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General Threshold Model for Social Cascades: Analysis and Simulations

Authors:

Golnaz Ghasemiesfeh,

Grant Schoenebeck,

Fang-Yi YuAuthors Info & Claims

EC '16: Proceedings of the 2016 ACM Conference on Economics and Computation

Pages 617 - 634

https://doi.org/10.1145/2940716.2940778

Published: 21 July 2016 Publication History

Abstract

Social behaviors and choices spread through interactions and may lead to a cascading behavior. Understanding how such social cascades spread in a network is crucial for many applications ranging from viral marketing to political campaigns. The behavior of cascade depends crucially on the model of cascade or social influence and the topological structure of the social network.

In this paper we study the general threshold model of cascades which are parameterized by a distribution over the natural numbers, in which the collective influence from infected neighbors, once beyond the threshold of an individual u, will trigger the infection of u. By varying the choice of the distribution, the general threshold model can model cascades with and without the submodular property. In fact, the general threshold model captures many previously studied cascade models as special cases, including the independent cascade model, the linear threshold model, and k-complex contagions.

We provide both analytical and experimental results for how cascades from a general threshold model spread in a general growing network model, which contains preferential attachment models as special cases. We show that if we choose the initial seeds as the early arriving nodes, the contagion can spread to a good fraction of the network and this fraction crucially depends on the fixed points of a function derived only from the specified distribution. We also show, using a coauthorship network derived from DBLP databases and the Stanford web network, that our theoretical results can be used to predict the infection rate up to a decent degree of accuracy, while the configuration model does the job poorly.

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Cited By

Chen HWilder BQiu WAn BRice ETambe MElkind E(2023)Complex contagion influence maximizationProceedings of the Thirty-Second International Joint Conference on Artificial Intelligence10.24963/ijcai.2023/614(5531-5540)Online publication date: 19-Aug-2023
https://dl.acm.org/doi/10.24963/ijcai.2023/614
Dansu ESeno H(2023)A rejoinder model for the population dynamics of the spread of two interacting pieces of informationAfrika Matematika10.1007/s13370-023-01134-935:1Online publication date: 24-Nov-2023
https://doi.org/10.1007/s13370-023-01134-9
DANSU ESENO H(2022)A Mathematical Model for the Dynamics of Information Spread under the Effect of Social ResponseInterdisciplinary Information Sciences10.4036/iis.2022.R.0328:1(75-93)Online publication date: 2022
https://doi.org/10.4036/iis.2022.R.03
Show More Cited By

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General Threshold Model for Social Cascades: Analysis and Simulations

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Published In

cover image ACM Conferences

EC '16: Proceedings of the 2016 ACM Conference on Economics and Computation

July 2016

874 pages

ISBN:9781450339360

DOI:10.1145/2940716

General Chair:
Vincent Conitzer
Duke University, USA
,
Program Chairs:
Dirk Bergemann
Yale University, USA
,
Yiling Chen
Harvard University, USA

Copyright © 2016 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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SIGecom: Special Interest Group on Economics and Computation

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New York, NY, United States

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Published: 21 July 2016

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EC '16: ACM Conference on Economics and Computation

July 24 - 28, 2016

Maastricht, The Netherlands

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EC '16 Paper Acceptance Rate 80 of 242 submissions, 33%;

Overall Acceptance Rate 664 of 2,389 submissions, 28%

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Cited By

Chen HWilder BQiu WAn BRice ETambe MElkind E(2023)Complex contagion influence maximizationProceedings of the Thirty-Second International Joint Conference on Artificial Intelligence10.24963/ijcai.2023/614(5531-5540)Online publication date: 19-Aug-2023
https://dl.acm.org/doi/10.24963/ijcai.2023/614
Dansu ESeno H(2023)A rejoinder model for the population dynamics of the spread of two interacting pieces of informationAfrika Matematika10.1007/s13370-023-01134-935:1Online publication date: 24-Nov-2023
https://doi.org/10.1007/s13370-023-01134-9
DANSU ESENO H(2022)A Mathematical Model for the Dynamics of Information Spread under the Effect of Social ResponseInterdisciplinary Information Sciences10.4036/iis.2022.R.0328:1(75-93)Online publication date: 2022
https://doi.org/10.4036/iis.2022.R.03
Rezaei AGao J(2019)On Privacy of Socially Contagious Attributes2019 IEEE International Conference on Data Mining (ICDM)10.1109/ICDM.2019.00163(1294-1299)Online publication date: Nov-2019
https://doi.org/10.1109/ICDM.2019.00163
Képes TGaskó NLung RSuciu M(2019)Influence Maximization and Extremal OptimizationHybrid Artificial Intelligent Systems10.1007/978-3-030-29859-3_36(416-427)Online publication date: 4-Sep-2019
https://dl.acm.org/doi/10.1007/978-3-030-29859-3_36
Li QChen WSun XZhang J(2017)Influence maximization with ε-almost submodular threshold functionsProceedings of the 31st International Conference on Neural Information Processing Systems10.5555/3294996.3295137(3804-3814)Online publication date: 4-Dec-2017
https://dl.acm.org/doi/10.5555/3294996.3295137
Gao JSchoenebeck GYu F(2017)Cascades and Myopic Routing in Nonhomogeneous Kleinberg’s Small World ModelWeb and Internet Economics10.1007/978-3-319-71924-5_27(383-394)Online publication date: 25-Nov-2017
https://doi.org/10.1007/978-3-319-71924-5_27

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