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Augmented video viewing: transforming video consumption into an active experience

Published: 19 March 2014 Publication History

Abstract

Traditional video productions fail to cater to the interactivity standards that the current generation of digitally native customers have become accustomed to. This paper therefore advertises the "activation" of the video consumption process. In particular, it proposes to enhance HTML5 video playback with interactive features in order to transform video viewing into a dynamic pastime. The objective is to enable the authoring of more captivating and rewarding video experiences for end-users. The proposed paradigm extends video consumption, much like Augmented Reality (AR) does with the physical world. Given this conceptual analogy, we have adopted the term Augmented Video Viewing (AVV) to denominate our approach. The current AVV implementation embraces two independent yet cooperative video augmentation concepts: enriching video playback with interactive overlay elements, and erecting real-time interaction bridges between video and digital games. A total of four AVV test cases are presented to provide a hint of how our vision can be realized and of the attainable creative results.

References

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P. Hoffmann, T. Kochems, and M. Herczeg. HyLive: Hypervideo-Authoring for Live Television. In Changing Television Environments, volume 5066 of Lecture Notes in Computer Science, pages 51--60. 2008.
[2]
N. Narasimhan. When the Shift Hits the (Television) Fan: A Growing Opportunity for Companion Devices. IEEE Internet Computing, 15(5):83--86, September-October 2011.
[3]
A. A. Raney, L. M. Arpan, K. Pashupati, and D. A. Brill. At the Movies, on the Web: An Investigation of the Effects of Entertaining and Interactive Web Content on Site and Brand Evaluations. Journal of Interactive Marketing, 17(4):38--53, Autumn 2003.
[4]
M. Sadallah, O. Aubert, and Y. Prié. CHM: An Annotation-and Component-based Hypervideo Model for the Web. Multimedia Tools and Applications, pages 1--35, July 2012.
[5]
N. Sawhney, D. Balcom, and I. Smith. Authoring and Navigating Video in Space and Time. IEEE MultiMedia, 4(4):30--39, October-December 1997.
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F. Shipman, A. Girgensohn, and L. Wilcox. Combining Spatial and Navigational Structure in the Hyper-Hitchcock Hypervideo Editor. In Proc. Hypertext 2003, pages 124--125, Nottingham, UK, August 2003.

Cited By

View all
  • (2022)Designing for Shared Remote Video ExperiencesProceedings of the 25th International Academic Mindtrek Conference10.1145/3569219.3569354(219-229)Online publication date: 16-Nov-2022
  • (2021)Stay Tuned! An Investigation of Content Substitution, the Listener as Curator and Other Innovations in Broadcast RadioProceedings of the 2021 ACM International Conference on Interactive Media Experiences10.1145/3452918.3458793(120-133)Online publication date: 21-Jun-2021
  • (2016)Augmented ODV: Web-Driven Annotation and Interactivity Enhancement of 360 Degree Video in Both 2D and 3DWeb Information Systems and Technologies10.1007/978-3-319-30996-5_3(47-69)Online publication date: 2016

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Published In

cover image ACM Conferences
MMSys '14: Proceedings of the 5th ACM Multimedia Systems Conference
March 2014
323 pages
ISBN:9781450327053
DOI:10.1145/2557642
Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 19 March 2014

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Author Tags

  1. augmented video
  2. augmented video viewing
  3. gaming
  4. hypervideo
  5. interactive video
  6. web standards
  7. web technology

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  • Research-article

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MMSys '14: Multimedia Systems Conference 2014
March 19, 2014
Singapore, Singapore

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MMSys '14 Paper Acceptance Rate 15 of 57 submissions, 26%;
Overall Acceptance Rate 176 of 530 submissions, 33%

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Cited By

View all
  • (2022)Designing for Shared Remote Video ExperiencesProceedings of the 25th International Academic Mindtrek Conference10.1145/3569219.3569354(219-229)Online publication date: 16-Nov-2022
  • (2021)Stay Tuned! An Investigation of Content Substitution, the Listener as Curator and Other Innovations in Broadcast RadioProceedings of the 2021 ACM International Conference on Interactive Media Experiences10.1145/3452918.3458793(120-133)Online publication date: 21-Jun-2021
  • (2016)Augmented ODV: Web-Driven Annotation and Interactivity Enhancement of 360 Degree Video in Both 2D and 3DWeb Information Systems and Technologies10.1007/978-3-319-30996-5_3(47-69)Online publication date: 2016

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