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Ten emotion heuristics: guidelines for assessing the user's affective dimension easily and cost-effectively

Published: 03 September 2007 Publication History

Abstract

Emotional appeal is a key dimension in user experience that often goes unmeasured in most user-centered design projects. This paper presents preliminary work for developing a set of guidelines for efficiently, easily and cost-effectively assessing the users' affective state by evaluating their expressive reactions during an interface evaluation process. The evaluation of this dimension complements the analysis of the objective and quantitative data gathered through usability tests and the subjective feedback provided through post-test questionnaires.

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Cited By

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  • (2019)Towards a Model for Implicit Evaluation in the Wild on a Large ScaleProceedings of the XX International Conference on Human Computer Interaction10.1145/3335595.3336290(1-4)Online publication date: 25-Jun-2019
  • (2018)Analyzing User Experience in Mobile Web, Native and Progressive Web ApplicationsProceedings of the 17th Brazilian Symposium on Human Factors in Computing Systems10.1145/3274192.3274201(1-11)Online publication date: 22-Oct-2018
  • (2016)Affective-ready, contextual and automated usability test for mobile softwareProceedings of the 18th International Conference on Human-Computer Interaction with Mobile Devices and Services Adjunct10.1145/2957265.2961834(638-644)Online publication date: 6-Sep-2016
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    cover image Guide Proceedings
    BCS-HCI '07: Proceedings of the 21st British HCI Group Annual Conference on People and Computers: HCI...but not as we know it - Volume 2
    September 2007
    270 pages
    ISBN:9781902505954

    Publisher

    BCS Learning & Development Ltd.

    Swindon, United Kingdom

    Publication History

    Published: 03 September 2007

    Author Tags

    1. affective computing
    2. emotions
    3. evaluation
    4. heuristics
    5. human-computer interaction
    6. usability testing
    7. user-centered design

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    Cited By

    View all
    • (2019)Towards a Model for Implicit Evaluation in the Wild on a Large ScaleProceedings of the XX International Conference on Human Computer Interaction10.1145/3335595.3336290(1-4)Online publication date: 25-Jun-2019
    • (2018)Analyzing User Experience in Mobile Web, Native and Progressive Web ApplicationsProceedings of the 17th Brazilian Symposium on Human Factors in Computing Systems10.1145/3274192.3274201(1-11)Online publication date: 22-Oct-2018
    • (2016)Affective-ready, contextual and automated usability test for mobile softwareProceedings of the 18th International Conference on Human-Computer Interaction with Mobile Devices and Services Adjunct10.1145/2957265.2961834(638-644)Online publication date: 6-Sep-2016
    • (2015)Toward an analytical method to evaluate emotional responses in human-computer interactionProceedings of the 14th Brazilian Symposium on Human Factors in Computing Systems10.1145/3148456.3148473(1-10)Online publication date: 3-Nov-2015
    • (2015)Automated Usability Tests for Mobile Devices through Live Emotions LoggingProceedings of the 17th International Conference on Human-Computer Interaction with Mobile Devices and Services Adjunct10.1145/2786567.2792902(636-643)Online publication date: 24-Aug-2015
    • (2015)DemoProceedings of the 13th Annual International Conference on Mobile Systems, Applications, and Services10.1145/2742647.2745926(451-451)Online publication date: 18-May-2015
    • (2014)Measuring the emotional experience of users through a hybrid semantic approachProceedings of the 13th Brazilian Symposium on Human Factors in Computing Systems10.5555/2738055.2738092(226-235)Online publication date: 27-Oct-2014
    • (2014)Heuristics for Assessing Emotional Response of Viewers during the Interaction with TV Programs16th International Conference on Human-Computer Interaction. Theories, Methods, and Tools - Volume 851010.1007/978-3-319-07233-3_53(577-588)Online publication date: 22-Jun-2014
    • (2013)Improving user experience in e-learning, the case of the open university of cataloniaProceedings of the Second international conference on Design, User Experience, and Usability: health, learning, playing, cultural, and cross-cultural user experience - Volume Part II10.1007/978-3-642-39241-2_21(180-188)Online publication date: 21-Jul-2013
    • (2012)Avaliando aspectos de privacidade no Facebook pelas lentes de usabilidade, acessibilidade e fatores emocionaisCompanion Proceedings of the 11th Brazilian Symposium on Human Factors in Computing Systems10.5555/2400076.2400112(75-76)Online publication date: 5-Nov-2012
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