Mercure (hotel)
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Hospitality |
| Founded | 1973 |
| Headquarters | Issy les Moulineaux , France |
Number of locations | 899 (2021)[1] |
Area served | 61 countries (2021) |
| Parent | Accor |
| Website | mercure |
Mercure is a French midscale hotel chain owned by Accor.[2] Created in 1973 in France, the brand was acquired by Accor in 1975, and subsequently became a major part of the company's midscale hotel portfolio, alongside Novotel. As of 2021, Mercure operated 949 hotels in 63 countries.[1] Outside Europe, Accor additionally uses the Grand Mercure brand, an upscale subsidiary in currently 12 countries.
History
[edit]
Foundation and early years
[edit]The first Mercure hotel was established in 1973 in Saint-Witz, France. In 1975, Mercure was acquired by Accor (then Novotel-SIEH) and became Novotel's complementary midscale brand within the group.[3]
In 1989, Mercure opened its 100th hotel.[4] In 1991, following Accor's acquisition of the Compagnie Internationale des Wagons-Lits, the Altea hotels acquired through this deal became Mercure hotels.[3] Several hotel brands purchased by Accor throughout the 1990s (Parthénon, Libertel, Jardins de Paris, Frantour, All Seasons) were also rebranded into Mercure hotels.[5]
Development since 2000
[edit]By 2001, 655 Mercure hotels were in operation worldwide.[3] In 2007, following the launch of Accor's new brands MGallery, Pullman Hotels and Resorts and All Seasons, the group allocated several of its Mercure-branded locations to the development of those new brands.[6]
In 2010, Mercure launched an expansive refurbishment program for its hotel rooms.[7] [8] In 2011, Accor signed a deal with Jupiter Hotels in the United Kingdom to rebrand 24 of their properties into Mercure hotels.[9] In 2012, Mercure opened in China the first Grand Mercure branded Mei Jue for the Chinese market.[10] In 2015, Mercure launched in Colombia[11] and opened three Grand Mercure hotels in Brazil.[12]
Business figures
[edit]
| Year | Hotels | Rooms |
|---|---|---|
| 2023 | 949 | 126,074 |
| 2022 | 904 | 119,591 |
| 2021 | 899 | 119,007 |
| 2020 | 875 | 114,926 |
| 2019 | 842 | 110,228 |
| 2018 | 810 | 104,969 |
| 2017 | 779 | 100,160 |
| 2016 | 747 | 95,894 |
| 2015 | 741 | 93,897 |
| 2014 | 711 | 89,203 |
| 2013 | 758 | 95,571 |
| 2012 | 804 | 99,853 |
| 2011 | 773 | 94,813 |
See also
[edit]References
[edit]- ^ a b c "Key indicators". Accor.com. Retrieved 25 November 2019.
- ^ "Mercure by Accor". Hospitalitynet.org. Retrieved 22 December 2019.
- ^ a b c Luciano Segreto; Carles Manera; Manfred Pohl (2009). Europe at the Seaside: The Economic History of Mass Tourism in the Mediterranean. Berghahn Books. ISBN 9781845453237.
- ^ "L'accueil des animaux". Lhotellerie-restauration.fr (in French). 24 September 1998. Retrieved 22 December 2019.
- ^ "70 nouveaux". Lhotellerie-restauraiton.fr (in French). 19 April 2001. Retrieved 22 December 2019.
- ^ "Entretien avec Gilles Pélisson". Lhotellerie-restauration.fr (in French). 6 September 2007. Retrieved 22 December 2019.
- ^ "Mercure injects new life into its network of 725 hotels and accelerates its global expansion". Hospitalitynet.org. 29 June 2012. Retrieved 22 December 2019.
- ^ "Accor reveals new Mercure guestroom design". Hospitality-on.com. 9 July 2012. Retrieved 22 December 2019.
- ^ "24 hotels join Mercure network in the UK". Hospitality-on.com. 3 October 2011. Retrieved 22 December 2019.
- ^ "Accor tailors Mercure for China, Hospitality Net, 1 March 2012". Retrieved 22 December 2019.
- ^ "AccorHotels opens a third brand in Colombia". Hospitality-on.com. 31 August 2015. Retrieved 22 December 2019.
- ^ "Three new Accor hotels in Recife, Brazil". Hospitalitynet.org. 4 February 2015. Retrieved 22 December 2019.
External links
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| Luxury | |
|---|---|
| Premium |
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| Midscale |
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| Economy | |
| Subsidiaries | |
