Everyday appropriations of information technology: A study of creative uses of digital cameras

Repurposive appropriation is a creative everyday act in which a user invents a novel use for information technology (IT) and adopts it. This study is the first to address its prevalence and predictability in the consumer IT context. In all, 2,379 respondents filled in an online questionnaire on creative uses of digital cameras, such as using them as scanners, periscopes, and storage media. The data reveal that such creative uses are adopted by about half of the users, on average, across different demographic backgrounds. Discovery of a creative use on one's own is slightly more common than is learning it from others. Most users discover the creative uses either completely on their own or wholly through learning from others. Our regression model explains 34% of the variance in adoption of invented uses, with technology cognizance orientation, gender, exploration orientation, use frequency, and use tenure as the strongest predictors. These findings have implications for both design and marketing. © 2011 Wiley Periodicals, Inc.