Influencer Review Effect on Customer Purchase Intention: An Extension of TAM
Presently, the web is the fundamental product information source for some customer goods, for the most part on account of the irruption of customer reviews dependent on blogging. The purpose of this study is to explore the factors affecting customer ...
An Investigation of the Factors That Motivate Users to Participate in Online Communities
- Mohammad Al Khasawneh,
- Ola A. Al Hadeed,
- Tariq Abdrabbo,
- Mohammad Yousef Abu Hashesh,
- Muhammad Al-Abdullah
The objective of this research is to contribute to the understanding of the online community by empirically examining the major factors motivating online community members to participate and actively contribute to their communities. In pursuing this ...
Determinants of Electronic Library Resources Access in Saudi Arabia Higher Institutions
Electronic library resources are believed to be recent development in the world of internet. However, access to electronic library resources appears to be lacking, and thus has become a major issue of concern among electronic libraries resources users, ...
Drivers of Mobile Money Services Development in Zimbabwe: The Case of EcoCash
This study sought to identify the drivers of mobile money services development in Zimbabwe using Ecocash as a case study. Through purposive sampling, respondents were selected from financial institutions, regulatory bodies, customers, and agents. The ...
The Interaction Between Banks and Brazilian Customers Through Facebook: A Framework From the Perspective of Affordances
The literature on the use of social media by banks is focused on specific processes that do not provide an integrated view of bank processes through social networks (SN). This article proposes FACEBAN – a prescriptive framework for the use of Facebook by ...