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- articleJanuary 2008
A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents
Decision Support Systems (DSSY), Volume 44, Issue 2Pages 544–564https://doi.org/10.1016/j.dss.2007.07.001Are trust and risk important in consumers' electronic commerce purchasing decisions? What are the antecedents of trust and risk in this context? How do trust and risk affect an Internet consumer's purchasing decision? To answer these questions, we i) ...