^ Saml, Eingestellt von Bernd. "NAMING OR SHAMING? October 2012". Markenecho (in German). Retrieved 2021-12-04.
- ^ "shebanian - Brise gaat verder als Glade". www.shebanian.com (in Dutch). Archived from the original on 2019-05-02. Retrieved 2014-07-01.