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Need to Know (Doja Cat song)

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"Need to Know"
Doja Cat with a blue skin color, reclining against a red couch with her legs spread out. Behind the couch stands white text in a minimalist font, spelling out Doja Cat's name. In the same font, the song title "Need To Know" is printed in red and located on the couch, between Doja Cat's legs.
Single by Doja Cat
from the album Planet Her
ReleasedAugust 31, 2021
GenreTrap-pop
Length3:30
Label
Songwriter(s)
Producer(s)Dr. Luke
Doja Cat singles chronology
"You Right"
(2021) 		"Need to Know"
(2021) 		"Woman"
(2021)
Music video
"Need to Know" on YouTube

"Need to Know" is a song by American rapper and singer Doja Cat. It was initially released through Kemosabe and RCA Records on June 11, 2021, as the sole promotional single from her third studio album, Planet Her, and impacted American rhythmic contemporary radio stations on August 31, 2021, as the third single from the record. It was written by Doja Cat and producer Dr. Luke.

Commercially, the song reached the top 10 in Australia, New Zealand, Ireland and the United States. It was nominated for Best Melodic Rap Performance at the 64th Annual Grammy Awards. The accompanying music video explores the nightlife environment of the fictional "Planet Her" and features cameo appearances from Canadian musician Grimes and American actress Ryan Destiny.

Background and release

In April 2021, the song was confirmed after being briefly mentioned during a cover story interview with Billboard.[1] On June 9, 2021, Doja Cat officially announced the release of "Need to Know" with a futuristic teaser for the song's music video on her social media accounts, with the faint melody of the song briefly heard in the short clip.[2][3] Shortly after the teaser was published, Doja Cat noted in a tweet that the song "isn't even the next single" and that it was "just some shit before the next more important single comes out for you to enjoy."[4][5] The song was officially released on all streaming platforms on June 11, 2021,[6][2] with its corresponding music video being released sixteen hours later.[7][8] Shortly before the song's release, Doja Cat had officially announced the release of the parent album Planet Her and revealed its track listing and album art.[9][10] In July 2021, she performed the song in a pre-recorded video for Vevo.[11] "Need to Know" impacted rhythmic contemporary radio in the United States, as the album's third single on August 31, 2021.[12]

Composition and lyrics

"Need To Know"
A trap-pop song, the instrumentation of "Need To Know" is characterized by "atmospheric" synthesizers, a "hard-knocking" bassline and "sharp" drums, paired with "ethereal" singing and "melodically harsh" rapping.
Problems playing this file? See media help.

"Need to Know" is a trap-pop[13] song with elements of melodic rap,[14] bass-heavy R&B,[15] and disco.[16] Written by Doja Cat and its producer Dr. Luke,[17] the song was described as a "grinding sex jam"[18] driven by a "crisp"[19] rhythm of "vital trap snares",[20] "tacky" reversed hi-hats,[21] and "sharp" drums,[19] over "a hard-knocking bass"[22] and atmospheric, "neon-lit", futuristic synthesizers.[19][23][24] She claims to have been inebriated while writing the song in studio.[25] Doja Cat delivers her "usual blend of ethereal vocals and melodically harsh raps" as well as "shrill" background vocals.[26] Lyrically, she explores her pursuit of a new love interest or sexual partner whilst trying to determine if they have mutual agreement and understanding.[27] A celebration of sexuality, the lyrics find Doja Cat fantasizing about her sexual desires.[28][18]

The song was considered distinguishable by its "raunchy" lyrics in which she describes her "bedroom antics".[27] Some critics described it as "seductive" and "fiery", noting that Doja Cat "turns up the heat" and "takes it to the bedroom".[29][30] Paris Close of iHeartRadio noted that she delivers "a salvo of erotic verses nonstop, only stopping to catch her breath in soft, sensual whispers and climactic coos."[31] Jon Blistein of Rolling Stone noted that Doja Cat's rap verses "lean into delightfully lurid punchlines".[19] Imogen Lawlor wrote that her "dense triplet flow is layered over futuristic disco production, segueing seamlessly into a disjunct, electronic UFO melody emphasising the space theme of the release."[16] The song is in the key of E-flat minor with a tempo of 130 BPM with a time signature of 4/4 in common time.[citation needed]

Critical reception

Need to Know was released to widespread critical acclaim. Vulture crowned "Need to Know" as the best song of 2021 and deemed it "really the best showcase of all the talents [Doja Cat]'s possessed for years", praising her "vocal contortionism" and "overflowing charisma".[13] In an album review for Uproxx, Bianca Gracie crowned "Need to Know" as the best song on Planet Her and described it as "an otherworldly joyride driven by the mad scientist that is Doja Cat. She's in true alien form here: a raunchy freak, cooing baby, helium sucker, and frantic spitter over a galaxy of ice-cold trap melodies."[32] Meaghan Garvey of Billboard noted that the record celebrates Doja Cat's femininity and revels in her sense of humor.[33] Writing for the same magazine, Jason Lipshutz noted that "Need to Know" is "rife with thinly veiled innuendos and sexual demands" and that it "features one of Doja Cat's most liberated vocal performances -- singing, rapping, pleading, crooning, remaining singular in her delivery and utterly fearless on the microphone."[34] In Billboard's review of the album, Kyle Denis deemed the song "a prime example of how Doja doesn't solely rely on the shock value of her lyrics to make her songs click; the theatricality of her delivery and vocal performances are what truly carry this song and the rest of Planet Her."[35]

Commercial performance

As a promotional single, "Need to Know" debuted at number 38 on the Billboard Hot 100, falling 17 spots to number 66 the following week. Following the release of Doja Cat's album Planet Her, which the song was included on, "Need to Know" rose to number 49 on the chart.[36] The song rose to a new peak of number 32 on the Hot 100 dated August 14, 2021.[37] The following week, "Need to Know" again rose to a new peak, this time at number 20.[38] In November 2021, the song rose to the top 10 of the Hot 100 for the first time, at number 9,[39] peaking at number 8 following week,[40] and then re-peaking again at that same position on the chart dated January 18, 2022.[41] That month, it also became Doja Cat's fourth song to top Billboard's Rhythmic radio chart in 2021, surpassing Drake as the artist with the most number ones that year.[42] It also topped the Pop Airplay chart in February 2022.[43] In July 2022, the song was certified triple platinum by the Recording Industry Association of America (RIAA) for selling three million certified units in the country.[44]

Elsewhere, "Need to Know" peaked at number 9 in the ARIA Singles Chart in Australia, where it is certified triple platinum by the Australian Recording Industry Association (ARIA).[45] In the United Kingdom, "Need to Know" debuted at number 37 on the UK Singles Chart in its opening week, becoming her seventh top 40 hit.[46] It reach its peak position of number 11 and had sold over 278,618 units in the country by October 2021,[47] and later earned a gold certification from the British Phonographic Industry (BPI) in January 2022.[48]

Music video

Grimes (left) and Ryan Destiny (right) both make cameo appearances in the music video.

The music video was filmed in May 2021, directed by duo Miles Cable & AJ Favicchio with support from their production company SixTwentySix Productions, the music video takes place in the futuristic city environment of the fictional "Planet Her" and follows a blue-tinted alien Doja Cat alongside a group of female alien friends played by actresses Jazelle Straka-Braxton and Josephine Pearl Leewhich with cameo appearances from Canadian musician Grimes and American actress Ryan Destiny.[49][50][51][52][53]

The video opens with the camera flying through a 3D-animated, futuristic cityscape before settling on a scenic shot of Doja Cat playing video games in her underwear while drinking and lounging around with her group of friends.[52][50] The scene changes to the group inside a flying "self-driving convertible pod" Uber.[53][54][55][52] They arrive at a private, underground club hosting a variety of cyborgs and aliens where the group dances and take shots of smoky vapor-like alcohol.[54][52][53] She begins to flirt with a man whom she shares a dance with before giving him a lap dance in a private room.[56][31] Towards the end of the video they return to the dancefloor before parting ways outside the club. Doja Cat whispers something into the man's ear which makes his eyes light up, before the video suddenly ends, thus suggesting an open ending.[57] Writers at Billboard begged the question "Is he an alien? Or is he human?",[53] to which Doja Cat indirectly responded on Twitter that he was a cyborg pretending to be human.[58]

Miles & AJ revealed that Doja Cat and her team came up with the concept for the video and maintained creative control.[49][56] Referring to Grimes, The A.V. Club noted that "given the futuristic nature of the music video, it only makes sense to bring in an artist who seems like they're from another planet."[52] Grimes revealed that she agreed to take part in the video without even asking what it was beforehand,[59] writing that the shoot was "insanely fun".[5] Doja Cat and her directors used Blade Runner (1982) and The Fifth Element (1997) as reference points while creating the music video.[56] The set for the music video was built by production designer Jonathan Chu, as opposed to the conventional usage of a green screen.[56] Doja Cat's creative team hired Melissa Stearn to do prosthetics for the video,[56] while the animators used Unreal Engine to render the introductory cityscape sequence.[49] Ana Diaz of Polygon compared Doja Cat's alien persona to Aayla Secura from the Star Wars franchise.[49]

Accolades

Awards and nominations for "Need to Know"
Year Organization Award Result Ref(s)
2021 MTV Video Music Awards Song of Summer Nominated [60]
2022 Grammy Awards Best Melodic Rap Performance Nominated [14]

Charts

Certifications

Certifications for "Need to Know"
Region Certification Certified units/sales
Australia (ARIA)[45] 3× Platinum 210,000‡
Austria (IFPI Austria)[108] Gold 15,000‡
Brazil (Pro-Música Brasil)[109] Gold 20,000‡
Denmark (IFPI Danmark)[110] Gold 45,000‡
France (SNEP)[111] Gold 100,000‡
Italy (FIMI)[112] Gold 35,000‡
Mexico (AMPROFON)[113] Gold 70,000‡
New Zealand (RMNZ)[114] Platinum 30,000‡
Norway (IFPI Norway)[115] Gold 30,000‡
Portugal (AFP)[116] Platinum 10,000‡
Switzerland (IFPI Switzerland)[117] Gold 10,000‡
United Kingdom (BPI)[48] Gold 400,000‡
United States (RIAA)[118] 3× Platinum 3,000,000‡
Streaming
Greece (IFPI Greece)[119] Platinum 2,000,000†

‡ Sales+streaming figures based on certification alone.
† Streaming-only figures based on certification alone.

Release history

Release dates and formats for "Need to Know"
Region Date Format(s) Label(s) Ref.
Various June 11, 2021[a]
[35]
United States August 25, 2021[a]
[120]
August 31, 2021 Rhythmic radio [12]

Notes

  1. ^ a b Release as a promotional single.

References

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  118. ^ "American single certifications – Doja Cat – Need to Know". Recording Industry Association of America. Retrieved July 1, 2022.
  119. ^ "IFPI Charts – Digital Singles Chart (International) – Εβδομάδα: 10/2022" (in Greek). IFPI Greece. Retrieved March 28, 2022.
  120. ^ "Top 40/M Cool New Music". All Access Music Group. Archived from the original on November 30, 2016. Retrieved March 2, 2022. Type Doja Cat in the Search field.
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