research-article

Human Values and Attitudes towards Vaccination in Social Media

Authors:

Kyriaki Kalimeri,

Mariano G. Beiró,

Alessandra Urbinati,

Andrea Bonanomi,

Alessandro Rosina,

Ciro CattutoAuthors Info & Claims

WWW '19: Companion Proceedings of The 2019 World Wide Web Conference

Pages 248 - 254

https://doi.org/10.1145/3308560.3316489

Published: 13 May 2019 Publication History

Abstract

Psychological, political, cultural, and even societal factors are entangled in the reasoning and decision-making process towards vaccination, rendering vaccine hesitancy a complex issue. Here, administering a series of surveys via a Facebook-hosted application, we study the worldviews of people that “Liked” supportive or vaccine resilient Facebook Pages. In particular, we assess differences in political viewpoints, moral values, personality traits, and general interests, finding that those sceptical about vaccination, appear to trust less the government, are less agreeable, while they are emphasising more on anti-authoritarian values. Exploring the differences in moral narratives as expressed in the linguistic descriptions of the Facebook Pages, we see that pages that defend vaccines prioritise the value of the family while the vaccine hesitancy pages are focusing on the value of freedom. Finally, creating embeddings based on the health-related likes on Facebook Pages, we explore common, latent interests of vaccine-hesitant people, showing a strong preference for natural cures. This exploratory analysis aims at exploring the potentials of a social media platform to act as a sensing tool, providing researchers and policymakers with insights drawn from the digital traces, that can help design communication campaigns that build confidence, based on the values that also appeal to the socio-moral criteria of people.

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Cited By

Preniqi VGhinassi IIve JSaitis CKalimeri K(2024)MoralBERT: A Fine-Tuned Language Model for Capturing Moral Values in Social DiscussionsProceedings of the 2024 International Conference on Information Technology for Social Good10.1145/3677525.3678694(433-442)Online publication date: 4-Sep-2024
https://dl.acm.org/doi/10.1145/3677525.3678694
Chen APark CDarkwa AHolliday RBest M(2024)"We're Not in That Circle of Misinformation": Understanding Community-Based Trusted Messengers Through Cultural Code-SwitchingProceedings of the ACM on Human-Computer Interaction10.1145/36374298:CSCW1(1-36)Online publication date: 26-Apr-2024
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Zhou ZElejalde E(2024)Unveiling the silent majority: stance detection and characterization of passive users on social media using collaborative filtering and graph convolutional networksEPJ Data Science10.1140/epjds/s13688-024-00469-y13:1Online publication date: 4-Apr-2024
https://doi.org/10.1140/epjds/s13688-024-00469-y
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Index Terms

Human Values and Attitudes towards Vaccination in Social Media

Index terms have been assigned to the content through auto-classification.

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WWW '19: Companion Proceedings of The 2019 World Wide Web Conference

May 2019

1331 pages

ISBN:9781450366755

DOI:10.1145/3308560

Editors:
Ling Liu
Georgia Tech, USA
,
Ryen White
Microsoft Research, USA

Copyright © 2019 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 13 May 2019

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May 13 - 17, 2019

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Cited By

Preniqi VGhinassi IIve JSaitis CKalimeri K(2024)MoralBERT: A Fine-Tuned Language Model for Capturing Moral Values in Social DiscussionsProceedings of the 2024 International Conference on Information Technology for Social Good10.1145/3677525.3678694(433-442)Online publication date: 4-Sep-2024
https://dl.acm.org/doi/10.1145/3677525.3678694
Chen APark CDarkwa AHolliday RBest M(2024)"We're Not in That Circle of Misinformation": Understanding Community-Based Trusted Messengers Through Cultural Code-SwitchingProceedings of the ACM on Human-Computer Interaction10.1145/36374298:CSCW1(1-36)Online publication date: 26-Apr-2024
https://dl.acm.org/doi/10.1145/3637429
Zhou ZElejalde E(2024)Unveiling the silent majority: stance detection and characterization of passive users on social media using collaborative filtering and graph convolutional networksEPJ Data Science10.1140/epjds/s13688-024-00469-y13:1Online publication date: 4-Apr-2024
https://doi.org/10.1140/epjds/s13688-024-00469-y
Paoletti GDall’Amico LKalimeri KLenti JMejova YPaolotti DStarnini MTizzani M(2024)Political context of the European vaccine debate on TwitterScientific Reports10.1038/s41598-024-54863-714:1Online publication date: 22-Feb-2024
https://doi.org/10.1038/s41598-024-54863-7
Sun JZhang QYuan KJiang YChen X(2024)A supervised contrastive learning-based model for image emotion classificationWorld Wide Web10.1007/s11280-024-01260-927:3Online publication date: 24-Apr-2024
https://doi.org/10.1007/s11280-024-01260-9
Jenkins KWilliams-Johnson DSun W(2024)Content Analysis of Selective WHO-Affiliated Member Countries’ COVID-19 Vaccination Messages on Twitter Targeting Young AdultsSocial Media, Youth, and the Global South10.1007/978-3-031-41869-3_2(23-42)Online publication date: 2-Mar-2024
https://doi.org/10.1007/978-3-031-41869-3_2
López-Liria RRocamora-Pérez Pde los Ángeles Valverde-Martínez MBenzo-Iglesias M(2023)A MOOC on Promoting Vaccination for Healthcare Professionals in Higher EducationNew Perspectives in Teaching and Learning With ICTs in Global Higher Education Systems10.4018/978-1-6684-8861-4.ch005(73-98)Online publication date: 30-Jun-2023
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Lenti JMejova YKalimeri KPanisson APaolotti DTizzani MStarnini M(2023)Global Misinformation Spillovers in the Vaccination Debate Before and During the COVID-19 Pandemic: Multilingual Twitter StudyJMIR Infodemiology10.2196/447143(e44714)Online publication date: 24-May-2023
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Preniqi VKalimeri KSaitis C(2023)Soundscapes of morality: Linking music preferences and moral values through lyrics and audioPLOS ONE10.1371/journal.pone.029440218:11(e0294402)Online publication date: 29-Nov-2023
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Mittal SDe Choudhury M(2023)Moral Framing of Mental Health Discourse and Its Relationship to Stigma: A Comparison of Social Media and NewsProceedings of the 2023 CHI Conference on Human Factors in Computing Systems10.1145/3544548.3580834(1-19)Online publication date: 19-Apr-2023
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