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Finding unusual review patterns using unexpected rules

Published: 26 October 2010 Publication History

Abstract

In recent years, opinion mining attracted a great deal of research attention. However, limited work has been done on detecting opinion spam (or fake reviews). The problem is analogous to spam in Web search [1, 9 11]. However, review spam is harder to detect because it is very hard, if not impossible, to recognize fake reviews by manually reading them [2]. This paper deals with a restricted problem, i.e., identifying unusual review patterns which can represent suspicious behaviors of reviewers. We formulate the problem as finding unexpected rules. The technique is domain independent. Using the technique, we analyzed an Amazon.com review dataset and found many unexpected rules and rule groups which indicate spam activities.

References

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Gyongyi, Z. and Garcia-Molina, H. Web Spam Taxonomy. Technical Report, Stanford University, 2004.
[2]
Jindal, N, Liu, B, Opinion spam and analysis. WSDM, 2008.
[3]
Jindal, N., Liu, B. and Lim, E-P. Finding atypical review patterns for detecting opinion spammers. UIC Tech. Rep., 2010.
[4]
Lim, E-P., Nguyen, V-A., Jindal, N., Liu, B. and Lauw, H. W. Detecting product review spammers using rating behaviors. CIKM, 2010.
[5]
Liu, B., Hsu W., and Ma Y. Integrating classification and association rule mining. KDD, 1998.
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Liu, B. Sentiment Analysis and Subjectivity. Chapter in the 2nd Edition, Natural Language Processing Handbook, 2010.
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Liu, J. Cao, Y. Lin, C. Huang, Y. Zhou, M. Low-quality product review detection in opinion summarization. EMNLP, 2007.
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MacDonald, C. Ounis, I, and Soboroff, I. Overview of the TREC2007 Blog Track. 2007.
[9]
Ntoulas, A., Najork, M., Manasse M., Fetterly, D. Detecting Spam Web Pages through Content Analysis. WWW, 2006.
[10]
Quinlan J.R. C4.5: Programs for Machine Learning. 1993.
[11]
Wu, B., Goel V. & Davison, B. D. Topical TrustRank: using topicality to combat Web spam. WWW, 2006.
[12]
Zhang, Z. and Varadarajan, B. Utility scoring of product reviews, CIKM, 2006.

Cited By

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  • (2024)Leveraging Stacking Framework for Fake Review Detection in the Hospitality SectorJournal of Theoretical and Applied Electronic Commerce Research10.3390/jtaer1902007519:2(1517-1558)Online publication date: 15-Jun-2024
  • (2024)Understanding Large-Scale Network Effects in Detecting Review SpammersIEEE Transactions on Computational Social Systems10.1109/TCSS.2023.324313911:4(4994-5004)Online publication date: Aug-2024
  • (2024)Distributed Model Serving for Real-time Opinion Detection2024 IEEE International Conference on Service-Oriented System Engineering (SOSE)10.1109/SOSE62363.2024.00014(64-73)Online publication date: 15-Jul-2024
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cover image ACM Conferences
CIKM '10: Proceedings of the 19th ACM international conference on Information and knowledge management
October 2010
2036 pages
ISBN:9781450300995
DOI:10.1145/1871437
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 26 October 2010

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Author Tags

  1. review spam
  2. reviewer behavior
  3. unexpected patterns

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Overall Acceptance Rate 1,861 of 8,427 submissions, 22%

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Cited By

View all
  • (2024)Leveraging Stacking Framework for Fake Review Detection in the Hospitality SectorJournal of Theoretical and Applied Electronic Commerce Research10.3390/jtaer1902007519:2(1517-1558)Online publication date: 15-Jun-2024
  • (2024)Understanding Large-Scale Network Effects in Detecting Review SpammersIEEE Transactions on Computational Social Systems10.1109/TCSS.2023.324313911:4(4994-5004)Online publication date: Aug-2024
  • (2024)Distributed Model Serving for Real-time Opinion Detection2024 IEEE International Conference on Service-Oriented System Engineering (SOSE)10.1109/SOSE62363.2024.00014(64-73)Online publication date: 15-Jul-2024
  • (2024)Machine Learning-Based Opinion Spam Detection: A Systematic Literature ReviewIEEE Access10.1109/ACCESS.2024.339926412(143485-143499)Online publication date: 2024
  • (2024)Digitaler VerbraucherschutzVerbraucherinformatik10.1007/978-3-662-68706-2_4(135-201)Online publication date: 25-Mar-2024
  • (2023)Detecting Product Review Spammers Using Principles of Big DataIEEE Transactions on Engineering Management10.1109/TEM.2021.309780570:7(2516-2527)Online publication date: Jul-2023
  • (2023)A Deceptive Reviews Detection Method Based on Multidimensional Feature Construction and Ensemble Feature SelectionIEEE Transactions on Computational Social Systems10.1109/TCSS.2022.314401310:1(153-165)Online publication date: Feb-2023
  • (2023)Research on Spam Review Detection: A Survey2023 19th International Conference on Natural Computation, Fuzzy Systems and Knowledge Discovery (ICNC-FSKD)10.1109/ICNC-FSKD59587.2023.10281054(1-6)Online publication date: 29-Jul-2023
  • (2023)A new Italian Cultural Heritage data set: detecting fake reviews with BERT and ELECTRA leveraging the sentimentIEEE Access10.1109/ACCESS.2023.3277490(1-1)Online publication date: 2023
  • (2023)A Deep Hybrid Model for fake review detection by jointly leveraging review text, overall ratings, and aspect ratingsSoft Computing10.1007/s00500-023-07897-427:10(6281-6296)Online publication date: 6-Mar-2023
  • Show More Cited By

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