Buzz on line: what is the impact on movies box office?

Buzz on line: quel impact sur les entrées des films de cinéma ?

Christine Balagué () and Laurent Florès
Additional contact information
Christine Balagué: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique
Laurent Florès: CEROG - Centre d'Etudes et de Recherche sur les Organisations et la Gestion - Université Paul Cézanne - Aix-Marseille 3, CRM Metrix (CRM Metrix)

Post-Print from HAL

Abstract: In this article authors model movies sales at the box office using different variables including online buzz and media expenditures. They show on 235 movies that online buzz impact appears to be significant, particularly on the first week of the film release. However, online buzz impact remains less important than for other variables such as number of copies and film critics volume.

Keywords: Buzz; cinéma; marketing viral; emarketing (search for similar items in EconPapers)
Date: 2007-05-31
Note: View the original document on HAL open archive server: https://hal.science/hal-02549568
References: Add references at CitEc
Citations:

Published in AFM 2007 : XXIIIe Congrès International de l'Association Française de Marketing, May 2007, Aix Les Bains, France

Downloads: (external link)
https://hal.science/hal-02549568/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02549568

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().