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The Future Supermarket: A Case Study of Ethnographic Experiential Futures

Published: 26 October 2020 Publication History

Abstract

Ethnographic Experiential Futures (EXF) is an approach to foresight that aims to increase the accessibility, variety and depth of images of the future for design. In this paper, we present a EXF-based case study imagining the future supermarket. Rooted in already-existing images of future supermarkets, we propose that the future supermarket experience is autonomous, efficient, informed, local and personal. Based on the idea of four "generic futures" we illustrate each of these categories with a set of scenarios in a variety of experiential forms. These were exhibited first in an open exhibition and second in a closed exhibition for experts. To close, we offer reflections on the use of Ethnographic Experiential Futures in the form of a set of questions to inspire future research.

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    NordiCHI '20: Proceedings of the 11th Nordic Conference on Human-Computer Interaction: Shaping Experiences, Shaping Society
    October 2020
    1177 pages
    ISBN:9781450375795
    DOI:10.1145/3419249
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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    Publication History

    Published: 26 October 2020

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    Author Tags

    1. Ethnographic Experiential Futures
    2. Exhibition
    3. Futures
    4. Interaction Design, Design Research
    5. Scenarios

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    • Research-article
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    • Refereed limited

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    NordiCHI '20
    NordiCHI '20: Shaping Experiences, Shaping Society
    October 25 - 29, 2020
    Tallinn, Estonia

    Acceptance Rates

    NordiCHI '20 Paper Acceptance Rate 89 of 399 submissions, 22%;
    Overall Acceptance Rate 379 of 1,572 submissions, 24%

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    • (2023)The Futures of Hybrid Work - Participatory Futuring in PracticeCompanion Proceedings of the 2023 ACM International Conference on Supporting Group Work10.1145/3565967.3571753(48-50)Online publication date: 8-Jan-2023
    • (2023)Design Fiction in a Corporate Setting – a Case StudyProceedings of the 2023 ACM Designing Interactive Systems Conference10.1145/3563657.3596126(2093-2108)Online publication date: 10-Jul-2023
    • (2023)Fabulation as an Approach for Design FuturingProceedings of the 2023 ACM Designing Interactive Systems Conference10.1145/3563657.3596097(1693-1709)Online publication date: 10-Jul-2023
    • (2022)Letters from the Future: Exploring Ethical Dilemmas in the Design of Social AgentsProceedings of the 2022 CHI Conference on Human Factors in Computing Systems10.1145/3491102.3517536(1-13)Online publication date: 29-Apr-2022
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    • (2022)Co-designing Prototypes for User Experience and Engagement in AutomationHuman Work Interaction Design. Artificial Intelligence and Designing for a Positive Work Experience in a Low Desire Society10.1007/978-3-031-02904-2_8(158-177)Online publication date: 1-Apr-2022
    • (2021)Persona’s Role in the Design of Future Technologies by Academics and PractitionersHuman-Computer-Interaction – INTERACT 202110.1007/978-3-030-85607-6_58(462-466)Online publication date: 27-Aug-2021

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