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Investigating the effect of website quality on e-business success: an analytic hierarchy process (AHP) approach

Published: 01 December 2006 Publication History

Abstract

This study investigates website quality factors, their relative importance in selecting the most preferred website, and the relationship between website preference and financial performance. DeLone and McLean's IS success model extended through applying an analytic hierarchy process is used. A field study with 156 online customers and 34 managers/designers of e-business companies was performed. The study identified different relative importance of each website quality factor and priority of alternative websites across e-business domains and between stakeholders. This study also found that the website with the highest quality produced the highest business performance. The findings of this study provide decision makers of e-business companies with useful insights to enhance their website quality.

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Published In

cover image Decision Support Systems
Decision Support Systems  Volume 42, Issue 3
December 2006
748 pages

Publisher

Elsevier Science Publishers B. V.

Netherlands

Publication History

Published: 01 December 2006

Author Tags

  1. E-business success
  2. analytic hierarchy process
  3. website quality

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  • (2022)Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sectorElectronic Commerce Research10.1007/s10660-022-09654-523:3(1515-1538)Online publication date: 26-Dec-2022
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