research-article

Citywide management of media facades: case study of Seoul City

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Seung Ji LeeAuthors Info & Claims

MAB '16: Proceedings of the 3rd Media Architecture Biennale Conference

Article No.: 11, Pages 1 - 4

https://doi.org/10.1145/2946803.2946814

Published: 01 June 2016 Publication History

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Abstract

Due to the evolution of LED lighting and information technology, the application of media facades has expanded rapidly. Despite the positive aspects of media facades, the growth of them can cause light pollution and add to the confusion of the city. This study analyzes the Seoul case which implements citywide management with a master plan for media facades. Through this, the study aims to investigate the meaning of citywide management of media facades installed on individual buildings. Firstly, it investigates the conditions of media facades in Seoul City. The identified problems prove the necessity of the citywide management for media facades. Secondly, it analyzed the progress of media facades regulation of Seoul City. Management target has changed from the indiscreet installation for the individual media facades to further inducing the attractive media facade for overall Seoul City. For this, the 'Seoul Media Facade Management MasterPlan' was drafted to establish citywide management by the Seoul government. Thirdly, it analyzed the MasterPlan. The management tools in the MasterPlan are classified into regional management, elemental management, and specialization plans, each having detailed approaches. Finally, the study discussed the meaning of citywide management in the aspect that media facades are the cultural asset to the city, that the regional differentiation is adopted, and that the continuous maintenance for both of the hardware and content) is important. Media facades utilizing the facade of buildings are recognized as an element of urban landscapes securing the publicness, contributing to the vitalization of the area, and finally providing pleasure to the citizens.

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Cited By

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Tang SXiao RCai X(2024)Media façades research agenda: a bibliometric analysis from 2003 to 2022Architectural Science Review10.1080/00038628.2024.230588667:5(371-386)Online publication date: 22-Jan-2024
https://doi.org/10.1080/00038628.2024.2305886
Tong JYao XLau ECheung WHo KNg VLau A(2023)Light pollution impact assessment in Hong Kong: Multi-dimensional measurement and spatial numerical modelling on integrated light sources in the neighbourhood levelEnergy & Environment10.1177/0958305X221146942(0958305X2211469)Online publication date: 23-Jan-2023
https://doi.org/10.1177/0958305X221146942
Rhein C(2023)From Media Facades to Facade Media: A Re-Conceptualization from a Perspective of Media and Communication StudiesProceedings of the 6th Media Architecture Biennale Conference10.1145/3627611.3627619(81-89)Online publication date: 14-Jun-2023
https://dl.acm.org/doi/10.1145/3627611.3627619
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Index Terms

Citywide management of media facades: case study of Seoul City
1. Social and professional topics
  1. Professional topics
    1. Management of computing and information systems

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Information

Published In

MAB '16: Proceedings of the 3rd Media Architecture Biennale Conference

June 2016

84 pages

ISBN:9781450347495

DOI:10.1145/2946803

Conference Chairs:
Martin Tomitsch,
Matthias Hank Haeusler,
Program Chairs:
Peter Dalsgaard,
Ava Fatah gen Schieck

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 01 June 2016

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MAB '16

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University of Sydney
MAI

MAB '16: Media Architecture Biennale 2016

June 1 - 4, 2016

Sydney, Australia

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Overall Acceptance Rate 27 of 68 submissions, 40%

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Cited By

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Tang SXiao RCai X(2024)Media façades research agenda: a bibliometric analysis from 2003 to 2022Architectural Science Review10.1080/00038628.2024.230588667:5(371-386)Online publication date: 22-Jan-2024
https://doi.org/10.1080/00038628.2024.2305886
Tong JYao XLau ECheung WHo KNg VLau A(2023)Light pollution impact assessment in Hong Kong: Multi-dimensional measurement and spatial numerical modelling on integrated light sources in the neighbourhood levelEnergy & Environment10.1177/0958305X221146942(0958305X2211469)Online publication date: 23-Jan-2023
https://doi.org/10.1177/0958305X221146942
Rhein C(2023)From Media Facades to Facade Media: A Re-Conceptualization from a Perspective of Media and Communication StudiesProceedings of the 6th Media Architecture Biennale Conference10.1145/3627611.3627619(81-89)Online publication date: 14-Jun-2023
https://dl.acm.org/doi/10.1145/3627611.3627619
Schielke TMa L(2021)Media scapes in ChinaProceedings of the 5th Media Architecture Biennale Conference10.1145/3469410.3469436(221-226)Online publication date: 28-Jun-2021
https://dl.acm.org/doi/10.1145/3469410.3469436
Economidou E(2021)Moving Walls and Talking Floors: Design Considerations on Magical Media Architecture ExperiencesProceedings of the 5th Media Architecture Biennale Conference10.1145/3469410.3469431(194-199)Online publication date: 28-Jun-2021
https://dl.acm.org/doi/10.1145/3469410.3469431
McArthur IFatah gen. Schieck AColangelo DZhigang C(2018)Mapping Chongqing's Urban Media EcologyProceedings of the 4th Media Architecture Biennale Conference10.1145/3284389.3284393(1-10)Online publication date: 13-Nov-2018
https://dl.acm.org/doi/10.1145/3284389.3284393
Tong JLAU EHUI MKWONG EWHITE MLAU A(undefined)Light Pollution Spatial Impact Assessment in Hong Kong: Measurement and Numerical Modelling on Commercial Lights at Street LevelSSRN Electronic Journal10.2139/ssrn.4056854
https://doi.org/10.2139/ssrn.4056854

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Media Façades: When Buildings Perform

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