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Evidence of Demographic rather than Ideological Segregation in News Discussion on Reddit

Published: 30 April 2023 Publication History

Abstract

We evaluate homophily and heterophily among ideological and demographic groups in a typical opinion formation context: online discussions of current news. We analyze user interactions across five years in the r/news community on Reddit, one of the most visited websites in the United States. Then, we estimate demographic and ideological attributes of these users. Thanks to a comparison with a carefully-crafted network null model, we establish which pairs of attributes foster interactions and which ones inhibit them.
Individuals prefer to engage with the opposite ideological side, which contradicts the echo chamber narrative. Instead, demographic groups are homophilic, as individuals tend to interact within their own group—even in an online setting where such attributes are not directly observable. In particular, we observe age and income segregation consistently across years: users tend to avoid interactions when belonging to different groups. These results persist after controlling for the degree of interest by each demographic group in different news topics. Our findings align with the theory that affective polarization—the difficulty in socializing across political boundaries—is more connected with an increasingly divided society, rather than ideological echo chambers on social media. We publicly release our anonymized data set and all the code to reproduce our results.1

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  • (2024)Likelihood-Based Methods Improve Parameter Estimation in Opinion Dynamics ModelsProceedings of the 17th ACM International Conference on Web Search and Data Mining10.1145/3616855.3635785(350-359)Online publication date: 4-Mar-2024
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  • (2024)Differences in access to privacy information can partly explain digital inequalities in privacy literacy and self-efficacyBehaviour & Information Technology10.1080/0144929X.2024.2349183(1-16)Online publication date: 3-May-2024
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cover image ACM Conferences
WWW '23: Proceedings of the ACM Web Conference 2023
April 2023
4293 pages
ISBN:9781450394161
DOI:10.1145/3543507
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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Published: 30 April 2023

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Author Tags

  1. Homophily
  2. News
  3. Polarization
  4. Reddit
  5. Socio-demographic factors

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WWW '23: The ACM Web Conference 2023
April 30 - May 4, 2023
TX, Austin, USA

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View all
  • (2024)Likelihood-Based Methods Improve Parameter Estimation in Opinion Dynamics ModelsProceedings of the 17th ACM International Conference on Web Search and Data Mining10.1145/3616855.3635785(350-359)Online publication date: 4-Mar-2024
  • (2024)Navigating Multidimensional Ideologies with Reddit's Political Compass: Economic Conflict and Social AffinityProceedings of the ACM Web Conference 202410.1145/3589334.3645606(2582-2593)Online publication date: 13-May-2024
  • (2024)Differences in access to privacy information can partly explain digital inequalities in privacy literacy and self-efficacyBehaviour & Information Technology10.1080/0144929X.2024.2349183(1-16)Online publication date: 3-May-2024
  • (2023)Interacting innovation processesScientific Reports10.1038/s41598-023-43967-113:1Online publication date: 11-Oct-2023

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