Moderating effects of challenges on self-efficacy and satisfaction of women street vendors

Street vending is a means of survival for many families in India, especially women who are economically disadvantaged or have limited opportunities for formal employment. However, these vendors face significant legal obstacles in establishing their businesses due to insufficient infrastructure and limited resources. They struggle to acquire room and financing to run a profitable firm due to a lack of infrastructure. Women's street vendors in India often face various challenges and hindrances from the government, the public, licensed establishments, law enforcement, and other sources. Despite such challenges, they run their businesses successfully due to their economic conditions. Self-efficacy affects these vendors' business management, problem-solving, and satisfaction. Purposive sampling was used to recruit 421 Tamil Nadu residents from Tirunelveli and Kanyakumari. SPSS and AMOS studied female street seller data. Our findings show that female street vendors' business happiness depends on their satisfaction in overcoming hurdles. High amounts decrease satisfaction, while low levels boost it. Self-efficacy affects satisfaction too. Street merchants need public and government support to succeed.