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Neural Language Models as What If? -Engines for HCI Research

Published: 22 March 2022 Publication History

Abstract

Collecting data is one of the bottlenecks of Human-Computer Interaction (HCI) and user experience (UX) research. In this poster paper, we explore and critically evaluate the potential of large-scale neural language models like GPT-3 in generating synthetic research data such as participant responses to interview questions. We observe that in the best case, GPT-3 can create plausible reflections of video game experiences and emotions, and adapt its responses to given demographic information. Compared to real participants, such synthetic data can be obtained faster and at a lower cost. On the other hand, the quality of generated data has high variance, and future work is needed to rigorously quantify the human-likeness, limitations, and biases of the models in the HCI domain.

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Cited By

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  • (2024)Large Language Models and Video Games: A Preliminary Scoping ReviewProceedings of the 6th ACM Conference on Conversational User Interfaces10.1145/3640794.3665582(1-8)Online publication date: 8-Jul-2024
  • (2024)Examining How the Large Language Models Impact the Conceptual Design with Human Designers: A Comparative Case StudyInternational Journal of Human–Computer Interaction10.1080/10447318.2024.2370635(1-17)Online publication date: Jul-2024
  • (2023)Toward Keyword Generation through Large Language ModelsCompanion Proceedings of the 28th International Conference on Intelligent User Interfaces10.1145/3581754.3584126(37-40)Online publication date: 27-Mar-2023
  • Show More Cited By

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    IUI '22 Companion: Companion Proceedings of the 27th International Conference on Intelligent User Interfaces
    March 2022
    142 pages
    ISBN:9781450391450
    DOI:10.1145/3490100
    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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    Publication History

    Published: 22 March 2022

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    Author Tags

    1. GPT-3
    2. Language models
    3. User experience
    4. User models

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    Cited By

    View all
    • (2024)Large Language Models and Video Games: A Preliminary Scoping ReviewProceedings of the 6th ACM Conference on Conversational User Interfaces10.1145/3640794.3665582(1-8)Online publication date: 8-Jul-2024
    • (2024)Examining How the Large Language Models Impact the Conceptual Design with Human Designers: A Comparative Case StudyInternational Journal of Human–Computer Interaction10.1080/10447318.2024.2370635(1-17)Online publication date: Jul-2024
    • (2023)Toward Keyword Generation through Large Language ModelsCompanion Proceedings of the 28th International Conference on Intelligent User Interfaces10.1145/3581754.3584126(37-40)Online publication date: 27-Mar-2023
    • (2023)Evaluating Large Language Models in Generating Synthetic HCI Research Data: a Case StudyProceedings of the 2023 CHI Conference on Human Factors in Computing Systems10.1145/3544548.3580688(1-19)Online publication date: 19-Apr-2023

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