As mentioned in our related work, numerous qualitative studies have identified four categories of adaptive behaviors (i.e., procurement strategies) to circumvent barriers to food security and nutrition [
45]: institutional, social network, food provisioning, and food consumption strategies [
33,
35,
56,
62]. Our study introduces the role of technology, improving understanding of how those strategies operate within the context of personal, environmental, and food-property-related factors. Here we present findings that address our two research questions: What food procurement planning strategies do residents of food deserts use and what role does technology play in facilitating these strategies? (RQ1), and How can technology improve nutrition security by bolstering those strategies? (RQ2). We confirm prior findings and highlight how participants used technology to facilitate their strategies. We then present findings that counter initial expectations for technology use in COVID-19. We conclude with three distinct shopping archetypes that emerged from the data as an approach to informing design recommendations (RQ2).
4.1 Technology-Inclusive Strategies for Food Access and Nutrition
The strategies that participants used to circumvent barriers such as health concerns, price, time constraints, food preferences, disability, mobility and transportation, and reduced food quality aligned with those mentioned in past work [
45] (i.e., institutional, the use of social networks to overcome barriers like transportation [
19], and various food provisioning and food consumption strategies per Table
5). Thus, we focus this section on the novelty of our findings, highlighting how participants used technology within each of the four categories of adaptive behaviors. Technology played the greatest role in facilitating
food consumption, followed by
food provisioning (i.e., maintaining food supply). Technology did not play a significant role in connecting participants to
social networks to overcome food access barriers, especially amid the pandemic, nor did it significantly support
institutional strategies.4.1.1 Technology-Inclusive Strategies for Food Consumption and Health.
Food consumption strategies included food preparation, finding information about specific foods, and keeping regular items in stock. Food consumption strategies were driven by several factors for our participants. These included their own definitions of health and healthfulness, along with trying to create time efficiencies and monetary resources. Dietary changes aimed at improving health were almost always implemented in response to the onset of medical conditions or other life events and milestones. These turning points included moving away from families of origin, becoming a parent, or having to manage a new health diagnosis for themselves or members of their family. In the first instance, individuals enjoyed more freedom to craft their diet; the latter changes, however, tended to impose constraints. Regardless of the barriers and constraints faced, all participants described having a balanced plate as their definition of health. This signaled awareness of The Dietary Guidelines for Americans recommendations [
48], even if their households could only follow those guidelines to a limited extent. Participants consistently responded that healthful foods were fresh; unprocessed; and low in salt, sugar, and fat. Participants also reported fresh dairy and "lighter meats" (i.e., fish and chicken) as healthy.
Most study participants used social media and search engines as go-to resources for information on food and diet. Of the 33 participants who were interviewed, 22 (66%) reported using technology to support dietary choices, learn about unfamiliar ingredients, or find healthier ways to prepare familiar foods. Several participants also described watching cooking tutorials on YouTube. For Henrietta, YouTube was a place where her sons could expand their culinary skills:
Both of my boys cook a lot, so it helps me out. My 13-year-old... he likes to cook, so they let him get on his computer. When he has his quiet time, he’ll look on there and watch cooking shows, different things like that. My kids’ father is a head chef—a private chef in Atlanta, so food is what we do.... A lot of that he [her son] gets off of the [sic] YouTube, and we watch the cooking show a lot. – P15, Henrietta (in-home visit)
In response to a question about online sources of recipe information, Caitlin also answered that she usually consults Pinterest and YouTube:
"Binging with Babish"—It’s a guy who re-creates meals from like, movies, and TV, and stuff.... We love it. We have his cookbook, and we’ve made stuff from, like—we make Cuban sandwiches, which he’s, like, done before. We watch that a lot more. Like, me and my boyfriend kind of like inspiration from that and we’ll make stuff. And then, in the summer he [her boyfriend] got a smoker. So he’s really big into, like, smoking, like, briskets and stuff. So, making sandwiches with that. And with that, too, he’ll, like, “YouTube” videos on, like, recipes and that kind of stuff. – P8, Caitlin (in-home visit)
Participants who were trying to lose weight, manage a medical condition, or keep health problems at bay made the most intentional use of online search engines and healthy eating apps. For example, Don specifically used social media to lose weight after gastric bypass surgery:
I use YouTube just about every day for really everything, but yeah, food. I go to YouTube because they have a [sic] step-by-step [instructions on] how to prepare the food that I’m looking for. I Google a lot of things. They give me cooking times because a lot of things you can convert to air fryers [sic]. Every now and then I’ll have a potato, but I can’t have the fried potatoes. I can air fry them in a little bit of oil. If I cook them in a pan, I can add a little water to some olive oil and cook them in. So, I’ll just Google "how to cook bariatric potatoes" on YouTube and then someone else who had the surgery—on how she fixes her potatoes—will come on and it’ll give me a recipe. – P5, Don
Don described how YouTube has become a resource for people to tell their recovery and wellness stories after having had surgery, and to learn how to maintain a palatable and healthy diet.
Participants also reported using search engines and social media for other food-preparation goals. For instance, they used these tools to find information on new or unfamiliar ingredients. They also researched how to rinse and store produce, reduce cooking time, and save money spent on groceries (see Table
2 for their most commonly noted search terms). Perhaps not coincidentally, all five individuals who reported using online resources for this purpose were mothers of small or school-age children and teenagers. Participants in this category used Google to search for "easy recipes" or joined social media groups that featured simple and affordable meals. These dishes could often be prepared using devices such as a crock pot or an air fryer. In her interview, Francesca described various social media pages she referred to for meal ideas:
I don’t have a TikTok, but they share it on Facebook or I follow a couple pages on there. I think it’s Campbell’s, and they actually send you recipes to your inbox. So, I’ve gotten a lot of my Thanksgiving and Christmas side dishes from the stuff that they sent me. … I started with a crock pot ’cause that’s, like, the easiest thing. I follow a couple of pages on Facebook. That way you just throw everything in, and it cooks itself. – P20, Francesca
Our participants reported addressing a variety of concerns using technology. Along with attending to diet and health, they used technology to broaden their culinary skills and to account for time considerations and ease of preparation (often relying on time-saving devices like air fryers and crock pots). Our next section presents how they used technology to acquire food, focusing on price as a key driver in decision-making.
4.1.2 Technology Used to Facilitate Food Provisioning.
Food provisioning comprised two subcategories of economizing strategies: searching for and obtaining food, which we refer to as "foraging"; and acquiring one type of food instead of another, which we refer to as "substitution." Foraging entailed visiting multiple locations at specific times to maximize benefits and building meals and menus based on foods acquired either free or at a discount. Substitutions entailed substituting cheaper brands for the same item, or different food items within the same category. Given that participants generally considered healthy food to be more expensive, they maximized their dollars by prioritizing satiety over healthfulness when shopping.
Foraging helped participants economize by maximizing benefits across multiple geographic locations. For example, participants often traveled long distances to buy in bulk or to purchase discounted items. In addition, they optimized food procurement across various local food sources. The retailers and organizations they frequented often met multiple needs (e.g., economizing through participation in loyalty points programs, which were electronically accumulated over time). These needs often included convenience, preference, and quality.
So, I go to Kroger’s and then whatever they have on sale, that’s what I buy. So then, I get points for gas.... Then Aldi’s is pretty cheap. I did just start shopping there, so we do a lot of stuff there. Then Meijer’s I have mPerks. So, once I spend a certain amount of money, um, I actually get like $5 or $7 off towards my next purchase. And they have, like, different rewards that you can meet, and they have coupons that you click. – P20, Francesca
A time element of foraging included planning shopping trips around when supplemental benefits like SNAP would be available. Not planning a shopping trip at the beginning of the month meant that others would quickly claim needed items on store shelves. Participants would then have to wait until the items were restocked later in the month.
Participants also spoke of needing to use (sometimes scant) SNAP or WIC benefits and food pantries to cover staples and regular necessities, leaving what discretionary income they had to fill in the gaps. As Francesca also noted during our conversation, planning a meal around discounted turkey sausage meant looking to the Internet for ingredients to complement an unfamiliar item.
Another strategy, often used alongside foraging, was to maximize budgets by making point-of-purchase substitutions to an intended selection. Participants who compiled shopping lists—either beforehand or mentally—often used these lists as points of departure rather than fixed selections. Shoppers often had a particular product in mind when entering the store (e.g., chicken breast or black beans) to add to inventory or for a planned recipe. However, ongoing sales often compelled them to substitute either different brands or items within the same category once in the store. When asked about the topic, Bob recounted the following:
If I see that the pork tenderloins are on sale that week, I will forgo the chicken breasts or something like that to get two—two of the tenderloins, which are cheap. – P14, Bob
Numerous participants used technology to find information like sales or alternative product brands and substitutions to maximize savings. Shoppers expect and depend on these substitutions and closely scan product selections to find them. In some cases, participants suggested their preferences for in-store shopping were related to the ease of making these quick substitutions at the point of purchase. In such instances, technology was generally not used for, or did not facilitate, such substitutions.
4.1.3 Technology, Social Networks and Food Access amid the COVID-19 Pandemic.
Participants in our sample demonstrated robust use of social network strategies to share food-related information and overcome food-access barriers. These included sharing recipes, highlighting sales and deals, sharing extra food with others, and overcoming transportation barriers through carpooling. Technology use was more prevalent in the context of information-sharing than in overcoming physical barriers to food access. As Julisa noted:
I’m on the little [Facebook] group... I show my meals that I cook, and I get a lot of people ask me how I cook it, and I get a lot of likes on it too ’cause I share my pictures on Facebook when I be cooking. – P23, Julisa
Other participants, such as Hala, used WhatsApp both to share recipes and to coordinate running errands:
This, uh, this [is] rice [showing us a picture of the dish], and... my sister-in-law use [sic] it, and she said it’s good. She send me the picture and... she saves it to my chat.... she cook [sic] sometimes and my kids eat in her home, and they like it.... When I asked her, she said those were there the leftovers. I never made it, so she sent me a picture. – P28, Hala (in-home visit)
Later, Hala showed us previous chats where she and her daughter had taken stock of their kitchen inventory. They had communicated back and forth to compile a shopping list while she was preparing to go out.
Despite how COVID-19 exacerbated physical barriers to food access, online ordering and delivery did not become more prevalent among those in our sample. Rather, three of the four participants who lacked vehicle access continued getting rides from friends or family to shop in person. The one exception to this rule was Valerie, who had limited physical mobility in addition to not having a vehicle. For her, both online ordering and rides from her daughter or caregiver helped her buy groceries.
Um, when I do need groceries, my caregiver—either her and I... I’ll have it already on the computer and just go pick it up... She gets here at 10 in the morning, and she has to leave at 1:30... I think it’s 30 or 35 dollars [minimum order]... to have it delivered, like, here, to the apartment. – P32, Valerie (in-home visit)
Valerie mentioned using online ordering to save time for her caregiver, though the trade-off was having to spend $30–35 each time she ordered to avoid paying the $7 delivery fee.
The trend with social network strategies and food access during COVID-19 was that technology was selectively used in certain strategies but not others. For instance, people continued sharing food and recipe information online when in-person contact was reduced. In contrast, social network strategies like carpooling or ride-sharing were not typically replaced by online ordering, even though that was an option.
4.1.4 Technology Used to Support Institutional Strategies.
We found limited evidence of technology being used to support institutional strategies. Confirming prior work, our participants used institutional strategies in the space of food access and nutrition. However, those institutions were not treated with equal authority, and only one institution offered regular engagement through technology. As stated, some participants passively referenced the USDA Dietary Guidelines for Americans when asked to describe what it meant to have a "balanced plate" [
48]. Other participants—particularly mothers of small children—made much more intentional use of the classes and nutrition information available through the federal WIC program. They did so by utilizing both online and in-person venues for learning and communication.
In our sample, five of our 33 participants had past or current involvement with WIC. One expressed interest in participating but could not because of her work schedule. The main form of technology use for WIC was accessing federal benefits online. As Caitlin explained, the WIC app provides a list of items that are covered by program funds:
I get the same things over and over, because I know that they’re WIC approved cereal—like, Chex Mix.... I have the most... like, the healthy options, and... on their app, you can actually scan the barcode. They’ll tell you if it’s, like, approved or not, which is nice. – P8, Caitlin (in-home visit)
Despite the convenience of being able to plan purchases using WIC in advance, the list tended to be repetitive. Another drawback to the WIC app was that it only provided a list of benefit-approved items but did not indicate what stores had those items in stock. Finally, participants could not use WIC benefits to pay for online orders or delivery fees. Another feature of the WIC program was online or in-person nutrition education. Caitlin chose to take classes online via the app, and other WIC participants took part in in-person learning. For Mariela, technology provided ways to keep in touch despite physical distance, or to circumvent COVID restrictions on face-to-face interaction:
When I was pregnant with my second child, I took [WIC] classes on nutrition. A lady would come and teach us how to make things like brown rice, grilled meat, vegetables. It was good. But they got rid of it all because of the pandemic. They would also teach us about portions, all of that. It was really good, but they ended it.... They were online... I was signed up for some, but they cancelled them.... A lot of the moms left to live near Chicago or Michigan. I have a lot of friends [through WIC], but we talk through Facebook messenger. I have two friends here...their kids are the same age of my youngest son. The two boys are the same age. We took classes on diapers, about nutrition, how to take care of a baby. It was really nice. We just talk on Facebook. We used to see each other a lot. But now with the pandemic, we don’t see each other. – P6, Mariela (in-home visit)
Among the institutional strategies utilized for food access and nutrition, those associated with the WIC program were the most varied and the most technology-inclusive. Whereas the USDA dietary guidelines served as a benchmark for how people passively thought about health, young mothers actively referenced WIC and its program instructors as a source of health knowledge during the early stages of child-rearing. Notwithstanding the limited advantage gained by using the WIC app to plan shopping trips, program participants still used available technology to acquire food items and to maintain relationships with people from their nutrition classes.
4.2 Planning Strategies—Three Salient Archetypes
Section
4.1 presented our participants’ strategies, behaviors, and shopping tendencies from a more general perspective. This section presents a set of archetypes or heuristics to describe participants’ central tendencies. These archetypes, described in Table
3, help to visualize motivations and constraints and inform design recommendations. Many logistical barriers, and the ways our participants worked around them, informed our archetypes. As an indirect result, these categories were associated with temporality, or how much time participants had available in their schedules. Most of our participants exhibited behaviors from more than one shopper category; however, most shoppers also leaned toward one style. Table
3 records the total number of participants in each category according to their dominant style. We include Table
4 to show that archetypes used technology across the board and in many ways. However, we focus here on participants’ shopping strategies to better understand how technology might better support their motivations and planning strategies overall.
4.2.1 Inventory Shopper.
The inventory shopper was our most popular shopper category, and 52% of our participants fell into this group. Inventory shoppers “took stock” of their existing products from their pantries and/or refrigerators and created a list based on what they were missing. Inventory shoppers adhered to a standard set of items given their constraints. This approach enabled children to adapt to a standard menu and was great for expectation setting. Inventory shopping also lent itself to saving time. Thus, inventory shoppers primarily consisted of single parents and those managing significant time constraints such as childcare and work priorities. Inventory shoppers prepared their shopping based on items they already had or that were missing from their pantries. In response to a question about how she planned before going shopping, Mariela stated:
When I see what I’m missing, I grab a pencil and paper and note down what’s not there, like onions, rice, beans, or bread, like that, for the kids. Or milk, all of that I write down on the list. And then when I go to the store..., I get what I’m missing at home. – P6, Mariela
Inventory shoppers were generally amenable to making lists.
Three participants made lists based on pantry stocks, but their shopping practices reflected varying degrees of constraint. Those who had time available leaned toward planning. However, they and their more time-constrained counterparts recognized the advantages of inventory shopping when saving time, money, and space. The following section turns attention to participants who planned their menus as a preferred strategy, considering factors that influenced their behavior.
4.2.2 Menu Planner.
Among our participants, 39% were menu planners, the second largest group of shoppers. Menu shoppers used menu planning and lists as a concerted strategy to organize their trips. These shoppers had more time for planning and organizing their menus. They were either older than our average-age participants or young and partnered. They also did not have young children and were regimented shoppers. Rather than letting their pantry or refrigerator stocks drive the construction of their lists, as was the case for most of the inventory shoppers (e.g., based on what staples or produce items were running out), menu planners determined what meals they or their family members were going to eat before going shopping and developed their lists of ingredients based on that menu.
For some menu planners, having additional household support (e.g., a partner to help with childcare) alleviated the time burdens that single parents faced, allowing them to think through weekly menu planning. For instance, Aliyah and Cristina stayed at home full-time with their children and had spouses who brought in enough income to support regular menu planning.
It’s been a little bit off lately, but normally I would either think of specific recipes first that I want to do and I would try and get at least three or four dinners planned out, and then I would put all that in the list. Um, if I don’t do recipes, then I would just look in my kitchen and see what I should replenish, and then we would. I would clip my coupons before going to the store. Maybe a day or two beforehand. It’s usually a three-day planning period for me. – P1, Aliyah
I make the menu for seven days. I make a list of everything we’re going to eat and then I look from there at what I’m going to need... I use whatever is left over and make it into something different. – P7, Cristina
Alternatively, members of this category were older or did not have children living at home. For older adults who were not taking care of young children, developing a menu to build a list was driven less by concerted effort. Rather, adults in this category seemed to have solidified their diets to the point where weekly shopping and meal planning were rote.
In cases where an older adult managed a health condition, participants planned menus that would include substitutions and alternatives to their usual go-to foods. For instance, Elizabeth described how she started to monitor sodium intake to manage high blood pressure and followed her doctor’s advice of eating frozen rather than canned vegetables.
Participants in this shopper category either had the luxury of time and some freedom from pressing demands, or they might have gained more time because they were so organized. Either way, having a steady income that was generated by at least one member of the household appeared to separate both the inventory and the menu planners from the third category of adaptive shoppers.
4.2.3 Adaptive Shopper.
The adaptive shopper was our last shopper category, and 9% of our participants fell into this group. Money primarily constrained adaptive shoppers and drove their shopping. Adaptive shoppers were between jobs and were primarily employed in the service industry (i.e., local hospitality industry). Because our study took place during the COVID-19 pandemic, these participants’ shopping behaviors and meal preparation were disproportionately impacted by the increased prices and limited supplies. Thus, these shoppers primarily made decisions based on what foods were on sale and available at discount shops.
Some participants, such as Henrietta, relied heavily on discount stores in their area and the discounts they provided:
It just depends. I might go to Walmart. I might go to Lowery’s. It just depends.... Discounts is just the thing.... It depends on how much money I have in my pocket.... It depends on the discounts that they provide. Like Kroger’s has 10 for 10, depending on how much money I have, and depending on what I’m eating, Walmart might have it, and Kroger’s might not have it, so I might just go there instead. – P15, Henrietta (in-home visit)
While technology did not drive many of the behaviors of the other two archetypes, we did see how technology applications’ sales advertisements helped adaptive shoppers save money:
When I shop, I really just buy stuff that’s on sale, and then... that’s what I use to make [meals].... I have the Kroger’s app on my phone. I have the Meijer’s app on my phone. So, I clip coupons from both of those, so I get rewards. Um, so, I buy strictly on sale, or if I have a coupon for it sometimes, I’ll pay full price if it’s something, like, I use regularly. – P20, Francesca
We see from the quote how Francesca also benefited from the digital coupon applications available at some food store chains.