research-article

Social features in hybrid board game marketing material

Authors:

Timo Nummenmaa,

Ville KankainenAuthors Info & Claims

FDG '19: Proceedings of the 14th International Conference on the Foundations of Digital Games

Article No.: 67, Pages 1 - 8

https://doi.org/10.1145/3337722.3341864

Published: 26 August 2019 Publication History

Abstract

This paper identifies 7 key social features which appear in the marketing and promotional material of hybrid board games. The features are identified by exploring sources such as game websites and game boxes of 13 hybrid board game products. The material is analyzed in order to determine how social features related to hybrid game features are presented. As a result of the analysis, it became apparent that there are certain key social features which are presented as being important to players. The knowledge generated in this work acts as a view to how the industry sees hybridity in games as a tool for supporting social interaction, and how the industry wants to message it to consumers when they explore promotional material. The identified key social features can also be used as design knowledge for developing new games, as they give insight into popular social features in hybrid board games.

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Cited By

Stemasov EWagner TAskari AJanek JRajabi OSchikorr AFrommel JGugenheimer JRukzio E(2024)DungeonMaker: Embedding Tangible Creation and Destruction in Hybrid Board Games through Personal Fabrication TechnologyProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642243(1-20)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613904.3642243
Gonçalves DPais PGerling KGuerreiro TRodrigues A(2023)Social gamingComputers in Human Behavior10.1016/j.chb.2023.107851147:COnline publication date: 1-Oct-2023
https://dl.acm.org/doi/10.1016/j.chb.2023.107851
De Luise DBorgia R(2022)Machine Learning Self-Tuning Motivation Engine for TelemarketersSustainable Smart Cities10.1007/978-3-031-08815-5_15(269-283)Online publication date: 3-Nov-2022
https://doi.org/10.1007/978-3-031-08815-5_15
Show More Cited By

Index Terms

Social features in hybrid board game marketing material
1. Applied computing
  1. Computers in other domains
    1. Personal computers and PC applications
      1. Computer games
2. Human-centered computing
  1. Collaborative and social computing

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Published In

cover image ACM Other conferences

FDG '19: Proceedings of the 14th International Conference on the Foundations of Digital Games

August 2019

822 pages

ISBN:9781450372176

DOI:10.1145/3337722

Conference Chair:
Sebastian Deterding
University of York
,
General Chair:
Foaad Khosmood
California Polytechnic State University
,
Program Chairs:
Johanna Pirker
Graz University of Technology
,
Thomas Apperley
CEGCS Tampere University

Copyright © 2019 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 26 August 2019

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FDG '19

FDG '19: The Fourteenth International Conference on the Foundations of Digital Games

August 26 - 30, 2019

California, San Luis Obispo, USA

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FDG '19 Paper Acceptance Rate 46 of 124 submissions, 37%;

Overall Acceptance Rate 152 of 415 submissions, 37%

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Cited By

Stemasov EWagner TAskari AJanek JRajabi OSchikorr AFrommel JGugenheimer JRukzio E(2024)DungeonMaker: Embedding Tangible Creation and Destruction in Hybrid Board Games through Personal Fabrication TechnologyProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642243(1-20)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613904.3642243
Gonçalves DPais PGerling KGuerreiro TRodrigues A(2023)Social gamingComputers in Human Behavior10.1016/j.chb.2023.107851147:COnline publication date: 1-Oct-2023
https://dl.acm.org/doi/10.1016/j.chb.2023.107851
De Luise DBorgia R(2022)Machine Learning Self-Tuning Motivation Engine for TelemarketersSustainable Smart Cities10.1007/978-3-031-08815-5_15(269-283)Online publication date: 3-Nov-2022
https://doi.org/10.1007/978-3-031-08815-5_15
J. Rogerson MA. Sparrow LR. Gibbs MKitamura YQuigley AIsbister KIgarashi TBjørn PDrucker S(2021)Unpacking “Boardgames with Apps”: The Hybrid Digital Boardgame ModelProceedings of the 2021 CHI Conference on Human Factors in Computing Systems10.1145/3411764.3445077(1-17)Online publication date: 6-May-2021
https://dl.acm.org/doi/10.1145/3411764.3445077
Su YBacklund PEngstrom HStrand M(2021)Data-driven Method for Mobile Game Publishing Marketing Promotion2021 IEEE International Conference on e-Business Engineering (ICEBE)10.1109/ICEBE52470.2021.00016(35-42)Online publication date: Nov-2021
https://doi.org/10.1109/ICEBE52470.2021.00016

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