Culture Ishiteji Temple At Matsuyama’s most famous temple, a sight almost as guaranteed as the temple buildings themselves is the cadre of pilgrims in white traveling the Shikoku..
Culture Dogo Onsen Festival 2025 Mar 19th - Mar 21st Every March, Dogo Onsen is dressed up in lanterns and red pinstripes to celebrate its cultural history and provide a platform for..
Culture Matsuyama Spring Festival 2025 Early Apr The Matsuyama Spring Festival is held during the first weekend in April when the cherry blossoms are in bloom. There’s a parad..
Culture Tsubaki Matsuri 2026 Early Jan Tsubaki Matsuri is one of Matusyama's most popular festivals, and one that is unique to the region.
Culture Oyamazumi Shrine In the middle of Honshu and Shikoku, there's an island named Omishima which plays host to a Shinto shrine that served as a samurai mecca for more..
Culture Niihama Drum Festival 2025 Mid Oct Niihama Drum Festival is one of the top three festivals in Ehime Prefecture, Shikoku — an autumn taiko festival celebrating th..
Culture Imabari Castle Protruding from a concrete landscape—one of the tallest things in sight—is Imabari Castle, in the coastal city of the same name. This structure is..
Museums Taga Fertility Shrine & Sex Museum Bronwyn O'Neill Whimsical or creepy, but definitely one of the weirdest places on Shikoku