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The active lurker: influence of an in-house online community on its outside environment

Published: 09 November 2003 Publication History

Abstract

In this study, we focus on participants called lurkers, who do not post any messages in an online community such as interactive mailing lists and bulletin board systems. We propose a method of classifying participants including lurkers based on two criteria: what types of actions they take outside the online community, and whether or not the online community affects their thoughts. In addition, based on the results of interviews, we propose hypotheses regarding factors that characterize the categories of lurkers. We conduct a questionnaire survey of all participants in two in-house online communities to verify our method and test the hypotheses. There are a considerable number of lurkers who have a strong and wide influence outside the online community. We conclude that such lurkers cannot be neglected in an evaluation of online communities within a company. We also discuss the possibility of online community management by focusing on not only posters but also lurkers who are indirect contributors to increasing the influence of an online community on its outside environment.

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Published In

cover image ACM Conferences
GROUP '03: Proceedings of the 2003 ACM International Conference on Supporting Group Work
November 2003
390 pages
ISBN:1581136935
DOI:10.1145/958160
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Publication History

Published: 09 November 2003

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Author Tags

  1. classification
  2. discussion list
  3. evaluation
  4. influence
  5. lurker
  6. lurking
  7. mailing list
  8. management
  9. online community
  10. social capital
  11. value

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GROUP03: ACM 2003 International Conference on Supporting Group Work
November 9 - 12, 2003
Florida, Sanibel Island, USA

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Cited By

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  • (2024)Social Network Structure and Lurker OriginsHuman Interface and the Management of Information10.1007/978-3-031-60125-5_25(366-381)Online publication date: 1-Jun-2024
  • (2023)Understanding Different Types of Followers’ Engagement and the Transformation of Millennial Followers into Cosmetic Brand EvangelistsBehavioral Sciences10.3390/bs1303027013:3(270)Online publication date: 19-Mar-2023
  • (2023)Differences in sense of community and participation between lurkers and posters in informal online education-related communitiesBehaviour & Information Technology10.1080/0144929X.2023.219657143:5(929-942)Online publication date: 5-Apr-2023
  • (2023)Does social capital matter to the Millennials? Social capital and user engagements in online video platformsTelematics and Informatics10.1016/j.tele.2023.10196780(101967)Online publication date: May-2023
  • (2023)Idea Browsing on Digital Participation Platforms: A Mixed-Methods Requirements StudyResearch Challenges in Information Science: Information Science and the Connected World10.1007/978-3-031-33080-3_3(35-50)Online publication date: 23-May-2023
  • (2022)Separate Online Networks During Life TransitionsProceedings of the ACM on Human-Computer Interaction10.1145/35555596:CSCW2(1-30)Online publication date: 11-Nov-2022
  • (2022)Turning lurkers into innovation agents: An interactionist perspective of self-determinant theoryJournal of Business Research10.1016/j.jbusres.2021.11.087141(822-835)Online publication date: Mar-2022
  • (2021)Does the Number of Likes and Views Matter?:SNSにおける大多数の他者の影響力の実証Japan Marketing Review10.7222/marketingreview.2021.0042:1(30-37)Online publication date: 26-Feb-2021
  • (2021)Social Media Short Video-Sharing TikTok Application and EthicsMultidisciplinary Approaches to Ethics in the Digital Era10.4018/978-1-7998-4117-3.ch010(147-165)Online publication date: 18-Mar-2021
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