The rapid spread of online misinformation and its impact on the digital economy
Pages 347 - 355
Abstract
Social media and digital platforms have become increasingly essential for creating successful and sustainable businesses and driving the growth of the digital economy. However, distorted content on digital platforms affects entities and creates confusion for individuals to distinguish whether they get true or false information. The proliferation of false or incorrect information also poses significant threats to the adoption of social media platforms and, hence, affects the digital economy. In this research work, through a Systematic Literature Review (SLR), we explore the misinformation phenomenon and the role of social media and digital platforms and examine the impact of misinformation on the digital economy. We mentioned challenges faced by stakeholders (e.g., policymakers, social media platform managers, journalists, civil society, etc.) while combating online misinformation. Finally, this study offers a set of comprehensive recommendations, including suggestions for stakeholders' policies to tackle misinformation on social media platforms. Through this research work, we anticipate contributing to the ongoing discussions to better understand this societal problem, co-create policy interventions to fight against misinformation, increase consumer trust on social media and digital platforms and protect the digital economy from such potential dangers.
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DOI:10.1145/3614321
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Published: 20 November 2023
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ICEGOV 2023
ICEGOV 2023: 16th International Conference on Theory and Practice of Electronic Governance
September 26 - 29, 2023
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