article

It's all about attitude: revisiting the technology acceptance model

Authors:

Youngjin YooAuthors Info & Claims

Decision Support Systems, Volume 38, Issue 1

Pages 19 - 31

https://doi.org/10.1016/S0167-9236(03)00062-9

Published: 01 October 2004 Publication History

Abstract

We expanded Davis et al.'s technology acceptance model (TAM) by considering both the affective and the cognitive dimensions of attitude and the hypothesized internal hierarchy among beliefs, cognitive attitude, affective attitude and information systems (IS) use. While many of the earlier findings in TAM research were confirmed, the mediating role of affective attitude between cognitive attitude and IS use was not supported. Our results cast doubts on the use of the affective attitude construct in explaining IS use. Meanwhile, we found that cognitive attitude is an important variable to consider in explaining IS usage behaviors. Our results suggest that attitude deserves more attention in IS research for its considerable influence on the individual and organizational usage of IS.

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Index Terms

It's all about attitude: revisiting the technology acceptance model
1. Human-centered computing
  1. Human computer interaction (HCI)
2. Information systems
  1. Information systems applications

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cover image Decision Support Systems

Decision Support Systems Volume 38, Issue 1

October 2004

154 pages

ISSN:0167-9236

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Elsevier Science Publishers B. V.

Netherlands

Publication History

Published: 01 October 2004

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Ettis SToukabri M(2021)The Acceptance and Behavior Towards E-InsuranceInternational Journal of E-Business Research10.4018/IJEBR.202104010217:2(1-16)Online publication date: 1-Apr-2021
https://dl.acm.org/doi/10.4018/IJEBR.2021040102
Chatterjee SRana NKhorana SMikalef PSharma A(2021)Assessing Organizational Users’ Intentions and Behavior to AI Integrated CRM Systems: a Meta-UTAUT ApproachInformation Systems Frontiers10.1007/s10796-021-10181-125:4(1299-1313)Online publication date: 13-Aug-2021
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