Mi Pueblo was a Northern California neighborhood grocery chain based in San Jose, California.[1] Mi Pueblo had a total of 21 store locations throughout the San Francisco Bay Area, Central Valley and Monterey Bay Peninsula.[2] It attempted to emulate the fresh-food markets of Mexico and Latin America while also carrying all the grocery items generally available in mainstream supermarkets.[3][4]
 | |
| Company type | private |
|---|---|
| Industry | Retail |
| Founded | 1991 |
| Founder | Juvenal Chavez |
| Defunct | July 2017 |
| Fate | Merged with Cardenas in 2017 |
| Headquarters | San Jose, California, U.S. |
Number of locations | 21 |
Area served | Northern California |
Key people | Founder Juvenal Chavez President and CEO Javier Ramirez |
| Products | Meat, produce, seafood, flowers, baked goods |
| Parent | Cardenas  |
| Website | mipueblofoods.com |
Mi Pueblo was established in 1991.[5] In 2016, Kohlberg Kravis Roberts purchased Mi Pueblo along with Ontario, California–based Cardenas. The two chains merged in July 2017, and the Mi Pueblo brand was phased out the following year.[6]
History
editMi Pueblo was founded by Juvenal Chavez, who emigrated from Mexico in 1984. Speaking no English at the time, Chavez took odd jobs while attending night school to learn English. At one point he worked as a janitor at Stanford University.[7] In 1986, he went into business with his brother running Chavez Meat Market.[4] In 1991, deciding to go off on his own, he purchased County Time Meats in San Jose, California, starting his mercantile chain.[4] In 1998, he changed the name to "Mi Pueblo Food Center", and over time expanded into produce, bakery and deli, then grocery.[4][5]
While expanding into Fruitvale, the local merchants association protested the opening of a Mi Pueblo location, on the grounds that it would take business away from local small businesses.[8]
Bankruptcy
editOn July 22, 2013, Mi Pueblo filed for Chapter 11 bankruptcy.[9] Less than a year later, on June 4, 2014, Mi Pueblo announced that they formally emerged from Chapter 11 reorganization after receiving $56 million in financing from Chicago- based investment firm Victory Park Capital (VPC)[10] As part of the restructuring, Javier Ramirez was appointed as president and CEO, succeeding Juvenal Chavez who was named chairman of the board.[10]
Acquisition
editThe chain was purchased in 2016 by Kohlberg Kravis Roberts and merged with Cardenas. The Mi Pueblo brand was phased out in 2017.[6]
Products and services
editMi Pueblo has seven different departments in the store, including meat, produce, bakery, taqueria, Tortilleria, deli, and seafood.[5][4]
In October 2014, Mi Pueblo started offering Western Union services throughout all its stores in the Bay Area, Monterey Peninsula and Central Valley[11] to enhance existing customer needs such as check cashing, utility payments, money transfers and money orders.
Community involvement
editIn 2011, Mi Pueblo launched a scholarship program to "help students prepare for a brighter future".[citation needed] In 2014, Mi Pueblo, in collaboration with partners including the Mexican Heritage Corporation and Consul General of Mexico, raised over $100,000 to provide legal representation to unaccompanied minors at the US-Mexico border through its month- long campaign Unidos por los Niños.[12]
Controversy over immigration checks
editIn September 2012, Mi Pueblo was criticized by labor organizations for enrolling in E-verify, a Department of Homeland Security program which screens employees for irregularities in their immigration status. As an owner, Juvenal Chavez was accused of hypocrisy, since he started out in business as an illegal immigrant. A spokesperson for the business said that Chavez supported fixing the "broken" immigration system.[2]
References
edit- ^ "City's Mi Pueblo Food Center thriving". Patch.com. 2010-07-28. Retrieved 2019-06-24.
- ^ a b "Hispanic market chain chief targeted for checking new employee immigration status". Oakland Tribune. 2012-09-12. Retrieved 2023-04-09.
- ^ Himmel, Sheila (2010-01-14). "Filling Shopping Carts, and a Community Need". The New York Times. Retrieved 2013-02-02.
- ^ a b c d e "Mi Pueblo owner has more in store". 2006-06-11. Archived from the original on 2006-08-30. Retrieved 2013-02-02.
- ^ a b c "Mi Pueblo Succeeding with Crossover Shoppers". 2009-01-12. Archived from the original on 2011-07-16. Retrieved 2010-11-25.
- ^ a b Stoepfel, Bryce (2018-02-14). "Mi Pueblo becomes Cardenas Market". Gilroy Dispatch. Retrieved 2018-06-03.
- ^ "Mi Pueblo bags $300M in revenue". San Francisco Business Times. 2010-07-18. Archived from the original on 2012-10-12. Retrieved 2013-02-02.
- ^ Love, William (2005-09-05). "Fruitvale merchants resist 'Latino Wal-Mart'". East Bay Times. Retrieved 2023-04-09.
- ^ "Why Mi Pueblo filed for bankruptcy - it's not what you think". Bizjournals.com. Retrieved 2019-06-24.
- ^ a b "Chavez out as Mi Pueblo CEO, successor named". Bizjournals.com. 2014-06-04. Archived from the original on 2017-01-13. Retrieved 2019-06-24.
- ^ "The Western Union Company - Western Union Continues Expansion; Signs Mi Pueblo". Ir.westernunion.com. Archived from the original on 4 August 2020. Retrieved 2019-06-24.
- ^ "Unidos por los Niños: Mi Pueblo Foods Helps Raise More Than $100,000 for Unaccompanied Minors - Hispanics in Philanthropy". Archived from the original on 2015-05-05. Retrieved 2015-04-21.
External links
editMedia related to Mi Pueblo Food Center at Wikimedia Commons
- Mi Pueblo Foods