Venni Vetti Vecci

Venni Vetti Vecci
Studio album by Ja Rule
Released	June 1, 1999
Genre	East Coast hip hop[1] gangsta rap
Length	76:17
Label	Def Jam 2000 Rush Associated Labels Murder Inc.
Producer	Irv Gotti (also exec.) Tyrone Fyffe Lil Rob Erick Sermon Tai Self Service DL
Ja Rule chronology
Venni Vetti Vecci (1999) Rule 3:36 (2000)
Singles from Venni Vetti Vecci
"Holla Holla" Released: March 2, 1999

Venni Vetti Vecci is the debut studio album by American rapper Ja Rule. It was released on June 1, 1999, by Def Jam Recordings and Irv Gotti's Murder Inc. Records. It was the first album to be released on Murder Inc. Production was mostly handled by Irv Gotti (who also executive produced the album), with additional work provided by Lil Rob, Ty Fyffe, Erick Sermon and Self Service. The album features guest appearances from Jay-Z, DMX, Case, Memphis Bleek, Black Child, Ronald Isley and Erick Sermon, among others. The album title alludes to the Latin phrase "veni, vidi, vici", meaning "I came, I saw, I conquered".

Venni Vetti Vecci was released on June 1, 1999, debuting at number 3 on the US Billboard 200 and selling 184,000 copies in its first week.^[2] The album was supported by one successful single, "Holla Holla", peaking at number 35 on the US Billboard Hot 100 singles chart.^[3]

In 1995, Ja Rule was one of the first artists to be featuring on Mic Geronimo's "Time to Build". He then formed a group named "Cash Money Click" with his friends. The group then signed a deal to TVT Records. Under their association to TVT Records, the group recorded two albums, releasing one single, upon being dropped from the label. Ja Rule called it a "bullshit deal" as TVT withheld the publishing royalties of the recorded material. Irv Gotti was hired as an A&R while working as an executive producer for Def Jam, and convinced Ja Rule to sign a deal with the label.^[4]

Russell Simmons later allowed Gotti to have his own record label. Irv promoted and Ja Rule in 1997, founding Murder Inc. Records, placing him on songs amongst rappers Jay-Z, LL Cool J, DMX, Method Man and Redman. Due to Ja Rule's exceptional performances on these songs, according to Def Jam; the representatives from the label it gave this album a release date.^{[citation needed]}

The album title, Venni Vetti Vecci, refers to the Latin phrase "veni, vidi, vici", which means "I came, I saw, I conquered".^[5]

The track titled "Only Begotten Son" alludes to the biblical verses John 3:16 and John 3:18, in which signifying "the father so feared the world that he left his only begotten son, in order to show that pain is love".^[6]

The album cover of Venni Vetti Vecci features Ja Rule with his head turned upward, eyes closed and hands clasped together, standing in front of a white statue of Jesus. It has been interpreted as referring to the "only begotten son" metaphor.^[6]

Professional ratings

Review scores
Source	Rating
AllMusic	[1]
Los Angeles Times	[7]
RapReviews	6/10[8]
Rolling Stone	[9]
Rolling Stone Album Guide	[10]
The Source	[11]

Upon its release, Venni Vetti Vecci received generally mixed reviews. Ja Rule received several comparisons to fellow rappers Tupac Shakur and DMX.^[10] Writing for Vibe, Shaheem Reid felt that the majority of the album was "hampered by colorless production", stating that Ja Rule "desperately needs tighter tracks to complement his MC skills".^[12]

Venni Vetti Vecci debuted at number 3 on the US Billboard 200, selling 184,000 copies in its first week.^[2] The album became a certified platinum by the Recording Industry Association of America (RIAA).^[13] In November 2002, the album had sold 2 million copies worldwide.^[14]

Ja Rule became one of the biggest hip hop stars, along with Jay-Z and DMX. With their albums, Vol. 2... Hard Knock Life and It's Dark and Hell Is Hot, which all gained notoriety and multi-platinum sales. Because of these albums, Ja Rule was able to tour with these artists as they formed a group titled, Murder Inc., who fittingly signed to Murder Inc. and Def Jam. He was an opening act for Jay-Z and DMX on the 1998's "Hard Knock Life" tour, along with Memphis Bleek.

Credits adapted from the album's liner notes.^[15]

 • (co.) Co-producer

Sample credits

• "Suicide Freestyle" contains a sample from "Suicide", written and performed by R. Kelly.
• "Daddy's Little Baby" contains an interpolation of "Voyage to Atlantis", written by Rudolph Isley, Marvin Isley, Ronald Isley, O'Kelly Isley Jr., Ernie Isley, and Chris Jasper.

Adapted from the album's liner notes.^[15]

• Bob Brown – assistant mix engineer (17, 18)
• Case – background vocals (8)
• Black Child – additional vocals (2, 8)
• Tom Coyne – mastering
• Glen E. Friedman – photography
• Irv Gotti – executive producer, mixing (2-6, 8-10, 12-14, 16-20)
• Ken Duro Ifill – mixing (2-6, 8-10, 12-14, 16-20)
• Lil' Rob – instrumentation (1-4, 6-13, 15, 17-20)
• Jonathan Mannion – photography
• Erick Sermon – instrumentation (14)
• Tai – instrumentation (5, 16)
• Tommy Uzzo – engineer (14)
• Pat Viala – engineer (2-6, 8-10, 12, 13, 16-20), mixing (16)

In 2008, Ja Rule released the mixtape titled The Atkins Files, Vol. 1. The mixtape was a comeback, after the long-awaited from his album The Mirror. In this mixtape, he explains his plans on releasing a sequel to Venni Vetti Vecci.

Region	Certification	Certified units/sales
United States (RIAA)[22]	Platinum	1,000,000^
^ Shipments figures based on certification alone.

• List of number-one R&B albums of 1999 (U.S.)