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Alpha Data

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Alpha Data
FormerlyBuzzAngle Music
IndustryMusic analytics
Founded2013
Defunct2021
Websitewww.buzzanglemusic.com

Alpha Data (formerly, but commonly known as BuzzAngle Music)[1] was a music analytics firm which provided statistics for the music industry, including record sales and music streaming.[2] BuzzAngle partnered with Rolling Stone to provide information for the magazine's music charts.[3]

BuzzAngle was founded in 2013 by Border City Media.[4] It used big data collected from platforms used by people to listen to music. Its website showed total music consumption, including album sales, song sales, streaming history, and social media analytics.[4] The data it collected came from retailers, record stores, radio stations, and music venues. In 2018, BuzzAngle received an investment from Penske Media Corporation, the parent company of Rolling Stone.[5] The following year it announced a partnership with Rolling Stone to provide data for the magazine's music charts, which would openly compete with those of the long-established music charts in Billboard.[6]

In 2021, Penske Media purchased Billboard, and discontinued music charts in its Rolling Stone holding.[7] As of July 2024, Alpha Data/BuzzAngle has no web presence nor functioning website.

References

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  1. ^ Iasimone, Ashley (11 May 2019). "Rolling Stone Music Charts' Public Launch Date Delayed". Billboard. Retrieved 15 June 2019.
  2. ^ Hatschek, Keith; Wells, Veronica A. (2018). Historical Dictionary of the American Music Industry. Rowman & Littlefield. ISBN 9781538111444. Retrieved 15 June 2019.
  3. ^ Christman, Ed (7 May 2019). "Rolling Stone Magazine to Launch Music Charts". Billboard. Retrieved 15 June 2019.
  4. ^ a b Rolston, Clyde; Macy, Amy; Hutchinson, Tom; Allen, Paul (2015). Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era. CRC Press. ISBN 9781134705481. Retrieved 15 June 2019.
  5. ^ Sisario, Ben (31 July 2018). "After Top Executive Leaves, Billboard Confronts Its Internal Culture". The New York Times. Retrieved 15 June 2019.
  6. ^ Rossignol, Derrick (7 May 2019). "'Rolling Stone' Is Launching Its Own Charts To Compete With 'Billboard,' Including A Daily Singles Chart". Uproxx. Retrieved 15 June 2019.
  7. ^ Perlberg, Steven (October 22, 2021). "Rolling Stone's new editor-in-chief wants to restore the 54-year-old publication to its glory days. But first he'll have to reckon with simmering internal tensions over diversity". Business Insider. Retrieved July 3, 2024.
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