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Maximising the Influence of Temporary Participants in Opinion Formation

Published: 06 May 2024 Publication History

Abstract

DeGroot-style opinion formation presumes a continuous interaction among agents of a social network. Hence, it cannot handle agents external to the social network that interact only temporarily with the permanent ones. Many real-world organisations and individuals fall into such a category. For instance, a company tries to persuade as many as possible to buy its products and, due to various constraints, can only exert its influence for a limited amount of time. We propose a variant of the DeGroot model that allows an external agent to interact with the permanent ones for a preset period of time. We obtain several insights on maximising an external agent's influence in opinion formation by analysing and simulating the variant.

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cover image ACM Conferences
AAMAS '24: Proceedings of the 23rd International Conference on Autonomous Agents and Multiagent Systems
May 2024
2898 pages
ISBN:9798400704864

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International Foundation for Autonomous Agents and Multiagent Systems

Richland, SC

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Published: 06 May 2024

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Author Tags

  1. degroot model
  2. opinion formation
  3. social network

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AAMAS '24
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