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Opinion Spamming: Analyzing the Accuracy of Online Detection Tools

Published: 25 October 2022 Publication History

Abstract

Over the past few years, we have seen a rise in spoofed content across the Internet, including fake news and fake reviews. Fake news is false information that imitates real news intending to damage a reputation or make financial gains. Similarly, fake online reviews, commonly referred to as opinion spamming, have impacted customers and retailers. The main problem is that there is no efficient way to distinguish between genuine and fake reviews; even humans find it difficult to do so. This paper compares two tools used to detect opinion spamming and analyzes their results. We have compiled our research using 100 reviews from travelers who evaluated Istanbul's top five best-value hotels.

References

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Ashutosh Mishra. Centre to introduce framework to check fake reviews on e-commerce platforms. India Today. https://www.indiatoday.in/india/story/centre-to-introduce-framework-to-check-fake-reviews-on-e-commerce-platforms-1980807-2022-07-28. Accessed: July 28, 2022.
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Bing Lui. Sentiment Analysis and Subjectivity 2010. Department of Computer Science University of Illinois. Available: https://www.cs.uic.edu/∼liub/FBS/NLP-handbook-sentiment-analysis.pdf. Accessed: April 25, 2022.
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Banerjee, S. (2018). A Methodological Template to Construct Ground Truth of Authentic and Fake Online Reviews. 2018 IEEE 5th International Conference on Data Science and Advanced Analytics (DSAA).
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Brad Tuttle. How Computer Geeks Aim to Put a Stop to Fake Online Reviews. Time Feb 6,2012. Available: http://business.time.com/2012/02/06/how-computer-geeks-aim-to-put-a-stop-to-fake-online-reviews/. Accessed: April 25, 2022
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Kyle Wagner. Cornell's Fake Review Detector is A+++ Would Use it Again. Gizmodo 2011.Available: https://www.gizmodo.com.au/2011/08/cornells-fake-review-detector-is-a-would-use-again/. Accessed date: Nov 21, 2020.
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Bing Lui. “Opinion Spam Detection: Detecting Fake Reviews and Reviewers.” Sentiment Analysis and Opinion Mining 2009. Web. Available: https://www.cs.uic.edu/∼liub/FBS/fake-reviews.html [Accessed: Apr 1, 2022].
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Sandra Parker. “3-tips for spotting fake product reviews.” MoneyTalksNews 2011.Web. Available: https://www.moneytalksnews.com/3-tips-for-spotting-fake-product-reviews-%E2%80%93-from-someone-who-wrote-them/ [Accessed: Apr 1, 2022].
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About Tripadvisor. Tipadvisor.com Available: https://Tripadvisor.mediaroom.com/us-about-us [Accessed: Apr 1, 2022].
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https://www.fakespot.com/ web. [Accessed: Apr 1, 2022].
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Chaudhary, P., Aeron, D. A., & Vijay, D. S. (2019, December 23). Machine Learning as A Tool for Analysing Hotel Online Reviews. Available: https://www.ijert.org/machine-learning-as-a-tool-for-analysing-hotel-online-reviews [Accessed: Apr 1, 2022].
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https://www.Tripadvisor.com/Hotel_Review-g293974-d301906-Reviews-Movenpick_Hotel_Istanbul-Istanbul.html web. [Accessed: Jan12, 2022].
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https://www.Tripadvisor.com/Hotel_Review-g293974-d4176982-Reviews-Shangri_La_Bosphorus_Istanbul-Istanbul.html web. [Accessed: Jan 12, 2022].
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Published In

cover image ACM Other conferences
CEEeGov '22: Proceedings of the Central and Eastern European eDem and eGov Days
September 2022
192 pages
ISBN:9781450397667
DOI:10.1145/3551504
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 25 October 2022

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Author Tags

  1. E-commerce
  2. Fake reviews
  3. Fakespot
  4. Opinion spamming
  5. Review skeptic
  6. Tripadvisor

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CEEeGov '22
CEEeGov '22: Central and Eastern European eDem and eGov Days
September 22 - 23, 2022
Budapest, Hungary

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