Jagiroad Dry Fish Market

Jagiroad Dry Fish Market

A view of the Jagiroad Dry Fish Market
Location	Jagiroad, Morigaon Assam, India
Goods sold	Dried fish from various regions
Days normally open	Thursday, Friday, Saturday

Jagiroad Dry Fish Market is the largest dry fish market in Asia, located in Jagiroad, Assam. It was established in 1940.^[1][2] Dried fish from this market is distributed to nearly all the North-eastern States and is also exported to Bhutan, Malaysia, and other South Asian countries.^[3]

It is close to the Jagiroad railway station, making it easy for vendors from places like Dimapur, Shillong, Agartala & Siliguri to do business there.^[4]

The location is situated at a distance of approximately 50 km from Guwahati.^[5]

Jagiroad is known as the hub for fish culture, hatching, and production in Assam. This market receives a variety of fish from across India, including both sea fish and freshwater fish such as barb fish (puthi maas), bamla, and misa etc. The dried fish products available are either sun-dried or smoked.^[3]

Vendors in the market also offer over hundred types of dried fish, including popular ones like Goroi maas (Channa punctatus), Ari maas (Aorichthys seenghala), Puthi maas (Puntius siphore), and Rohu (Labeo rohita).^[6]

The fish are preserved by drying them in the sun, a traditional method that uses wind and sunlight to remove moisture. This old technique helps keep the fish's quality and gives it a special flavor and texture that people really like.^[6]

The process of dried fish includes several steps: drying, sorting, packaging, wholesaling, retailing, storing, and transporting.^[7]

The market typically operates three days a week, Thursday, Friday and Saturday and sells approximately 500 tons of dried fish. There are near about 200 dry fish shops which are runs by mahaldars.^[8] Around 25-30 percent of the local population depends on this market for their livelihood, directly or indirectly. The market turnover is around 40 Crore per annuum.^[3]

Dried fish lasts a long time and is packed with protein, healthy fats, and minerals. Its taste and smell make it popular all over the world.^[6]

Dried fish is also in high demand in China, Japan,^[9] and Korea.^[10] In these south asian countries, it is used in various traditional dishes and cuisines, valued for its flavor and preservation qualities, like fish curry and spicy fish stew.

Recently, the market has struggled because of the new Goods and Services Tax (GST) on dried fish. Traders believe this tax is hurting their business. With higher costs and fewer imports from several areas, there are worries about whether the market can continue to operate.^[11]

• Asia's Largest Dry Fish Market | Dry Fish Market in Assam | Jagiroad Dry Fish Market | How To Reach Jagiroad Dry Fish Market at assaminfo.com
• The efficiency comparison of marketing channels at Jagiroad dry fish market, Assam during 2017-2018 at entomoljournal.com