Challenges and opportunities of mobile app development
Pages 382 - 384
Abstract
The past few years have seen a remarkable transformation in how we communicate, interact with each other and conduct business. Look around you in the restaurant, or in the stadium at the ball game, or on the subway, and notice the modern tie that binds: the mobile device. Think about how you plan your next vacation, or buy movie tickets, or file an insurance claim, or pay your bills. There's no guarantee you're using it for activities like these, but chances are pretty high that you are: the mobile device. Smart phones, tablets and even so-called "convertible" lap tops are all around us, and woe be to the business that doesn't pander shamelessly to this new method of interaction because -- for the average consumer -- ads in the yellow pages, friendly store fronts, and even good old fashioned web pages don't cut it these days.
Information & Contributors
Information
Published In
November 2013
449 pages
- Conference Chair:
- Joanna Ng,
- Program Chairs:
- James R. Cordy,
- Krzysztof Czarnecki
Sponsors
- IBM Canada: IBM Canada
- CAS: IBM Centers for Advanced Studies
Publisher
IBM Corp.
United States
Publication History
Published: 18 November 2013
Qualifiers
- Research-article
Acceptance Rates
Overall Acceptance Rate 24 of 90 submissions, 27%
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