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The future of online social networks (OSN)

Published: 01 August 2017 Publication History

Abstract

Use of media content promotes the social usage patterns between the connected users.OSN cultivates the growing trend of video sharing more distinctly than photo content.Online videos alone domain the diffusion patterns of interactive activities on SNS.Key determinants impact the community structure for future use and adoption of OSN.Significant predictors foster the network structure of active users engaging on OSN. The explosion of online social networks (OSN) has created an interactive and communicative global phenomenon that has enabled billions of users to connect to other individuals on Facebook and Twitter but also with media sharing platforms such as Instagram and Pinterest. This study examines the current use of social media platforms and explores the factors that help define the long term implications of social media. The study employed a nationwide survey collected from 2012 to 2013 and is available from the PEW Internet research center of more than 2000 American citizens behaviour towards OSNs. The results revealed strong predictors of OSN that form the connections among users; and the core significant predictors: age, gender and access to mobile Internet that foster the adoption and usage of OSN in the future. Furthermore, online activities such as posting video content on social networks also highlighted the online usage patterns and trends of using social media to actively engage with other users more willingly than text. This is due to the viral nature of online media sharing on social media and as part of the video viewing and creating experience. An outline of practical implications of the findings and areas for future research is also discussed.

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Published In

cover image Telematics and Informatics
Telematics and Informatics  Volume 34, Issue 5
August 2017
388 pages

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Pergamon Press, Inc.

United States

Publication History

Published: 01 August 2017

Author Tags

  1. Future of social media
  2. Online social networks
  3. Photo sharing
  4. Social media
  5. Social network analysis
  6. Video sharing

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View all
  • (2022)Factors Affecting the Success of Social Commerce in Kuwaiti MicrobusinessesJournal of Global Information Management10.4018/JGIM.31394430:1(1-31)Online publication date: 11-Nov-2022
  • (2022)ENAGRAM: An App to Evaluate Preventative Nudges for InstagramProceedings of the 2022 European Symposium on Usable Security10.1145/3549015.3555674(53-63)Online publication date: 29-Sep-2022
  • (2021)Data Subjects' Conceptualizations of and Attitudes Toward Automatic Emotion Recognition-Enabled Wellbeing Interventions on Social MediaProceedings of the ACM on Human-Computer Interaction10.1145/34760495:CSCW2(1-34)Online publication date: 18-Oct-2021
  • (2020)Gender differences in the addiction to social networks in the Southern Spanish university studentsTelematics and Informatics10.1016/j.tele.2019.10130446:COnline publication date: 1-Mar-2020
  • (2017)Social networks unnoticed influence on body image in Spanish university studentsTelematics and Informatics10.1016/j.tele.2017.08.00134:8(1685-1692)Online publication date: 1-Dec-2017

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