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Nickelodeon on CBS

Nick on CBS (also known as Nickelodeon on CBS) was an American Saturday morning children's programming block featuring programming from Nick Jr. and Nickelodeon that ran on CBS from September 16, 2000 to September 9, 2006.[1] It initially aired programming from the Nick Jr. block until September 7, 2002, when it began airing mainline programming from Nickelodeon. On September 18, 2004, it switched back to its previous format.

Nick on CBS
Nickelodeon on CBS
NetworkCBS
LaunchedSeptember 16, 2000; 24 years ago (2000-09-16)
ClosedSeptember 9, 2006; 18 years ago (2006-09-09)
Country of originUnited States
Formerly known asNick Jr. on CBS (2000–02, 2004–06)
Nick on CBS (2002–04)
FormatSaturday morning children's program block
Original language(s)English

History

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On April 14, 2000, a few months after Viacom (in timeline, which CBS founded in 1952 as television syndication distributor CBS Television Film Sales, and later spun off in 1971) completed its $37 billion merger with CBS Corporation (the original Westinghouse Electric Corporation), CBS reached an agreement with new corporate cousin Nickelodeon to air programming from its Nick Jr. programming block beginning that September.[1]

On September 16, 2000, the new three-hour block, known as Nick Jr. on CBS, premiered, replacing CBS Kidshow, produced by Canada-based animation studio Nelvana, which ended its run the week prior on September 9. For the first two years of the Viacom agreement, the block exclusively aired preschool-oriented programming from Nick Jr.; the block launched without commercial advertising, only airing promos, interstitial segments, and PSAs. Viacom began selling advertising during the block in early 2001; as with Nickelodeon's Nick Jr. block at the time, it would be limited to four minutes per-hour.[1]

On September 14, 2002, the block was rebranded as Nick on CBS, and its programming content expanded to animated Nickelodeon series aimed at children between the ages of 2 and 12, in addition to two returning Nick Jr. series Blue's Clues and Dora the Explorer. The rebranding also introduced a new logo with three circles with different colors (orange for Nick, green for the word "On", and blue for CBS) alongside bumpers and promos animated by Primal Screen.

As with its predecessor Think CBS Kids and CBS Kidshow blocks, all of the programs within the block complied with educational programming (E/I) requirements defined by the Children's Television Act, although the educational content in some of the programs was tenuous in nature. It was partly for this reason why some of Nickelodeon's most popular programs (most notably SpongeBob SquarePants, then the cable channel's most popular series) were mainly not included as part of the CBS block, especially during the more open-formatted Nick on CBS era. However, Rugrats aired briefly in 2003, when it was added as a short-lived regular series within the block. Sometime in early 2004, the block had a relaunch, making additions such as live-action shows, such as The Brothers García.

The older-skewing Nickelodeon series were discontinued from the block and the return of Nick Jr. on CBS premiered on September 18, 2004, refocusing the block back exclusively toward preschool-oriented series. On September 17, 2005, the block added Go, Diego, Go! and began incorporating interstitial hosted segments featuring Piper O'Possum. On December 31, 2005, Viacom formally split under the shared control of National Amusements (owned by the late Sumner Redstone), with CBS and all related broadcasting, television production and distribution properties as well as some non-production entities becoming part of the standalone company CBS Corporation, while Nickelodeon and its parent subsidiary MTV Networks became part of a new company under the Viacom name.

Less than a month later on January 19, 2006, CBS announced that it would enter into a three-year programming partnership with DIC Entertainment to produce a new children's program block for the three-hour Saturday morning timeslot featuring new and older series from its program library, to begin airing in Fall 2006.[2] The block was replaced by DIC's block, initially branded as the KOL Secret Slumber Party, on September 16, 2006.[3]

Possible return

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Following the announcement of the second merger between CBS Corporation and Viacom, former CBS Corporation CEO Joseph Ianniello was receptive to the possibility of the return of Nickelodeon children's programming to CBS.[4] However, CBS is currently under contract with Hearst Media Production Group to carry the CBS WKND E/I programming block until the end of the 2025–26 television season, meaning any new children's programming block wouldn't air on CBS until late 2026 at the earliest.[5] Any return of Nickelodeon programming to CBS would bump up against stations' compliance with the FCC's E/I requirements, as they would still have to air the mandated 3 hours of content considered educational or informational; although such content would not have to be supplied directly by the network, it has been CBS policy to provide the necessary programming so that the block would still need to air the E/I content.

Programming

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All of the programs aired within the block featured content compliant with educational programming requirements as mandated by the Children's Television Act. Although the block was intended to air on Saturday mornings, some CBS affiliates deferred certain programs aired within the block to Sunday mornings, or (in the case of affiliates in the Western United States) Saturday afternoons due to breaking news or severe weather coverage, or regional or select national sports broadcasts (especially in the case of college football and basketball tournaments) scheduled in earlier Saturday timeslots as makegoods to comply with the E/I regulations. Some stations also tape delayed the entire block in order to accommodate local weekend morning newscasts, the Saturday edition of The Early Show, or other programs of local interest (such as real estate or lifestyle programs).

Former programming

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Programming from Nickelodeon

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Animated ("Nicktoons")
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Title Premiere date End date Source(s)
Hey Arnold! September 14, 2002 September 11, 2004 [6]
The Wild Thornberrys March 6, 2004 [6]
As Told by Ginger January 25, 2003 [6][7]
Rugrats February 1, 2003 July 26, 2003
ChalkZone September 11, 2004
All Grown Up! March 13, 2004 [8]
Live-action
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Title Premiere date End date Source(s)
The Brothers García March 13, 2004 September 11, 2004 [8]
Preschool
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Title Premiere date End date Source(s)
Blue's Clues September 16, 2000 September 9, 2006 [9][6][10]
Dora the Explorer [9][6][10]
Little Bill [9] [11][10]
Oswald September 22, 2001 September 7, 2002 [12]
The Backyardigans October 16, 2004 September 9, 2006 [10]
Go, Diego, Go! September 17, 2005 [13][14][15]

Acquired programming from Nickelodeon

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Animated
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Title Premiere date End date Source(s)
Pelswick September 14, 2002 November 23, 2002 [6]
Preschool
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Title Premiere date End date Source(s)
Franklin September 16, 2000 September 7, 2002 [9]
Kipper September 15, 2001 [9]
Little Bear [9]
Bob the Builder September 22, 2001 September 7, 2002 [12]
LazyTown September 18, 2004 September 9, 2006 [10]
Miss Spider's Sunny Patch Friends September 10, 2005 [10]

Short-form programming

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  • Amby & Dexter
  • I Can Do It!
  • Just Ask!
  • Just for Me Stories
  • LazyTown shorts
  • Maggie and the Ferocious Beast shorts
  • Mighty Bug 5
  • Miss Spider's Bug Facts
  • Nick Jr. Playful Parent
  • Nick Jr. Presents
  • Nick Jr. Show and Tell
  • Nick Jr. Sings
  • Nickelodeon Election Connection
  • What's the Buzz with Philomena Fly

References

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  1. ^ a b c Michael Schneider (June 15, 2000). "CBS picks Nick mix". Variety. Reed Business Information. Retrieved February 23, 2022.
  2. ^ Elizabeth Guider (January 19, 2006). "Synergy not kid-friendly at Eye web". Variety. Reed Business Information. Retrieved February 23, 2022.
  3. ^ "DIC, KOL to Produce on CBS". Mediaweek. June 21, 2006. Archived from the original on July 13, 2006. Retrieved August 10, 2013.
  4. ^ Battaglio, Stephen (August 26, 2019). "Q&A: He was tied to the old regime at CBS. Can Joe Ianniello pave its future under Viacom?". Los Angeles Times. Retrieved September 2, 2019.
  5. ^ "CBS and Litton Entertainment Extend Partnership with Five-Year Renewal of the CBS Dream Team Block — Litton Entertainment". May 10, 2020. Archived from the original on May 10, 2020. Retrieved June 5, 2021.
  6. ^ a b c d e f "CBS AND NICKELODEON PRESENT CBS'S 2002-03 CHILDREN'S PROGRAMMING SCHEDULE". ViacomCBS. March 14, 2002. Retrieved March 16, 2020.
  7. ^ "Great Falls Tribune from Great Falls, Montana". Newspapers.com. January 19, 2003. Retrieved December 6, 2023.
  8. ^ a b "CBS AND NICKELODEON PRESENT CBS'S 2004-05 CHILDREN'S PROGRAMMING SCHEDULE". ViacomCBS. March 8, 2004. Retrieved March 16, 2020.
  9. ^ a b c d e f "Nick Jr. Adds Saturday Shows-on CBS". Multichannel News. June 18, 2000. Retrieved February 23, 2022.
  10. ^ a b c d e f "CBS AND NICKELODEON PRESENT CBS'S 2004-05 CHILDREN'S PROGRAMMING SCHEDULE". ViacomCBS. August 19, 2004. Retrieved March 16, 2020.
  11. ^ "CBS AND NICKELODEON PRESENT CBS'S 2003-04 CHILDREN'S PROGRAMMING SCHEDULE". ViacomCBS. July 17, 2003. Retrieved March 16, 2020.
  12. ^ a b "Nick Jr. Back on CBS Saturday Morning". Multichannel News. September 17, 2001. Retrieved February 23, 2022.
  13. ^ "CBS, DIC team on Sat. morning block". The Hollywood Reporter. January 19, 2006. Retrieved April 14, 2014.
  14. ^ "Nick Jr on CBS". Nick Jr. Channel. Retrieved April 14, 2014.
  15. ^ "CBS AND NICKELODEON PRESENT CBS'S 2005-06 CHILDREN'S PROGRAMMING SCHEDULE". ViacomCBS. August 3, 2005. Retrieved March 16, 2020.
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