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UI Dark Patterns and Where to Find Them: A Study on Mobile Applications and User Perception

Authors:

Linda Di Geronimo,

Enrico Fregnan,

Alberto BacchelliAuthors Info & Claims

CHI '20: Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems

Pages 1 - 14

https://doi.org/10.1145/3313831.3376600

Published: 23 April 2020 Publication History

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Abstract

A Dark Pattern (DP) is an interface maliciously crafted to deceive users into performing actions they did not mean to do. In this work, we analyze Dark Patterns in 240 popular mobile apps and conduct an online experiment with 589 users on how they perceive Dark Patterns in such apps. The results of the analysis show that 95% of the analyzed apps contain one or more forms of Dark Patterns and, on average, popular applications include at least seven different types of deceiving interfaces. The online experiment shows that most users do not recognize Dark Patterns, but can perform better in recognizing malicious designs if informed on the issue. We discuss the impact of our work and what measures could be applied to alleviate the issue.

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Cited By

Knyzelis M(2024)CREATIVE MANIPULATION: A CASE STUDY OF CONFIRMSHAMING AS A DECEPTIVE DESIGN PATTERNCreativity Studies10.3846/cs.2024.2130817:1(335-344)Online publication date: 9-Jan-2024
https://doi.org/10.3846/cs.2024.21308
Kelly DRubin V(2024)Identifying Dark Patterns in User Account Disabling Interfaces: Content Analysis ResultsSocial Media + Society10.1177/2056305123122426910:1Online publication date: 27-Jan-2024
https://doi.org/10.1177/20563051231224269
McDaniel BRadesky JPater JGalovan AHarrison ACornet VReining LSchaller ADrouin M(2024)Heavy Users, Mobile Gamers, and Social Networkers: Patterns of Objective Smartphone Use in Parents of Infants and Associations With Parent Depression, Sleep, Parenting, and Problematic Phone UseHuman Behavior and Emerging Technologies10.1155/2024/36019692024:1Online publication date: 10-Sep-2024
https://doi.org/10.1155/2024/3601969
Show More Cited By

Index Terms

UI Dark Patterns and Where to Find Them: A Study on Mobile Applications and User Perception
1. Human-centered computing
  1. Human computer interaction (HCI)
    1. HCI theory, concepts and models

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Information & Contributors

Information

Published In

cover image ACM Conferences

CHI '20: Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems

April 2020

10688 pages

ISBN:9781450367080

DOI:10.1145/3313831

General Chairs:
Regina Bernhaupt
Eindhoven University of Technology, Netherlands
,
Florian 'Floyd' Mueller
Monash University, Australia
,
David Verweij
Newcastle University, UK
,
Josh Andres
RMIT, Australia
,
Program Chairs:
Joanna McGrenere
University of British Columbia, Canada
,
Andy Cockburn
University of Canterbury, New Zealand
,
Ignacio Avellino
University of Maryland Baltimore County, USA
,
Alix Goguey
Grenoble Alpes University, France
,
Pernille Bjørn
University of Copenhagen, Denmark
,
Shengdong (Shen) Zhao
National University of Singapore, Singapore
,
Briane Paul Samson
Future University Hakodate, Japan & De La Salle University, Philippines
,
Rafal Kocielnik
University of Washington, USA

Copyright © 2020 Owner/Author.

This work is licensed under a Creative Commons Attribution International 4.0 License.

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Published: 23 April 2020

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Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung
Digital Society Initiative, Fellow program, University of Zurich
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CHI '20: CHI Conference on Human Factors in Computing Systems

April 25 - 30, 2020

HI, Honolulu, USA

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Overall Acceptance Rate 6,199 of 26,314 submissions, 24%

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Cited By

Knyzelis M(2024)CREATIVE MANIPULATION: A CASE STUDY OF CONFIRMSHAMING AS A DECEPTIVE DESIGN PATTERNCreativity Studies10.3846/cs.2024.2130817:1(335-344)Online publication date: 9-Jan-2024
https://doi.org/10.3846/cs.2024.21308
Kelly DRubin V(2024)Identifying Dark Patterns in User Account Disabling Interfaces: Content Analysis ResultsSocial Media + Society10.1177/2056305123122426910:1Online publication date: 27-Jan-2024
https://doi.org/10.1177/20563051231224269
McDaniel BRadesky JPater JGalovan AHarrison ACornet VReining LSchaller ADrouin M(2024)Heavy Users, Mobile Gamers, and Social Networkers: Patterns of Objective Smartphone Use in Parents of Infants and Associations With Parent Depression, Sleep, Parenting, and Problematic Phone UseHuman Behavior and Emerging Technologies10.1155/2024/36019692024:1Online publication date: 10-Sep-2024
https://doi.org/10.1155/2024/3601969
Benharrak KZindulka TBuschek D(2024)Deceptive Patterns of Intelligent and Interactive Writing AssistantsProceedings of the Third Workshop on Intelligent and Interactive Writing Assistants10.1145/3690712.3690728(62-64)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3690712.3690728
Schäfer RSahabi SBrocker ABorchers J(2024)Growing Up With Dark Patterns: How Children Perceive Malicious User Interface DesignsProceedings of the 13th Nordic Conference on Human-Computer Interaction10.1145/3679318.3685358(1-17)Online publication date: 13-Oct-2024
https://dl.acm.org/doi/10.1145/3679318.3685358
Moradzadeh SKou Y(2024)"Wow another fake game from YouTube ad": Unpacking Fake Games Through a Mixed-Methods InvestigationProceedings of the ACM on Human-Computer Interaction10.1145/36771158:CHI PLAY(1-36)Online publication date: 15-Oct-2024
https://dl.acm.org/doi/10.1145/3677115
Aung KSoubutts ESingh A(2024)"What a stupid way to do business": Towards an Understanding of Older Adults' Perceptions of Deceptive Patterns and Ways to Develop ResistanceProceedings of the ACM on Human-Computer Interaction10.1145/36771138:CHI PLAY(1-31)Online publication date: 15-Oct-2024
https://dl.acm.org/doi/10.1145/3677113
Hadan HSgandurra SZhang-Kennedy LNacke L(2024)From Motivating to Manipulative: The Use of Deceptive Design in a Game's Free-to-Play TransitionProceedings of the ACM on Human-Computer Interaction10.1145/36770748:CHI PLAY(1-31)Online publication date: 15-Oct-2024
https://dl.acm.org/doi/10.1145/3677074
Hadan HSgandurra SZhang-Kennedy LNacke L(2024)Culture Clash: When Deceptive Design Meets Diverse Player ExpectationsCompanion Proceedings of the 2024 Annual Symposium on Computer-Human Interaction in Play10.1145/3665463.3678866(272-275)Online publication date: 14-Oct-2024
https://dl.acm.org/doi/10.1145/3665463.3678866
Hadan HZhang-Kennedy LNacke L(2024)Computer-based Deceptive Game Design in Commercial Virtual Reality Games: A Preliminary InvestigationCompanion Proceedings of the 2024 Annual Symposium on Computer-Human Interaction in Play10.1145/3665463.3678820(109-123)Online publication date: 14-Oct-2024
https://dl.acm.org/doi/10.1145/3665463.3678820
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