Nothing Special   »   [go: up one dir, main page]

skip to main content
article

Measuring information systems service quality: concerns for a complete canvas

Published: 01 June 1997 Publication History

Abstract

This paper responds to the research note in this issue by Van Dyke et al. concerning the use of SERVQUAL, an instrument to measure service quality, and its use in the IS domain. This paper attempts to balance some of the arguments they raise from the marketing literature on the topic with the well-documented counterarguments of SERVQUAL's developers, as well as our own research evidence and observations in an IS-specific environment. Specifically, evidence is provided to show that the service quality perceptions-expectations subtraction in SERVQUAL is far more rigorously grounded than Van Dyke et al. suggest; that the expectations construct, while potentially ambiguous, is generally a vector in the case of an IS department; and that the dimensions of service quality seem to be as applicable to the IS department as to any other organizational setting. Then, the paper demonstrates that the problems of reliability of difference score calculations in SERVQUAL are not nearly as serious as Van Dyke et al. suggest; that while perceptions-only measurement of service quality might have marginally better predictive and convergent validity, this comes at considerable expense to managerial diagnostics; and reiterate some of the problems of dimensional instability found in our previous research, highlighted by Van Dyke et al. and discussed in many other studies of SERVQUAL across a range of settings. Finally, four areas for further research in this area are identified.

References

[1]
Babakus, E., and Boller, G. W. "An Empirical Assessment of the SERVQUAL Scale," Journal of Business Research (243) 1992, pp. 253-268.
[2]
Baker, G. P., and Monsler, K. B. San Francisco Bay Consulting, Harvard Business School, Boston, MA, 1994.
[3]
Baroudi, J. J., and Orlikowski, W. J. "A Shortform Measure of User Information Satisfaction: A Psychometric Evaluation and Notes on Use," Journal of Management Information Systems (4:4), 1988, pp. 44-59.
[4]
Berry, L. L., and Parasuraman, A. Marketing Services: Competing Through Quality, Free Press, New York, 1991.
[5]
Bolton, R. N., and Drew, J. H. "A Longitudinal Analysis of the Impacts of Service Changes on Customer Attitudes," Journal of Marketing (55:1), 1991(a), pp. 1-9.
[6]
Bolton, R. N., and Drew, J. H. "A Multistage Model of Customers' Assessments of Service Quality and Value," Journal of Consumer Research (17), 1991 (b) pp. 375-384.
[7]
Boulding, W., Kalra, A., Staelin, R., and Zeithaml, V. A. "A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions," Journal of Marketing Research (30:1), 1993, pp. 7-27.
[8]
Bowen, D. E., and Schneider, B. "Boundary Spanning Role Employees And The Service Encounter: Some Guidelines For Management And Research," in The Service Encounter, J. A. Czepiel, M. R. Solomon, and C. Surprenant (eds.), D.C. Heath, Lexington, MA, 1985, pp. 127-147.
[9]
Brown, T. J., Churchill, G. A., Jr., and Peter, J. P. "Research Note: Improving the Measurement of Service Quality," Journal of Retailing (69:1), 1993, pp. 127-139.
[10]
Carman, J. M. "Consumer Perceptions of Service Quality: An Assessment of the SERVQUAL Dimensions," Journal of Retailing (66:1), 1990, pp. 33-55.
[11]
Comm, C. L. "The Internal Marketing of Demand Intensive Services by Companies Can Lead to Better External Marketing," Journal of Professional Services Marketing, (5:1), 1989, pp. 41-46.
[12]
Cronbach, L. J. "Coefficient Alpha and the Internal Structure of Tests," Psychometrika (16), 1951, pp. 297-333.
[13]
Cronin, J. J., and Taylor, S. A. "Measuring Service Quality: A Reexamination and Extension," Journal of Marketing (56:3) 1992, pp. 55-68.
[14]
Cronin, J. J., and Taylor, S. A. "SERVPERF versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurements of Service Quality," Journal of Marketing (58:1) 1994, pp. 125-131.
[15]
Dabholkar, P. A., Thorpe, I. D. and Rentz, J. O. "A Measure of Service Quality for Retail Stores: Scale Development and Validation," Journal of The Academy of Marketing Sciences (24:1), 1996, pp. 3-16.
[16]
Deighton, J. "The Consumption of Performance," Journal of Consumer Research (19:3), 1992, pp. 362-372.
[17]
Fisk, R. P, Brown, S. W., and Bitner, M. J. "Tracking the Evolution of the Services Marketing Literature," Journal of Retailing, (69:1), Spring 1993, pp. 61-103.
[18]
George, W. R. "Internal Marketing and Organizational Behavior: A Partnership in Developing Customer-Conscious Employees at Every Level," Journal of Business Research (20), January 1990, pp. 63-70.
[19]
Gronroos, C. Strategic Management and Marketing in the Service Sector, Swedish School of Economics and Business Administration, Helsingfors, Finland, 1982.
[20]
Harrell, G. D., and Fors, M. F. "Internal Marketing of a Service," Industrial Marketing Management, (21), November 1992, pp. 299-306.
[21]
Johns, G. "Difference Scores Measures of Organizational Behavior Variables: A Critique," Organizational Behavior and Human Performance, (27) June 1981, pp. 443-463.
[22]
Kettinger, W. J. and Lee, C. C. "Perceived Service Quality and User Satisfaction With the Information Services Function," Decision Sciences (25:5,6), 1994, pp. 737-766.
[23]
Lee, P., Gombeski, W. R. Jr., and Doremus, H. "Effective Internal Marketing: The Challenge of the 1990s," Joumal of Health Care Marketing, (11), June 1991, pp. 58-62.
[24]
Oliver, R. L. "A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions," Journal of Marketing Research, (47), Winter 1980 pp. 68-78.
[25]
Parasuraman, A., Berry, L. L. and Zeithaml, V. A. "Research Note: More on Improving Quality Measurement," Journal of Retailing (69:1), 1993, pp. 140-147.
[26]
Parasuraman, A., Berry, L. L. and Zeithaml, V. A. "Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research," Journal of Marketing (58) January 1994, pp. 111-124.
[27]
Parasuraman, A, Zeithaml, V. A. and Berry, L. L. "A Conceptual Model of Service Quality and Its Implications for Future Research," Journal of Marketing (49), Fall 1985, pp. 41-50.
[28]
Parasuraman, A., Zeithaml, V. A. and Berry, L. L. "SERVQUAL: A Multiple-item Scale for Measuring Consumer Perceptions of Service Quality," Journal of Retailing (64:1), Spring 1988, pp. 12-40.
[29]
Parasuraman, A., Zeithaml, V. A., and Berry, L. L. "Refinement and Reassessment of the SERVQUAL Scale." Journal of Retailing (67:4), 1991, pp. 420-450.
[30]
Peter, J. P., Churchill, G. A., and Brown, T. J. "Caution in the Use of Difference Scores in Consumer Research." Journal of Consumer Research (19:1), 1993, pp. 655-662.
[31]
Piercy, N., and Morgan, N. "Internal Marketing-The Missing Half of the Marketing Programme," Long Range Planning, (24), April 1991, pp. 82-93.
[32]
Pitt, L. F., and Watson, R. T. "Longitudinal Measurement of Service Quality in Information Systems: A Case Study", Proceedings of the Fifteenth International Conference on Information Systems, J. I. DeGross, S. L. Huff and M. C. Munroe (eds.), Vancouver, Canada, 1994, pp. 419-428.
[33]
Pitt, L. F., Oosthuizen, P., and Morris, M. H. "Service Quality in a High-Tech Industrial Market: An Application of SERVQUAL," in 1992 American Marketing Educators' Proceedings: Enhancing Knowledge Development in Marketing, R. P. Leone, V. Kumar, (eds.), American Marketing Association, Chicago, IL, August 1992, pp. 46-53.
[34]
Pitt, L. F., Watson, R. T. and Kavan, C. B. "Service Quality: A Measure of Information Systems Effectiveness," MIS Quarterly (19:2), 1995, pp. 173-187.
[35]
Sasser, W. E., Olsen, R. P., and Wyckoff, D. D. "Understanding Service Operations", in Management of Service Operations: Text and Cases, Allyn and Bacon, Boston MA, 1978.
[36]
Teas, R. K. "Expectations, Performance Evaluation and Consumer's Perception of Quality," Journal of Marketing (57:4), 1993, pp.18-34.
[37]
Teas, R. K. "Expectations as a Comparison Standard in Measuring Service Quality: An Assessment of a Reassessment," Journal of Marketing (58:1), 1994, pp. 132-139.
[38]
Van Dyke, T. P., Kappelman, L. A., and Prybutok, V. R. "Measuring Information Systems Service Quality: Concerns on the Use of the SERVQUAL Questionnaire," MIS Quarterly (21 :2), 1997, pp. 195-208.
[39]
Weick, K. E. The Social Psychology of Organizing, Addison-Wesley, Reading, MA, 1979.
[40]
Zeithaml, V., Parasuraman, A. and Berry, L.L. Delivering Quality Service: Balancing Customer Perceptions and Expectations, Free Press, New York, 1990.
[41]
Zeithaml, V., Berry, L. L. and Parasuraman, A. "The Nature and Determinants of Customer Expectations of Service Quality," Journal of the Academy of Marketing Science (21:1), 1993, pp. 1-12.

Cited By

View all
  • (2024)Theory-Driven Design of a Negotiation Canvas for Reaching Win-Win AgreementsDesign Science Research for a Resilient Future10.1007/978-3-031-61175-9_9(123-138)Online publication date: 3-Jun-2024
  • (2018)Impact of System Quality, Information Quality and Service Quality on the efficiency of information systemProceedings of the 3rd International Conference on Smart City Applications10.1145/3286606.3286818(1-6)Online publication date: 10-Oct-2018
  • (2017)Factors Influencing the Adoption and Usage of Online Services in Saudi ArabiaThe Electronic Journal of Information Systems in Developing Countries10.1002/j.1681-4835.2010.tb00283.x40:1(1-32)Online publication date: 5-Dec-2017
  • Show More Cited By

Recommendations

Comments

Please enable JavaScript to view thecomments powered by Disqus.

Information & Contributors

Information

Published In

cover image MIS Quarterly
MIS Quarterly  Volume 21, Issue 2
June 1997
104 pages
ISSN:0276-7783
Issue’s Table of Contents

Publisher

Society for Information Management and The Management Information Systems Research Center

United States

Publication History

Published: 01 June 1997

Author Tags

  1. IS research agenda
  2. marketing of IS
  3. measurement
  4. reliability
  5. service quality
  6. validity

Qualifiers

  • Article

Contributors

Other Metrics

Bibliometrics & Citations

Bibliometrics

Article Metrics

  • Downloads (Last 12 months)0
  • Downloads (Last 6 weeks)0
Reflects downloads up to 27 Nov 2024

Other Metrics

Citations

Cited By

View all
  • (2024)Theory-Driven Design of a Negotiation Canvas for Reaching Win-Win AgreementsDesign Science Research for a Resilient Future10.1007/978-3-031-61175-9_9(123-138)Online publication date: 3-Jun-2024
  • (2018)Impact of System Quality, Information Quality and Service Quality on the efficiency of information systemProceedings of the 3rd International Conference on Smart City Applications10.1145/3286606.3286818(1-6)Online publication date: 10-Oct-2018
  • (2017)Factors Influencing the Adoption and Usage of Online Services in Saudi ArabiaThe Electronic Journal of Information Systems in Developing Countries10.1002/j.1681-4835.2010.tb00283.x40:1(1-32)Online publication date: 5-Dec-2017
  • (2015)Conceptualising IS-service quality as a multi-dimensional formative constructInternational Journal of Information Systems and Management10.1504/IJISAM.2015.0722971:3(240-263)Online publication date: 1-Oct-2015
  • (2014)The role of decision-making support systems in IT service management processesIntelligent Decision Technologies10.3233/IDT-1301848:2(147-163)Online publication date: 1-Apr-2014
  • (2014)Benchmarking of service quality with data envelopment analysisExpert Systems with Applications: An International Journal10.1016/j.eswa.2013.12.00841:8(3761-3768)Online publication date: 1-Jun-2014
  • (2013)Integrating service quality with system and information qualityMIS Quarterly10.25300/MISQ/2013/37.3.0537:3(777-794)Online publication date: 1-Sep-2013
  • (2012)Information Systems Service Quality, Zone of Tolerance, and User SatisfactionJournal of Organizational and End User Computing10.4018/joeuc.201204010424:2(50-73)Online publication date: 1-Apr-2012
  • (2011)Service Quality in Software-as-a-ServiceJournal of Management Information Systems10.5555/2448803.244880728:3(85-126)Online publication date: 1-Jan-2011
  • (2011)Evaluating Citizen Adoption and Satisfaction of E-GovernmentInternational Journal of Electronic Government Research10.4018/jegr.20110701047:3(57-78)Online publication date: 1-Jul-2011
  • Show More Cited By

View Options

View options

Login options

Media

Figures

Other

Tables

Share

Share

Share this Publication link

Share on social media