article

Is that a bot running the social media feed? Testing the differences in perceptions of communication quality for a human agent and a bot agent on Twitter

Authors:

Autumn Edwards,

Patric R. Spence,

Ashleigh K. SheltonAuthors Info & Claims

Computers in Human Behavior, Volume 33

Pages 372 - 376

https://doi.org/10.1016/j.chb.2013.08.013

Published: 01 April 2014 Publication History

Abstract

Due to the growth and popularity of Twitter, automated programs that can tweet are increasingly developed and employed. In line with the Computers Are Social Actors (CASA) paradigm (Reeves & Nass, 1996), findings suggest that Twitterbots are perceived as credible, attractive, competent in communication, and interactional. Additionally, there were no differences in the perceptions of source credibility, communication competence, or interactional intentions between the bot and human Twitter agents. However, the source of the human Twitter agent was rated higher in attraction (social and task) than was the Twitterbot. Results are discussed in light of CASA. Implications for organizations that might employ Twitterbots are also addressed.

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Cited By

Al-Nuwaiser W(2024)Perception of Veracity and Believability in Human-Written and AI-Generated News ArticlesInternational Journal of Social Media and Online Communities10.4018/IJSMOC.35650716:1(1-16)Online publication date: 29-Aug-2024
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Published In

cover image Computers in Human Behavior

Computers in Human Behavior Volume 33, Issue

April, 2014

382 pages

ISSN:0747-5632

Issue’s Table of Contents

Copyright © Elsevier Ltd © 2013.

Publisher

Elsevier Science Publishers B. V.

Netherlands

Publication History

Published: 01 April 2014

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Cited By

Al-Nuwaiser W(2024)Perception of Veracity and Believability in Human-Written and AI-Generated News ArticlesInternational Journal of Social Media and Online Communities10.4018/IJSMOC.35650716:1(1-16)Online publication date: 29-Aug-2024
https://dl.acm.org/doi/10.4018/IJSMOC.356507
Luo HMeng XZhao YCai M(2024)Rise of social botsTelematics and Informatics10.1016/j.tele.2023.10205185:COnline publication date: 27-Feb-2024
https://dl.acm.org/doi/10.1016/j.tele.2023.102051
Owsley CGreenwood K(2024)Awareness and perception of artificial intelligence operationalized integration in news media industry and societyAI & Society10.1007/s00146-022-01386-239:1(417-431)Online publication date: 1-Feb-2024
https://dl.acm.org/doi/10.1007/s00146-022-01386-2
Antenore MCamacho Rodriguez JPanizzi E(2023)A Comparative Study of Bot Detection Techniques With an Application in Twitter Covid-19 DiscourseSocial Science Computer Review10.1177/0894439321107373341:5(1520-1545)Online publication date: 1-Oct-2023
https://dl.acm.org/doi/10.1177/08944393211073733
Liu Y(2023)AI Chatbots in Social Media: Ethical Responsibilities and Privacy Challenges of Information and Communication TechnologyProceedings of the 2023 6th International Conference on Information Management and Management Science10.1145/3625469.3625483(96-99)Online publication date: 25-Aug-2023
https://dl.acm.org/doi/10.1145/3625469.3625483
Cai MLuo HMeng XCui YWang W(2023)Network distribution and sentiment interactionInformation Processing and Management: an International Journal10.1016/j.ipm.2022.10319760:2Online publication date: 1-Mar-2023
https://dl.acm.org/doi/10.1016/j.ipm.2022.103197
Li JChu YXu J(2023)Impression transference from AI to humanInternational Journal of Human-Computer Studies10.1016/j.ijhcs.2023.103119179:COnline publication date: 1-Nov-2023
https://dl.acm.org/doi/10.1016/j.ijhcs.2023.103119
Ossadnik JMuehlfeld KGoerke L(2023)Man or machine – or something in between? Social responses to voice assistants at work and their effects on job satisfactionComputers in Human Behavior10.1016/j.chb.2023.107919149:COnline publication date: 1-Dec-2023
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Xie YZhu KZhou PLiang C(2023)How does anthropomorphism improve human-AI interaction satisfactionComputers in Human Behavior10.1016/j.chb.2023.107878148:COnline publication date: 1-Nov-2023
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Zhou QLi BHan LJou M(2023)Talking to a bot or a wall? How chatbots vs. human agents affect anticipated communication qualityComputers in Human Behavior10.1016/j.chb.2023.107674143:COnline publication date: 1-Jun-2023
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