research-article

Localization of storyboards for cross-cultural user studies

Authors:

Anqi ZhangAuthors Info & Claims

MUM '15: Proceedings of the 14th International Conference on Mobile and Ubiquitous Multimedia

Pages 200 - 209

https://doi.org/10.1145/2836041.2836061

Published: 30 November 2015 Publication History

Abstract

Storyboards are useful for presenting ideas visually to users helping them understand possible uses of technology allowing them to identify with use situations, especially when no prototypes are available to demonstrate. Storyboards are good for cross-cultural user studies, because they reduce the amount of text users with different native languages have to read. Storyboards are easy to implement in online surveys, which are convenient in gathering data from geographically dispersed groups of users. However, creating localized storyboards requires considering a number of culture related factors. Little research exists in Human-Computer Interaction about how to create localized storyboards for online UX surveys although the need for gathering global user feedback of technology products and services noticeable. We used two focus groups with Chinese participants to inform the design of localization of storyboards for an online survey. Results showed that localization was successful and some design implications were found of localizing storyboards.

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Cited By

Damen IVos SLallemand C(2021)The Hubs: Design Insights for Walking Meeting TechnologyHuman-Computer Interaction – INTERACT 202110.1007/978-3-030-85610-6_35(610-629)Online publication date: 26-Aug-2021
https://doi.org/10.1007/978-3-030-85610-6_35
Damen IKok AVink BBrombacher HVos SLallemand CWakkary RAndersen KOdom WDesjardins APetersen M(2020)The HubCompanion Publication of the 2020 ACM Designing Interactive Systems Conference10.1145/3393914.3395876(19-24)Online publication date: 6-Jul-2020
https://dl.acm.org/doi/10.1145/3393914.3395876
(2019)Basics to Branching Logic in Self-Administered Online SurveysOnline Survey Design and Data Analytics10.4018/978-1-5225-8563-3.ch001(1-16)Online publication date: 2019
https://doi.org/10.4018/978-1-5225-8563-3.ch001
Show More Cited By

Index Terms

Localization of storyboards for cross-cultural user studies
1. Human-centered computing
  1. Human computer interaction (HCI)

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Published In

cover image ACM Other conferences

MUM '15: Proceedings of the 14th International Conference on Mobile and Ubiquitous Multimedia

November 2015

442 pages

ISBN:9781450336055

DOI:10.1145/2836041

General Chairs:
Clemens Holzmann
University of Applied Sciences Upper Austria, Hagenberg, Austria
,
René Mayrhofer
Johannes Kepler University Linz, Linz, Austria
,
Program Chairs:
Jonna Häkkilä
University of Lapland
,
Enrico Rukzio
University of Ulm
,
Publications Chair:
Michael Roland
University of Applied Sciences Upper Austria

Copyright © 2015 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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FH OOE: University of Applied Sciences Upper Austria
Johannes Kepler Univ Linz: Johannes Kepler Universität Linz

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Association for Computing Machinery

New York, NY, United States

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Published: 30 November 2015

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FH OOE
Johannes Kepler Univ Linz

MUM '15: 14th International Conference on Mobile and Ubiquitous Multimedia

November 30 - December 2, 2015

Linz, Austria

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MUM '15 Paper Acceptance Rate 33 of 89 submissions, 37%;

Overall Acceptance Rate 190 of 465 submissions, 41%

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Cited By

Damen IVos SLallemand C(2021)The Hubs: Design Insights for Walking Meeting TechnologyHuman-Computer Interaction – INTERACT 202110.1007/978-3-030-85610-6_35(610-629)Online publication date: 26-Aug-2021
https://doi.org/10.1007/978-3-030-85610-6_35
Damen IKok AVink BBrombacher HVos SLallemand CWakkary RAndersen KOdom WDesjardins APetersen M(2020)The HubCompanion Publication of the 2020 ACM Designing Interactive Systems Conference10.1145/3393914.3395876(19-24)Online publication date: 6-Jul-2020
https://dl.acm.org/doi/10.1145/3393914.3395876
(2019)Basics to Branching Logic in Self-Administered Online SurveysOnline Survey Design and Data Analytics10.4018/978-1-5225-8563-3.ch001(1-16)Online publication date: 2019
https://doi.org/10.4018/978-1-5225-8563-3.ch001
Moquillaza APaz FGonzález-Calleros J(2017)Applying a user-centered design methodology to develop usable interfaces for an Automated Teller MachineProceedings of the XVIII International Conference on Human Computer Interaction10.1145/3123818.3123833(1-4)Online publication date: 25-Sep-2017
https://dl.acm.org/doi/10.1145/3123818.3123833

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