article

The impact of electronic word-of-mouth communication: A literature analysis and integrative model

Authors:

Christy M. K. Cheung,

Dimple R. ThadaniAuthors Info & Claims

Decision Support Systems, Volume 54, Issue 1

Pages 461 - 470

https://doi.org/10.1016/j.dss.2012.06.008

Published: 01 December 2012 Publication History

Abstract

The notion of electronic word-of-mouth (eWOM) communication has received considerable attention in both business and academic communities. Numerous studies have been conducted to examine the effectiveness of eWOM communication. The scope of published studies on the impact of eWOM communication is large and fragmented and little effort has been made to integrate the findings of prior studies and evaluate the status of the research in this area. In this study, we conducted a systematic review of eWOM research. Building upon our literature analysis, we used the social communication framework to summarize and classify prior eWOM studies. We further identified key factors related to the major elements of the social communication literature and built an integrative framework explaining the impact of eWOM communication on consumer behavior. We believe that the framework will provide an important foundation for future eWOM research work.

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cover image Decision Support Systems

Decision Support Systems Volume 54, Issue 1

December, 2012

814 pages

ISSN:0167-9236

Issue’s Table of Contents

Copyright © Elsevier B.V. © 2012.

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Elsevier Science Publishers B. V.

Netherlands

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Published: 01 December 2012

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https://dl.acm.org/doi/10.4018/IJICTE.342083
Nguyen DNguyen V(2024)The Impact of Electronic Word-of-Mouth on the Purchase Intention of Tourists on Online Hotel Booking ApplicationsInternational Journal of Asian Business and Information Management10.4018/IJABIM.34208615:1(1-19)Online publication date: 16-Apr-2024
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