Search Results

Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers,
Karim BEN Yahia, Soukeina Touiti and Mourad Touzani, in Journal of Marketing and Consumer Behaviour in Emerging Markets (2016)
Keywords: : buzz, cultural congruency, values, religion, taboo.

Clusters and Knowledge Local Buzz, Global Pipelines and the Process of Knowledge Creation,
Harald Bathelt, Andersand Malmberg and Peter Maskell, from DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies (2002)
Keywords: knowledge creation, clusters, buzz, pipelines, absorptive capacity

How ‘buzz’ reduces uncertainty for new firm founders,
Joan-Lluis Capelleras and Kevin Mole, from University Library of Munich, Germany (2012)
Keywords: Buzz; start-ups; new firm founders; business advice;

Acoustic Modeling and Vibration Characteristics of Supersonic Inlet Buzz,
Jianfeng Zhu, Wenguo Luo, Yuqing Wei, Cheng Yan and Yancheng You, in Energies (2020)
Keywords: supersonic inlet buzz; acoustic modeling; oscillation amplitude; damping

Socio-cultural Diversity and Urban Buzz,
Daniel Arribas-Bel, Karima Kourtit and Peter Nijkamp, from Tinbergen Institute (2013)
Keywords: cultural diversity, urban buzz, agglomeration, creativity, piazza, spatial dependence, social networks

Effective Incentives for Buzz Marketing: How Moral Concern Moderates the Willingness to Engage as Buzz Agents,
Katharina Hutter and Robert Mai, from ZBW - Leibniz Information Centre for Economics (2013)
Keywords: Buzz marketing, intrinsic motives, extrinsic motives, moral concern, PLS

Listening to the buzz: Exploring the link between firm creation and regional innovative atmosphere as reflected by social media,
Carlo Corradini, Emma Folmer and Anna Rebmann, in Environment and Planning A (2022)
Keywords: big data; buzz; entrepreneurship; knowledge spillovers; Twitter

CREATIVE BUZZ DISTRICTS IN SMART CITIES: URBAN RETRO-FITTING AND URBAN FORWARD-FITTING PLANS,
Karima Kourtit and Peter Nijkamp, in Romanian Journal of Regional Science (2013)
Keywords: urban buzz district, smart city, multicriteria analysis

Global pipelines or global buzz?: a micro-level approach towards the knowledge-based view of clusters,
M.D. Bahlmann, M.H. Huysman and T. Elfring, from VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics (2009)
Keywords: pipelines; global/ local buzz; entrepreneurship; cluster

The buzz before business: a design science study of a sustainable entrepreneurial ecosystem,
Gregory O’Shea, Steffen Farny and Henri Hakala, in Small Business Economics (2021)
Keywords: Design science study, Entrepreneurial ecosystem, Buzz, Opportunity process, Sustainable entrepreneurship

Prerelease Buzz Evolution Patterns and New Product Performance,
Guiyang Xiong and Sundar Bharadwaj, in Marketing Science (2014)
Keywords: prerelease buzz dynamics, evolution pattern, functional data analysis, forecasting, new product sales, stock market value

Can negative buzz increase awareness and purchase intent?,
Jung Ah Han, Elea Feit and Shuba Srinivasan, in Marketing Letters (2020)
Keywords: Negative earned media, Negative buzz, Brand attitudes, Purchase intent, VARX model

Quel dialogisme lors d’un buzz ? Le cas de l’opération de communication Dites-le de Nutella,
Lorreine Petters, in Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication (2017)
Keywords: Buzz, communication de marque, discours circulants.

Spatiotemporal Characterization and Suppression Mechanism of Supersonic Inlet Buzz with Proper Orthogonal Decomposition Method,
Wenguo Luo, Yuqing Wei, Ke Dai, Jianfeng Zhu and Yancheng You, in Energies (2020)
Keywords: supersonic inlet buzz; POD; spatiotemporal characterization; modal energy

The role of online buzz for leader versus challenger brands: the case of the MP3 player market,
Hyun Song Shin, Dominique M. Hanssens and Kyoo il Kim, in Electronic Commerce Research (2016)
Keywords: Online buzz, E-sentiment, Quality perceptions, Price fluctuations, Market position

What’s the Buzz about the Store? A Comparative Study of the Sources of Word of Mouth and Customer Satisfaction and their Relationships with Sales Growth,
Johan Anselmsson and Ulf Johansson, from Springer (2013)
Keywords: Buzz, Word of Mouth (WOM), customer satisfaction, sales growth

Buzz marketing: Examining the effect of online reviews on purchase consideration,
Praveen Kumar Pandey and Amandeep Dhaliwal, in Journal of Cultural Marketing Strategy (2023)
Keywords: buzz marketing, online review, quality, reviewers’ characteristics, consumer attitude, attitude formation, purchase intention

Show Bizz Becomes Show Buzz: How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star,
Kristine de Valck, G. Kretz and D. Rasolofoarison, from HAL (2008)
Keywords: Show Bizz,Show Buzz,Viral Diffusion,Meaning-Making Process,Rising Star

Show Bizz Becomes Show Buzz; How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star,
Kristine de Valck, G. Kretz and D. Rasolofoarison, from HAL (2007)
Keywords: Show Bizz,Show Buzz,Viral Diffusion,Traditional,Meaning-Making,Process,Rising Star

Investigating the roles of online buzz for new product diffusion and its cross-country dynamics,
Jaihak Chung, in Journal of Business Research (2011)
Keywords: Buzz diffusion; New product diffusion; Online WOM; Cross-country dynamics; Hierarchical Bass model;

Local Buzz, Global Pipelines and Hallyu: The Case of the Film and TV Industry in South Korea,
Su-Hyun Berg, in Journal of Entrepreneurship and Innovation in Emerging Economies (2018)
Keywords: Local buzz; global pipelines; Hallyu; Korean Wave; Korean film and TV industry

Reflexive Zeit- und Raumkonstruktionen und die Rolle des Global Buzz auf Messeveranstaltungen,
Schuldt Nina and Bathelt Harald, in ZFW – Advances in Economic Geography (2009)
Keywords: international trade fairs, global buzz, temporal spatial proximity, face-to-face-contact, circulation of knowledge, interactive learning., international trade fairs, global buzz, temporal spatial proximity, face-to-face-contact, circulation of knowledge, interactive learning.

Cultural Heritage Appraisal by Visitors to Global Cities: The Use of Social Media and Urban Analytics in Urban Buzz Research,
Karima Kourtit, Peter Nijkamp and João Romão, in Sustainability (2019)
Keywords: cultural heritage; global cities; attractiveness; historical-cultural amenities; language diversity; cultural heritage buzz; foreign visitors; residents; artists; TripAdvisor; fractionalization index

Research Note: Generating Social Buzz for Media Brands: Conceptualizing Social Network Word of Mouth,
Lisa-Charlotte Wolter, from Springer (2015)
Keywords: Media brand communication, Buzz marketing, Social network word of mouth (SNWOM), Facebook fanpages, Brand-relationship management, eWOM behavior, Brand advocates, Crossmedia, Engagement

Buzz Buses,
Bob Davis, in Local Economy (2001)

Managing buzz,
Arthur Campbell, Dina Mayzlin and Jiwoong Shin, in RAND Journal of Economics (2017)

Causing a buzz,
Thomas D. Seeley, in Nature (1998)

Buzz off,
John Grant, in Nature (2013)

The background buzz,
P. V. E. McClintock, in Nature (2006)

The Buzz Begins,
Susan Gunelius, from Palgrave Macmillan (2008)
Keywords: Emotional Involvement, Loyal Consumer, Iconic Status, Societal Marketing, Motorcycle Club

Buzz marketing for movies,
Iris Mohr, in Business Horizons (2007)

‘Community development’ as a buzz-word,
Mfaniseni Fana Sihlongonyane, in Development in Practice (2009)

The aerodynamics buzz from mosquitoes,
Laura A. Miller, in Nature (2017)

Neuroscience: Brain buzz,
Douglas Fox, in Nature (2011)

Where’s the buzz?,
Kathy Cobb, in Fedgazette (2007)
Keywords: Agriculture - Economic aspects; Agriculture; Federal Reserve District, 9th

When Buzz and Pipelines Fail,
Christopher Esposito and David Rigby, from Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography (2017)
Keywords: regional economic growth, innovation, networks, computer simulation

Network buzz and pull,
Indrajit Sinha and Thomas Foscht, from Palgrave Macmillan (2007)
Keywords: Energy Drink, Network Society, Auction Site, Luxury Brand, Mobile Phone Service

Feeling no buzz or a slight buzz is common when legally drunk,
M.E. Rossheim, D.L. Thombs, K.M. Gonzalez-Pons, J.A. Killion, J.D. Clapp, M.B. Reed, J.M. Croff, D.E. Ruderman and R.M. Weiler, in American Journal of Public Health (2016)

International Trade Fairs and Global Buzz, Part I: Ecology of Global Buzz,
Harald Bathelt and Nina Schuldt, in European Planning Studies (2009)

International Trade Fairs and Global Buzz. Part II: Practices of Global Buzz,
Nina Schuldt and Harald Bathelt, in European Planning Studies (2010)

Small but buzzing: the Austrian fintech ecosystem,
Michael Boss, Konrad Richter, Andreas Timel and Philipp Weiss, in Financial Stability Report (2019)
Keywords: nonbank financial institutions, technological innovation, e-commerce, innovation and invention, technological innovation management, technological change

Hive beetle causes a buzz in Europe,
Philipp Graf, in Nature (2003)

The Seven Principles of WOM and Buzz Marketing,
Panos Mourdoukoutas and George J. Siomkos, from Springer (2010)

Principle 7. Turn WOM into Buzz,
Panos Mourdoukoutas and George J. Siomkos, from Springer (2009)
Keywords: Wall Street Journal, Apple Computer, Fashion Stylist, Everyday People, Orange Slice

Financial Institutions, Information, and Investing-At-A-Distance,
Gordon L Clark and Ashby H B Monk, in Environment and Planning A (2013)
Keywords: buzz; financial institutions; governance; information; networks; pipelines

Local Nodes in Global Networks: The Geography of Knowledge Flows in Biotechnology Innovation,
M. S. Gertler and Y. M. Levitte, in Industry and Innovation (2005)
Keywords: Knowledge flows, biotechnology, buzz, inter-firm collaboration,

The Medium Shapes the Message: The Surprising Negative Spin of Close Friends’ Word-of-Mouth,
Dubois David, in NIM Marketing Intelligence Review (2017)
Keywords: Word-of-Mouth, WOM, Friends, Social Media, Buzz

Which direction will electronic word-of-mouth (eWOM) choose? Dance drama eWOM's spatiotemporal characteristics and influencing factors,
Junfeng Liao, Lin Yang and Na Wang, in Journal of Retailing and Consumer Services (2025)
Keywords: eWOM; Spatiotemporal characteristics; Dance drama; Online buzz;

Participation and Sharing Economy: The Spanish Case of #Compartirmola,
Josep Martínez-Polo, Jesús T. Martínez-Sánchez and José Manuel Noguera Vivó, from Springer (2016)
Keywords: Sharing economy, Social media, Entrepreneurship, Buzz marketing

Pop-ups, Ephemerality, and Consumer Experience: The Centrality of Buzz,
Thomas S. Robertson, Hubert Gatignon and Ludovica Cesareo, in Journal of the Association for Consumer Research (2018)

Is There Any Truth to the Buzz Words “Feminisation of Poverty”?,
Marcia Lee Agee and Roger W. Walker, in International Journal of Social Economics (1990)

Beyond the Buzz: Creating Marketing Value with Generative AI,
Buder Fabian, Hesel Nina and Dietrich Holger, in NIM Marketing Intelligence Review (2024)
Keywords: Generative AI, Marketing Automation, AI Adoption, AI Knowledge Gap

Information, sentiment, attention, and buzz in the financial markets,
Hubert de La Bruslerie, from HAL (2017)
Keywords: investors,social media

The openness buzz in the knowledge economy: Towards taxonomy,
Anna Lundgren and Hans Westlund, in Environment and Planning C (2017)
Keywords: Knowledge-based economy; openness; institutional theory; policy; governance

Social innovation: Buzz word or enduring term?,
Eduardo Pol and Simon Ville, in Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics) (2009)
Keywords: Business innovation Social innovation Pure social innovation Bifocal innovation Government support

SOCIAL INNOVATION: BUZZ WORD OR ENDURING TERM?,
Simon Ville and Eduardo Pol, from School of Economics, University of Wollongong, NSW, Australia (2008)
Keywords: Business innovation, Social innovation, Quality of life, Pure social innovation, Bifocal innovation, Government support

How the Internet of cells has biologists buzzing,
Monya Baker, in Nature (2017)

Rare mummified lions add to Egyptology buzz,
Antoaneta Roussi, in Nature (2019)
Keywords: Archaeology, Developing world, Geography, History

Big buzz as cicadas arrive after 17-year gap,
Laura Nelson, in Nature (2004)

Betting on a buzz: Mispricing and inefficiency in online sportsbooks,
Philip Ramirez, J Reade and Carl Singleton, in International Journal of Forecasting (2023)
Keywords: Wisdom of crowds; Betting markets; Efficient Market Hypothesis; Forecast efficiency; Professional tennis;

Analysis of the Buzz Formation Models: Models of New Marketing,
Jun Oheki, from IntechOpen
Keywords: the modified exponential curve type, the sigmoid curve type, process models, Gompertz curve models, modified exponential curve models, model that combines two factors

Buzz: Face-to-face contact and the urban economy,
Anthony Venables and Michael Storper, from HAL (2006)

Buzz: face-to-face contact and the urban economy,
Michael Storper and Anthony Venables, in Journal of Economic Geography (2004)

Buzz: Face-to-Face Contact and the Urban Economy,
Michael Storper and Anthony Venables, from Centre for Economic Performance, LSE (2003)
Keywords: Agglomeration, clustering, urban economics, face-to-face

Buzz: face-to-face contact and the urban economy,
Michael Storper and Anthony Venables, from London School of Economics and Political Science, LSE Library (2003)
Keywords: Agglomeration; clustering; urban economics; face-to-face

Buzz: Face-to-face contact and the urban economy,
Anthony Venables and Michael Storper, from HAL (2006)

Can Friends Seed More Buzz and Adoption",
Vineet Kumar and K. Sudhir, from Cowles Foundation for Research in Economics, Yale University (2019)
Keywords: Word of mouth, Networks, seeding, Friendship paradox, Product adoption, diffusion

Betting on a buzz, mispricing and inefficiency in online sportsbooks,
Philip Ramirez, J Reade and Carl Singleton, from Department of Economics, University of Reading (2022)
Keywords: Wisdom of crowds, Betting markets, Efficient Market Hypothesis, Forecast efficiency, Professional tennis

Moderating role of entrepreneurial marketing in enhancing society through social entrepreneurship: an Indian perspective,
Jugal Kishor, in International Journal of Business and Globalisation (2021)
Keywords: social entrepreneurship; guerrilla marketing; buzz marketing; viral marketing; entrepreneurial marketing.

Social media rewired,
Jacques Bughin, in Journal of Brand Strategy (2015)
Keywords: social networks, buzz, word of mouth, big data, tweets, Facebook, influencers

Web Trends: A valuable tool for business research,
Stephen L. France, Yuying Shi and Brett Kazandjian, in Journal of Business Research (2021)
Keywords: Google Trends; Forecasting; Brand equity; Buzz; eWOM; Movies;

The triggers on compulsive online shopping of jeans,
D. Manimegalai and S. Senthilkumar, in International Journal of Networking and Virtual Organisations (2024)
Keywords: compulsive online shopping; internal and external triggers; online usage; buzz.

Do Temporary Creative Clusters Promote Innovation in an Emerging Economy?—A Case Study of the Beijing Design Week,
Huasheng Zhu, Kebi Chen and Yunlong Lian, in Sustainability (2018)
Keywords: global buzz; global pipelines; temporary clusters; innovation; exhibitions; Beijing

Spatial perspectives on knowledge brokers: Evidence from Brussels,
Nicola Francesco Dotti and Andre Spithoven, in Environment and Planning A (2017)
Keywords: Knowledge brokers; Brussels; Framework Programme; Europe; local buzz

The Changing Geography of Innovation and the Role of Multinational Enterprises,
Davide Castellani, from Henley Business School, University of Reading (2017)
Keywords: geography of innovation, MNEs, regions, local buzz, global pipelines

Spatial perspectives on knowledge brokers: Evidence from Brussels,
Nicola Francesco Dotti and Andre Spithoven, from ULB -- Universite Libre de Bruxelles (2017)
Keywords: Brussels; Europe; Framework Programme; Knowledge brokers; local buzz

Leveraging Malicious Joy to Influence Consumer Word-of-Mouth Transmittal in Social Networks,
Barney G. Pacheco and Joseph Paniculangara, from Springer (2021)
Keywords: Word-of-mouth, Social networks, Schadenfreude, Tie valence, Buzz marketing

Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers,
Amirreza Mehraramolan, in Journal of Marketing and Consumer Behaviour in Emerging Markets (2016)
Keywords: postmodernism, positivism, customer centricity, phenomenology.

In Romania, the Buzzing Economy is Unable to Attenuate the Uproar Caused by Economic Backslides,
Barbu Cristian - Marian, in Ovidius University Annals, Economic Sciences Series (2017)
Keywords: budget implementation, current account, household consumption, economic growth, global competitiveness

Geographies of Open Source Biotechnology Innovation: Buzz, Pipelines, and Proximity in a Virtual Cluster,
David Tamoschus, in International Journal of Knowledge-Based Organizations (IJKBO) (2012)

Online Social Media as a Driver of Buzz Marketing: Who’s Riding?,
Khan Md. Raziuddin Taufique and Faisal Mohammad Shahriar, in International Journal of Online Marketing (IJOM) (2011)

Creating Buzz by Using Media to Make School Gardens Communication Happen,
Hara Giannakopoulou and Constantina Skanavis, in Studies in Media and Communication (2014)
Keywords: school gardens, environmental education, media, environmental behavior

Blog Links as Pipelines to Buzz Elsewhere: The Case of New York Theater Blogs,
Brant W Jones, Ben Spigel and Edward J Malecki, in Environment and Planning B (2010)

Public-Private Partnerships - The Way of the Future or Just Another Buzz Word?,
Sylvie Lefebvre and John Simke, from Canadian Transportation Research Forum (CTRF) (2020)
Keywords: Public Economics

Public-Private Partnerships - The Way of the Future or Just Another Buzz Word?,
Sylvie Lefebvre and John Simke, from Canadian Transportation Research Forum (CTRF) (2020)
Keywords: Public Economics

Réseaux sociaux et santé: buzz ou nouvelle médecine ?,
Christine Balagué, from HAL (2016)
Keywords: Réseaux sociaux,E santé,Médecine

Using the Electronics Development Advantage in Creating a Buzz for the Airline Passengers,
Bogdan Avram, in Expert Journal of Marketing (2013)
Keywords: airlines, aviation, passengers, inflight-entertainment, customer loyalty, customer personalization.

Extraction of Latent Advance Expectations from Buzz Marketing on the Web,
Yukari Shirota and Takako Hashimoto, in Gakushuin Economic Papers (2015)

Management territory: By their buzz words shall ye know them,
Paul J. Gordon, in Business Horizons (1979)

The moderating role of socio-semantic networks on online buzz diffusion,
Hyejun Lee, Dong Il Lee, Taeho Kim and Juhyun Lee, in Journal of Business Research (2013)
Keywords: Online WOM; Volume; Social network analysis; Semantic network analysis; HLM;