International Journal of Asian Business and Information Management

This paper identifies the key aspects of purchasing a heavy truck / multi - axle truck in India and the role of brand image for a potential truck buyer. It considers the two largest brands of Indian heavy truck industry, Tata and Ashok Leyland and ...

Tourism is one of the largest service industries in terms of gross revenue and foreign exchange earnings in many countries, including India. Its role and importance in fostering economic development of a country and creating greater employment ...

This study comprehends a framework for measuring strength of service brands in service industry of Pakistan using three fundamental pillars in building service brand equity i.e. service quality, customer satisfaction and customer loyalty. The results ...

This study used bankruptcy forecasting as a proxy for measuring economic sustainability profile of the Islamic banks in the market leading Islamic banking countries. The countries are Malaysia, Saudi Arabia, Iran, UAE and Kuwait. A sample of 29 ...

Open innovation makes the success of SMEs' performance in a dynamic environment. The present article conducted with the aim of identifying the most important effective factors on open innovation and reviewing the causal relationships among them. To ...

There are many conflicts among online communities' users and there are diverse types of online communities which have their own conflict management. Also, there are many users who perceive their online communities useful both in their cyber and real ...

Due to weak logistics, the price of potato has been observed volatile since 2011, at Burdwan, West Bengal, India. Burdwan becomes news headlines for the farmer suicide rate in 2015. The Hon'ble Prime Minister has called for doubling of farmers' income ...