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HexArcade: Predicting Hexad User Types By Using Gameful Applications

Published: 03 November 2020 Publication History

Abstract

Personalization is essential for gameful systems. Past research showed that the Hexad user types model is particularly suitable for personalizing user experiences. The validated Hexad user types questionnaire is an effective tool for scientific purposes. However, it is less suitable in practice for personalizing gameful applications, because filling out a questionnaire potentially affects a person's gameful experience and immersion within an interactive system negatively. Furthermore, studies investigating correlations between Hexad user types and preferences for gamification elements were survey-based (i.e.,not based on user behaviour). In this paper, we improve upon both these aspects. In a user study (N=147), we show that gameful applications can be used to predict Hexad user types and that the interaction behaviour with gamification elements corresponds to a users' Hexad type. Ultimately, participants perceived our gameful applications as more enjoyable and immersive than filling out the Hexad questionnaire.

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    cover image ACM Conferences
    CHI PLAY '20: Proceedings of the Annual Symposium on Computer-Human Interaction in Play
    November 2020
    621 pages
    ISBN:9781450380744
    DOI:10.1145/3410404
    This work is licensed under a Creative Commons Attribution International 4.0 License.

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    Published: 03 November 2020

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    Author Tags

    1. gamification
    2. hexad
    3. personalization
    4. prediction

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