research-article

Web analytics and metrics: a survey

Authors:

Lakhwinder Kumar,

Ramandeep KaurAuthors Info & Claims

ICACCI '12: Proceedings of the International Conference on Advances in Computing, Communications and Informatics

Pages 966 - 971

https://doi.org/10.1145/2345396.2345552

Published: 03 August 2012 Publication History

Abstract

This is a survey paper which gives some different types of Web Analytics metrics and how the data is collected related to these metrics. As we know with the increasing need to meet customer preferences and to understand customer behavior, Web Analytics plays an important role to approach and fulfill the needs. The aim of the study is to contribute to the existing work by providing some of the key factors of change in the context of Web Analytics implementation and transition towards a data-driven analytics culture. Web Analytics has become a very important component of many web based system environment and helps in taking business decisions. This paper describes the process of Web Analytics, also the importance and the workings of summary for analytics. For the evaluation of web sites many tools and metrics are available. Basically these metrics are derived from the kind of response of the website users that tells the success of the website. Here we studied the information collected and the analysis done by various authors related to this collection. This paper will hopefully encourage a discussion and further study of Web Analytics.

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Cited By

Almatrafi AAlharbi Z(2023)The Impact of Web Analytics Tools on the Performance of Small and Medium EnterprisesEngineering, Technology & Applied Science Research10.48084/etasr.626113:5(11753-11762)Online publication date: 13-Oct-2023
https://doi.org/10.48084/etasr.6261
Gani MFaroque A(2021)Digital MarketingCross-Border E-Commerce Marketing and Management10.4018/978-1-7998-5823-2.ch008(172-202)Online publication date: 2021
https://doi.org/10.4018/978-1-7998-5823-2.ch008
Kirsh I(2021)Word-Copying on a Website as a Word Complexity Indicator and the Relation to Web Users’ Preferred LanguagesProceedings of the Asian CHI Symposium 202110.1145/3429360.3468172(16-20)Online publication date: 8-May-2021
https://dl.acm.org/doi/10.1145/3429360.3468172
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Published In

cover image ACM Other conferences

ICACCI '12: Proceedings of the International Conference on Advances in Computing, Communications and Informatics

August 2012

1307 pages

ISBN:9781450311960

DOI:10.1145/2345396

Editors:
Sabu M. Thampi,
El-Sayed El-Afry,
Javier Aguiar,
General Chairs:
K. Gopalan
Purdue University Calumet
,
Sabu M. Thampi
Indian Institute of Information Technology and Management - Kerala, India

Copyright © 2012 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 03 August 2012

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ICACCI '12: 2012 International Conference on Advances in Computing, Communications and Informatics

August 3 - 5, 2012

Chennai, India

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Cited By

Almatrafi AAlharbi Z(2023)The Impact of Web Analytics Tools on the Performance of Small and Medium EnterprisesEngineering, Technology & Applied Science Research10.48084/etasr.626113:5(11753-11762)Online publication date: 13-Oct-2023
https://doi.org/10.48084/etasr.6261
Gani MFaroque A(2021)Digital MarketingCross-Border E-Commerce Marketing and Management10.4018/978-1-7998-5823-2.ch008(172-202)Online publication date: 2021
https://doi.org/10.4018/978-1-7998-5823-2.ch008
Kirsh I(2021)Word-Copying on a Website as a Word Complexity Indicator and the Relation to Web Users’ Preferred LanguagesProceedings of the Asian CHI Symposium 202110.1145/3429360.3468172(16-20)Online publication date: 8-May-2021
https://dl.acm.org/doi/10.1145/3429360.3468172
Trabelsi MSuire CMorcos JChampagnat R(2021)A New Methodology to Bring Out Typical Users Interactions in Digital Libraries2021 ACM/IEEE Joint Conference on Digital Libraries (JCDL)10.1109/JCDL52503.2021.00013(11-20)Online publication date: Sep-2021
https://doi.org/10.1109/JCDL52503.2021.00013
Kumar VOgunmola G(2020)Web Analytics for Knowledge CreationInternational Journal of Cyber Behavior, Psychology and Learning10.4018/IJCBPL.202001010110:1(1-14)Online publication date: 1-Jan-2020
https://dl.acm.org/doi/10.4018/IJCBPL.2020010101
Pellizon LChoma Jda Silva TGuerra EZaina L(2017)Software Analytics for Web Usability: A Systematic MappingComputational Science and Its Applications – ICCSA 201710.1007/978-3-319-62407-5_17(246-261)Online publication date: 15-Jul-2017
https://doi.org/10.1007/978-3-319-62407-5_17
Brown ALush BJansen B(2016)Pixel efficiency analysisProceedings of the 79th ASIS&T Annual Meeting: Creating Knowledge, Enhancing Lives through Information & Technology10.5555/3017447.3017487(1-10)Online publication date: 14-Oct-2016
https://dl.acm.org/doi/10.5555/3017447.3017487
Garcia JPaiva A(2016)Maintaining Requirements Using Web Usage DataProcedia Computer Science10.1016/j.procs.2016.09.204100(626-633)Online publication date: 2016
https://doi.org/10.1016/j.procs.2016.09.204
Garcia JPaiva A(2016)An Automated Approach for Requirements Specification MaintenanceNew Advances in Information Systems and Technologies10.1007/978-3-319-31232-3_78(827-833)Online publication date: 2-Mar-2016
https://doi.org/10.1007/978-3-319-31232-3_78
Brown ALush BJansen B(2016)Pixel efficiency analysis: A quantitative web analytics approachProceedings of the Association for Information Science and Technology10.1002/pra2.2016.1450530104053:1(1-10)Online publication date: 27-Dec-2016
https://doi.org/10.1002/pra2.2016.14505301040
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