article

Exploring user adoption of mobile banking: an empirical study in China

Authors:

Jinlong ZhangAuthors Info & Claims

International Journal of Information Technology and Management, Volume 9, Issue 3

Pages 289 - 301

https://doi.org/10.1504/IJITM.2010.030945

Published: 01 January 2010 Publication History

Abstract

With the development of mobile technology, the number of people using mobile devices has increased greatly in China. While many reports indicate that mobile banking service has been applied in China, little is known about how people perceived this service. This study applies technology acceptance model (TAM) and other three constructs to examine the factors that influence the adoption of mobile banking in China. The proposed model was empirically evaluated by using survey data collected from 209 users concerning their perceptions of mobile banking. The findings indicate that TAM can predict consumer intention to use mobile banking. Specifically, trust-based construct, perceived credibility, has significant effect on user's attitude toward mobile banking. The results may provide further insights into China's future mobile banking market strategies.

References

[1]

Anonymous (2007) A Survey of Mobile Phone Consumption in Beijing, Shanghai, Guangzhou, and Chengdu, 3 March, retrieved August 14, 2007, from http://www.em-cn.com/Article/200703/140791.html.

[2]

China-Mobile (2006) Survey Report of Mobile End Users in China in the Year of 2006, 31 October, retrieved August 14, 2007, from http://www.datagoo.com/02/0201/200610310845329.asp.

[3]

CNNIC (2007a) 20th Statistical Survey Report on the Internet Development in China, available at http://www.cnnic.net.cn/uploadfiles/pdf/2007/7/18/113918.pdf.

[4]

CNNIC (2007b) Development Report of Wireless Application Protocol in China, available at http://www.cnnic.net.cn/uploadfiles/pdf/2007/5/15/180903.pdf.

[5]

Davis, F. (1989) 'Perceived usefulness, perceived ease of use, and user acceptance of information technology', MIS Quarterly, Vol. 13, No. 3, pp.319-340.

Digital Library

[6]

Davis, F., Bagozzi, R. and Warshaw, P. (1989) 'User acceptance of computer technology: a comparison of two theoretical models', Management Science, Vol. 35, No. 8, pp.982-1003.

Digital Library

[7]

Davis, F., Bagozzi, R. and Warshaw, P. (1992) 'Extrinsic and intrinsic motivation to use computers in the workplace', Journal of Applied Social Psychology, Vol. 12, No. 14, pp.1111-1132.

[8]

Fishbein, M. and Ajzen, I. (1975) Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, Addison-Wisley, Reading, MA.

[9]

Fornell, C. and Larcker, D.F. (1981) 'Evaluating structural equation models with unobservable variables and measurement error', Journal of Marketing Research, Vol. 18, No. 1, pp.39-50.

[10]

Gefen, D. (2002) 'Customer loyalty in e-commerce', Journal of the Association for Information Systems, Vol. 3, No. 1, pp.27-51.

[11]

Hair, J.F.J., Anderson, R.E., Tatham, R.L. and Black, W.C. (1998) Multivariate Data Analysis with Readings, Prentice-Hall, NJ.

Digital Library

[12]

Hung, S.Y., Ku, C.Y. and Chang, C.M. (2003) 'Critical factors of WAP services adoption: an empirical study', Electronic Commerce Research and Applications, Vol. 2, No. 1, pp.42-60.

[13]

iResearch (2007) China Wireless Value-Added Service Market Report, available online at http://www.iresearch.com.cn/html/Default.html.

[14]

Kaiser, H.F. (1974) 'An index of factorial simplicity', Psychometrika, Vol. 39, pp.31-36.

[15]

Kim, H-W., Chan, H.C. and Gupta, S. (2007) 'Value-based adoption of mobile internet: an empirical investigation', Decision Support Systems, Vol. 43, No. 1, pp.111-126.

Digital Library

[16]

KJSC (2004) Comprehensive Analysis of Mobile Phone Market in This Year, 18 October, retrieved August 14, 2007, from http://www.kjsc.com.cn/mobile/newsjj.php?id=3931.

[17]

Koufaris, M. (2002) 'Applying the technology acceptance model and flow theory to online consumer behavior', Information Systems Research, Vol. 13, No. 2, pp.205-223.

Digital Library

[18]

Luarn, P. and Lin, H.H. (2005) 'Toward an understanding of the behavioural intention to use mobile banking', Computers in Human Behavior, Vol. 21, No. 6, pp.873-891.

[19]

Mathieson, K., Peacock, E. and Chin, W.W. (2001) 'Extending the technology acceptance model: the influence of perceived user resources', Data Base for Advances in Information Systems, Vol. 32, No. 3, pp.86-112.

Digital Library

[20]

MIIT (2008) China Telecommunications Industry Monthly Statistics Report, July 2008, available at http://www.miit.gov.cn/.

[21]

Moon, J. and Kim, Y. (2001) 'Extending the TAM for a world-wide-web context', Information and Management, Vol. 38, No. 4, pp.217-230.

Digital Library

[22]

Nunally, J.C. (1978) Psychometric Theory, McGraw-Hill, New York.

[23]

Okazaki, S. (2005) 'Mobile advertising adoption by multinationals: senior executives' initial responses', Internet Research, Vol. 15, No. 2, pp.160-180.

[24]

Pagani, M. (2004) 'Determinants of adoption of third generation mobile multimedia services', Journal of Interactive Marketing, Vol. 18, No. 3, pp.46-59.

[25]

Rupnik, R., Krisper, M. and Bajec, M. (2004) 'A new application model for mobile technologies', International Journal of Information Technology and Management, Vol. 3, Nos. 2-4, pp.282-291.

Digital Library

[26]

Taylor, S. and Todd, P.A. (1995) 'Understanding information technology usage: a test of competing models', Information Systems Research, Vol. 6, No. 2, pp.144-176.

Digital Library

[27]

Venkatesh, V. (2000) 'Determinates of perceived ease of use: integrating control, intrinsic motivation, and emotion into the technology acceptance model', Information Systems Research, Vol. 11, No. 4, pp.342-365.

Digital Library

[28]

Venkatesh, V. and Davis, F.D. (1996) 'A model of the antecedents of perceived ease of use: development and test', Decision Sciences, Vol. 27, No. 3, pp.451-481.

[29]

Venkatesh, V. and Davis, F.D. (2000) 'A theoretical extension of the technology acceptance model: four longitudinal field study', Management Science, Vol. 45, No. 2, pp.186-204.

Digital Library

[30]

Venkatesh, V., Morris, M.G., Davis, G.B. and Davis, F.D. (2003) 'User acceptance of information technology: toward a unified view', MIS Quarterly, Vol. 27, No. 3, pp.425-478.

Digital Library

[31]

Wang, Y.S., Lin, H.H. and Luarn, P. (2006) 'Predicting consumer intention to use mobile service', Information Systems Journal, Vol. 16, No. 2, pp.157-179.

[32]

Wang, Y-S., Wang, Y-M., Lin, H-H. and Tang, T-I. (2003) 'Determinants of user acceptance of internet banking: an empirical study', International Journal of Service Industry Management, Vol. 14, No. 5, pp.501-519.

[33]

Wu, J.H. and Wang, S.C. (2005) 'What drives mobile commerce? An empirical evaluation of the revised technology acceptance model', Information and Management, Vol. 42, No. 5, pp.719-729.

Digital Library

[34]

Xinhua Net. (2008) Alipay Entering Mobile E-commerce, 28 February, retrieved May 16, 2008, from http://www.xinhuanet.com/chinanews/2008-02/28/content_12568390.htm.

[35]

Yang, K.C.C. (2005) 'Exploring factors affecting the adoption of mobile commerce in Singapore', Telematics and Informatics, Vol. 22, No. 3, pp.257-277.

Digital Library

Cited By

Vatnani RVerma S(2014)Comprehensive framework for internet banking adoptionInternational Journal of Business Information Systems10.1504/IJBIS.2014.05975315:3(307-324)Online publication date: 1-Mar-2014
https://dl.acm.org/doi/10.1504/IJBIS.2014.059753
Amoroso DMagnier-Watanabe R(2012)Building a research model for mobile wallet consumer adoptionJournal of Theoretical and Applied Electronic Commerce Research10.4067/S0718-187620120001000087:1(94-110)Online publication date: 1-Apr-2012
https://dl.acm.org/doi/10.4067/S0718-18762012000100008
Halbach MGong T(2011)What Predicts Commercial Bank Leaders' Intention to Use Mobile Commerce?Journal of Electronic Commerce in Organizations10.4018/jeco.20110701019:3(1-19)Online publication date: 1-Jul-2011
https://dl.acm.org/doi/10.4018/jeco.2011070101

Exploring user adoption of mobile banking: an empirical study in China
1. Applied computing

Recommendations

An evaluation of e-banking and m-banking adoption factors and preference in Malaysia: a case study

This study aims to investigate the factors influencing adoption of electronic banking (e banking) and mobile banking (m-banking) and to identify customer preferences in choosing either e-banking or m-banking when conducting transactions. The findings ...
Managing customer retention in the UK online banking sector

The aim of the research is to investigate the factors that affect customers' continued usage of UK online banking services. From the Technology Acceptance Model (TAM), perceived usefulness and perceived ease of use have been shown to be important ...
Determinants of behavioral intention to mobile banking

With the improvement of mobile technologies and devices, banking users are able to conduct banking services at anyplace and at anytime. Recently, many banks in the world have provided mobile access to financial information. The reason to understand what ...

Comments

Please enable JavaScript to view thecomments powered by Disqus.

Information & Contributors

Information

Published In

cover image International Journal of Information Technology and Management

International Journal of Information Technology and Management Volume 9, Issue 3

January 2010

121 pages

ISSN:1461-4111

EISSN:1741-5179

Issue’s Table of Contents

Publisher

Inderscience Publishers

Geneva 15, Switzerland

Publication History

Published: 01 January 2010

Author Tags

Qualifiers

Article

Contributors

Other Metrics

View Article Metrics

Bibliometrics & Citations

Bibliometrics

Article Metrics

3
Total Citations
View Citations
0
Total Downloads

Downloads (Last 12 months)0
Downloads (Last 6 weeks)0

Reflects downloads up to 16 Dec 2024

Other Metrics

View Author Metrics

Citations

Cited By

Vatnani RVerma S(2014)Comprehensive framework for internet banking adoptionInternational Journal of Business Information Systems10.1504/IJBIS.2014.05975315:3(307-324)Online publication date: 1-Mar-2014
https://dl.acm.org/doi/10.1504/IJBIS.2014.059753
Amoroso DMagnier-Watanabe R(2012)Building a research model for mobile wallet consumer adoptionJournal of Theoretical and Applied Electronic Commerce Research10.4067/S0718-187620120001000087:1(94-110)Online publication date: 1-Apr-2012
https://dl.acm.org/doi/10.4067/S0718-18762012000100008
Halbach MGong T(2011)What Predicts Commercial Bank Leaders' Intention to Use Mobile Commerce?Journal of Electronic Commerce in Organizations10.4018/jeco.20110701019:3(1-19)Online publication date: 1-Jul-2011
https://dl.acm.org/doi/10.4018/jeco.2011070101

View Options

View options

Media

Figures

Other

Tables

View Issue’s Table of Contents