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View all- Multimedia A(2023)RetractedAdvances in Multimedia10.1155/2023/97861262023Online publication date: 1-Jan-2023
Selling information that is later used in decision making constitutes an increasingly important business in modern economies Jensen [Jensen, Fred O. 1991. Information services. Congram, Friedman, eds. The AMA Handbook of Marketing for the Service ...
With behavior-based pricing BBP, firms use customers' purchase history data to price discriminate between past and new customers. Prior research has examined BBP in a non-channel setting. In this paper, we investigate BBP in a channel setting in which ...
Companies require understanding the needs, wants, and preferences of customers and generating relevant customer insights to serve them well. Customer insights can be generated only when companies have processes in place to collect marketing ...
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