How to do experiments (extended advertisement)
Abstract
References
Index Terms
- How to do experiments (extended advertisement)
Recommendations
Research on the Advertisement Effect of Push Type Mobile Advertisement
COINFO '09: Proceedings of the 2009 Fourth International Conference on Cooperation and Promotion of Information Resources in Science and TechnologyDue to the development in mobile telecommunication, mobile advertisements using mobile telecommunication devices are drawing the attention as the new advertisement mean, following the internet advertisement, and the market size of the mobile ...
Online advertisement service pricing and an option contract
For the Internet advertisement market, we consider a contract problem between advertisers and publishers. Among several ways of pricing online advertisements, the methods based on cost-per-impression (CPM) and cost-per-click (CPC) are the two most ...
Comments
Please enable JavaScript to view thecomments powered by Disqus.Information & Contributors
Information
Published In

Publisher
Association for Computing Machinery
New York, NY, United States
Publication History
Check for updates
Qualifiers
- Article
Contributors
Other Metrics
Bibliometrics & Citations
Bibliometrics
Article Metrics
- 0Total Citations
- 132Total Downloads
- Downloads (Last 12 months)47
- Downloads (Last 6 weeks)11
Other Metrics
Citations
View Options
Login options
Check if you have access through your login credentials or your institution to get full access on this article.
Sign in